

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Apr 23, 2022 • 48min
Leaving their own country and moving to another for Good! | The Expats
David Stern, German-born American Figurative Painter
David is an internationally renowned figurative artist. His works are now seen in the Metropolitan Museum of Art and the 9/11 Memorial and Museum. David came to Germany to New York in 1994.
Jamie Daley, Owner and Principal Designer of J Concepts
Jamie is now in Paris. She is an American and she has left in 2014. She has been flourishing in Europe.
Bob Bragar, American Born Immigration Attorney
Bob Bragar was a very successful immigration attorney working in Swank Law Firm in New York. He moved to the Netherlands in 1994.

Apr 22, 2022 • 24min
How to Scale Smart? | Anirudh Narayan, Founder, Masterlife and Growthspartan
Millennials and GenZ's, as we know, have a different mindset than the older generation when it comes to their expectations from work and life. They are constantly on the lookout for larger meaning from their work and life, and want to have a life outside of work. This requires an understanding of different skills needed in varied areas of life. Today, we discuss the importance of such holistic development, along with tips on how to scale one’s business and life.
Anirudh Narayan is the founder of Masterlife and Growth Spartan. He is also an author of “Scale Smart: How to Get your First 1,000 Customers in India.” Masterlife focuses on holistic upskilling in different areas of life, whereas Growthspartan is a marketing firm enabling organisations to scale up.
Anirudh talks about his venture, Masterlife, which he started to focus on skills for the mind and better life quality. He describes the meaning of holistic growth, “Unfortunately, success is tied around one or two things like money or getting married. However, holistic life means having balance in mental health, physical health, and relationships.”

Apr 22, 2022 • 22min
How are Data-Centric Companies better than Application-Centric Companies? | Ken van ierlant, Managing Director & Digital Strategist at FutureXL
We are living in the digital age. Almost all our activities are digital. Many of us don't even remember the last time we used a pen and paper. This episode is about the benefits and the challenges that people face in this digital age and how we can live in this digital world without facing any problems. Today we have Ken van ierlant, Managing Director & Digital Strategist at FutureXL.
About Ken van ierlant, Managing Director & Digital Strategist at FutureXL
Seasoned and experienced Digital Strategy Director/ CDO/ CIO/IT Strategist & Program manager with 35 years of practical experience in Business Transformations & Turn Around programs with a strong digital component as a CIO/CDO/CEO or senior IT executive.
Gives lectures around the globe on the theme "The exchange between Digital transformation & IT transitions with new economics and architectures”
If you’re interested in the future of technology, challenges of the digital world, and predictions for the digital world, don’t miss this episode!

Apr 21, 2022 • 27min
Role of Executive Coaching | Rolf Pfeiffer, Managing Partner, Bernotat & CIE, Executive & Team Mentoring
Coaching, as we know, is quite popular in today’s management world. However, what is important to understand is the different kinds of coaching and their individual needs and benefits for an organisation.
Executive coaching is important for leadership roles and people in executive positions to tap their potential for better results and efficiency. Today, we discuss the meaning and importance of the same.
Rolf Pfeiffer is the managing partner of Bernotat and Cie, based in Germany. He is also a part of executive and team mentoring.
Rolf talks about his interest in executive coaching, which developed as he saw its benefits in his previous workplace. He explains the meaning of executive coaching, which is an attempt of helping individuals with their responsibilities. He defines it as, “A process that helps someone to fulfill their true potential, to grow and have more effectiveness.”

Apr 21, 2022 • 26min
What is a Blockchain? | Mohamed Taysir, CEO and Co-Founder, Singularity Finance
For those of us who are not yet familiar with the concept of the blockchain, it is a digital entity that records a transaction or a series of transactions for a given product or service. This is a very convenient concept for many companies and industries as it eliminates the need for a centralized company or organization to handle the transactions. It provides a decentralized environment for companies to operate their business and can be applied to almost any industry. Mohamed Taysir, CEO and Co-Founder of Singularity Finance talks about the same in detail.
Mohamed Taysir is the CEO and Co-Founder of Singularity Finance.
He is also the Head of Business Development for Flare Network.
Lecturer, the Speaker, certified Blockchain Instructor & Solutions Architect, Business Strategist, Futurist, Technologist, Angel Investor, and an Entrepreneur.
Singularity Finance is a new Fintech, that is tackling Financial Inclusion and Sustainable Development with new and innovative solutions.
We focus on serving not just unbanked people but unbanked businesses as well.
With singularity, our focus was to create a platform that can cater to users' needs as well as their wants in the future.
If you’re interested in the future of blockchains, challenges of the data privacy, don’t miss this episode!

