With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.

But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Ekaterina Walter.

About Ekaterina Walter, WSJ Bestselling Author, Speaker, Marketing Innovator

Ekaterina Walter is the Senior Director, Marketing of ZincFive, Inc.
Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck (2013) and coauthor of The Power of Visual Storytelling (2015) and The Laws of Brand Storytelling (2018).

If you’re interested in Brand Building, challenges of the same, and brand relevance, don’t miss this episode!

5 Tips to Build a Successful Brand? | Ekaterina Walter, WSJ Bestselling Author, Speaker, Marketing Innovator