How to Scale Smart? | Anirudh Narayan, Founder, Masterlife and Growthspartan

Millennials and GenZ's, as we know, have a different mindset than the older generation when it comes to their expectations from work and life. They are constantly on the lookout for larger meaning from their work and life, and want to have a life outside of work. This requires an understanding of different skills needed in varied areas of life. Today, we discuss the importance of such holistic development, along with tips on how to scale one’s business and life.

Anirudh Narayan is the founder of Masterlife and Growth Spartan. He is also an author of “Scale Smart: How to Get your First 1,000 Customers in India.” Masterlife focuses on holistic upskilling in different areas of life, whereas Growthspartan is a marketing firm enabling organisations to scale up.

Anirudh talks about his venture, Masterlife, which he started to focus on skills for the mind and better life quality. He describes the meaning of holistic growth, “Unfortunately, success is tied around one or two things like money or getting married. However, holistic life means having balance in mental health, physical health, and relationships.”