

#35 - Business Coaches Explains How Creatives Can Scale Their Business | Laura Higgins
Laura Higgins a business coach for creative service providers, host of the Business Playbook Podcast, and a marketing expert who advocates for creativity in business. If you’re looking to grow your influence, presence, and business, this is one you simply cannot miss. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro
(02:53) Starting Out
(05:47) Challenges in Sales
(08:40) Embracing Social Media
(11:33) Adapting to Change
(14:26) Confidence and Overcoming Fear
(17:19) Perceptions of Creativity
(20:12) Pricing and Sales Strategies
(23:05) Growth and Expansion
(25:58) The Artist’s Dual Life
(28:51) Work Ethic and Creativity
(31:44) Reflections on Social Media
(34:37) The Role of Mentorship
(37:30) Navigating Burnout
(40:23) Marketing Course Launch
(43:16) Handling Rejection
(46:09) Building Systems and Teams
(49:02) The Balance of Yes and No
(51:55) Creative Challenges
(54:48) Strategic Networking
(57:41) Leveraging Opportunities
(01:00:34) International Expansion
(01:03:27) Overcoming Imposter Syndrome
(01:06:20) Creating Community
(01:09:13) Event Organization
(01:12:06) Future Planning
(01:14:59) Navigating Transitions
(01:17:52) Cultivating Resilience
(01:20:45) Closing Insights
(01:23:38) Final Thoughts