Sally Obermeder

Sally Obermeder, co-founder of SWIISH and renowned Australian media personality, shares her inspiring journey from banking to building a wellness brand after overcoming aggressive breast cancer. She emphasizes the power of vulnerability in storytelling and how authenticity fosters trust with her community. Discussing the challenges of entrepreneurship, she highlights the importance of focusing on core values, educating consumers over hard selling, and the need for genuine connections in business. Sally's story exemplifies turning adversity into purpose-driven success.