Apr 20, 2022 • 24min
What is a Business Strategy Consulting Firm? | Shilpa Ajwani, CEO, Unomantra
Starting a business requires a lot of effort and commitment. It’s important to know what's involved and if you're suited to business and self-employment. We recommend you take some time to critically evaluate yourself and the challenges of owning a business. See if you're ready to start a business. Today we have Shilpa Ajwani, CEO of Unomantra Shilpa is a seasoned professional with a solid reputation for providing transformative leadership for over 25 years to global Consumer & Lifestyle brands.
Shilpa Ajwani is the Founder and CEO of Unomantra. Shilpa is a seasoned professional with a solid reputation for providing transformative leadership for over 25 years to global Consumer & Lifestyle brands. She was also nominated as the CEO of the Year by the Economic Times.
Unomantra is a Business Strategy Consulting Firm that enables Consumer and Lifestyle Businesses such as Beauty & Personal Care, Food & Beverages, Health & Wellness, and Home & Living to grow faster based on a unique approach called “PURPOSITIONING “. It offers consulting services for creating Go to market strategies, Brand Strategies, Organization & Leadership strategies, Business Transformation as well as “idea to scale up” strategies for Startups.

Apr 20, 2022 • 22min
What is Service Upliftment? Ron Kaufman, World's leading educator for uplifting service performance and building service
It is the world of services today. Providing an excellent and differentiating service makes an organisation stand apart in the market today. Unless thought is put into making oneself unique in the sector, it amounts to the same, and there is no mechanism to pull the maximum customers.
The idea is to identify a key point one wants to focus on and attract the target customers accordingly. Well, why and how to do it? We have all your answers covered in today’s conversation with the leading educator for uplifting services, Mr. Ron Kaufman.
Ron Kaufman is a leading educator for the world’s uplifting service, performance, and building service cultures. He is an author of a bestseller, “Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues and Everyone Else You Meet”.

Apr 19, 2022 • 24min
Reinventing systems concerning the Future of Humanity | Richard David Hames, Founder, and ED, Centre for the Future
The term “futurist” most commonly refers to people who attempt to understand the future (sometimes called trend analysis) such as authors, consultants, thinkers, organizational leaders, and others who engage in interdisciplinary and systems thinking to advise private and public organizations. Today we have Richard Hames, Founder, and ED, Centre for the Future.
About Richard Hames, Founder, and ED, Centre for the Future
Richard Hames is the Founder and Executive Director of the Centre for the Future.
He is the Fellow of the World Academy of Art and Science.
Richard was accurately predicting the impact of the climate crisis on business from as early as 1987.
He correctly anticipated the circumstances that led to the impeachment of President Dilma Rousseff in Brazil.
He is described as one of the smartest people on the planet.
If you’re interested in the future of technology, challenges of the digital world, and predictions for the digital world, don’t miss this episode!

Apr 19, 2022 • 24min
Heal your body, mind, and soul with High-Dimensional healing | Helen Chapman, Founder, Vibralite Healing
The Sun, the Moon, and the Stars have always been sources of great mystery. People looked to the night sky for answers to questions about life, the seasons, and their own existence. Many ancient cultures looked up at the sky in wonder and projected their hopes, dreams, and fears onto the heavens. Even today, many people believe that the stars and celestial bodies have healing energies that they can bring to us. Today we have a healer with us, Helen Chapman, Founder, of Vibralite Healing.
At age 50, Helen Chapman was a financial consultant with hundreds of clients. Her specialties were family wealth management and insurance for business owners.
She’s established a teachable system, combining her expertise in adult education and coaching so that anyone can learn to channel and experience Vibralite’s healing potential for themselves within just two hours.
If you’re interested in the high dimensional healing, the challenges of the healers, and the power of energies around us, don’t miss this episode!

Apr 18, 2022 • 26min
5 Tips to Build a Successful Brand? | Ekaterina Walter, WSJ Bestselling Author, Speaker, Marketing Innovator
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Ekaterina Walter.
About Ekaterina Walter, WSJ Bestselling Author, Speaker, Marketing Innovator
Ekaterina Walter is the Senior Director, Marketing of ZincFive, Inc.
Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck (2013) and coauthor of The Power of Visual Storytelling (2015) and The Laws of Brand Storytelling (2018).
If you’re interested in Brand Building, challenges of the same, and brand relevance, don’t miss this episode!


