Mortgage Marketing Expert

In this episode I chat with one of the most well-known figures in real estate, Tom Ferry. He and I chat about using “significance” to create trust conversations, how to do more things, more often that work in your business, and the importance of who you work with in ANY industry.   Episode breakdown: 01:30 - From stocking shelves to running a company 06:40 - Failure is the path to success 10:40 – How to be growth & reach focused 11:30 – Doing more plays that work more often 16:15 - “What’s significant about that for you?” 21:30 - Opportunities for more relationships 25:45 – Creating “real” relationships with others 30:13 – What we learn from other in the trenches 33:50 - Find your message and then go deep on it 35:54 - Biggest blind spot in mortgage industry? 38:30 - The Experience Economy 40:30 - Why it matters who you work with   Tom Ferry is the #1 ranked Real Estate Educator by Swanepoel Power 200 and the best-selling author of “Life! By Design” and “Mindset, Model and Marketing!”   As founder and CEO of Ferry International, the real estate industry’s leading coaching and training company, Tom’s ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching, the popular #TomFerryShow delivering free, fresh and relevant real estate tips weekly, highly engaging training events, two best-selling books, and his legendary keynote speeches.   Tom has more than 30,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives.   “Making money is easy, having a legacy is hard. Creating impact is easy, creating POSITIVE impact is a little more challenging.” Tom on Instagram TomFerry.com   Make your Continuing Education easy and CHECK OUT Empire Learning!    If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode, I’m joined by a close friend and business partner, Dustin Brohm. He and I chat about how consistency is so important for overall business growth, why your Instagram account is NOT the problem with your video views, and how to get rid of the excuses that keep us from being productive! Episode Breakdown: 01:15 - Welcome Dustin Brohm 02:55 - “I decided to do an episode every damn week” 04:00 - How do you remove excuses? 07:10 - Doing the "thing" builds confidence 11:30 - Failing 70% gets you into the Majors 13:40 - You can be the CEO of your business 18:09 - Your Instagram account ISN’T the problem 25:00 - The endgame is to reach the RIGHT people 30:00 - The biggest blind spot for industry pros Dustin Brohm is the host of the Massive Agent Podcast. He’s a member of the Broke Agent Media of and a National speaker on real estate marketing & lead generation. He has spoken at Inman Connect, Gary Vaynerchuk’s Agent2021, HousingWire, and more. Dustin is also Realtor w/ eXp Realty in Salt Lake City, Utah. Dustin’s podcast: massiveagentpodcast.com Dustin’s Instagram: instagram.com/massiveagent Make your Continuing Education easy and CHECK OUT Empire Learning!  If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode I have an engaging conversation with real estate investor and tech executive, Dan Gandee. We talk about Dan’s unique perspective on this market, how you can best position yourself in your market and the opportunities that exist even with high rates. Episode breakdown: 02:40 - Is there an affordability shift? 04:15 - Dan’s market perspective 08:00 - "What" is as important as "how" 09:30 - Positioning in your marketing 12:50 - Dan staked a position on probate 14:55 - The biggest limiting belief 18:10 - Finding your perfect client 20:50 - 90% nurture & 10% "I wanna buy!" 24:45 - Opportunities in this market 28:40 - Opportunity with high rates 32:25 - Biggest blind spot for real estate & mortgage pros? Dan Gandee is an active real estate broker, investor, and real estate marketing consultant. He owns two investment firms, a marketing agency, and serves as VP of Growth at a real estate technology startup based in the Silicon Valley. Dan has worked in all aspects of real estate and holds a Bachelor's Degree in Advertising from Kent State University. His diverse experience includes ground up new construction, design & build, asset management, landscape architecture, TOP 0.01% real estate brokerage, and $100M+ real estate multifamily hedge funds. “I’m still buying in this market, it’s the terms that I want. It’s good debt. Sometimes I want the debt more than the property…returns are my ultimate goal.” - Dan Gandee Find Dan on Instagram: @OregonRealEstateExpert LiftoffAgent.com ExitOregon.com   Make your Continuing Education easy and CHECK OUT Empire Learning!    If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode I have a fun conversation with a good friend who is also a customer experience expert, Brittany Hodak. We chat through ways to future-proof your business with superfans, how to divide your time between finding new fans & serving existing ones, as well as the best ways to provide value and exceed expectations!   Episode breakdown: 01:50 - Brittany’s World Record 06:30 - Future-proof your business 08:55 - Chase new fans or serve current audience? 11:15 - The 3 Phases of Customer Management 13:45 - How to exceed expectations 19:05 - Explain the value you provide 21:00 - The long road to a book starts with…pizza 26:30 - The Platinum Rule   Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and CNN; and she has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. Entrepreneur magazine calls her “the expert at creating loyal fans for your brand.” Brittany’s debut book, Creating Superfans, will be in stores in January 2023.   “You’re going to get referrals, but not TODAY! You’ve got to be great at recruiting new customers, and you also have to be great at taking care of your existing customers.” - Brittan Hodak Get your copy of Superfans: BrittanyHodak.com/book   Make your Continuing Education easy and CHECK OUT Empire Learning!    If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode I chat with a high-performing real estate pro and rock star social media expert, Katie Day. We talk about the best practices to have success using social media, ways to grow your business without being salesy, and the role that engagement plays in converting leads in closings!   Episode breakdown: 03:08 – How to have success with marketing 05:00 - Providing value instead of a sales pitch 07:25 - Does your content pass the DMV test? 08:25 - Katie’s origin story 12:00 - Mixing what you do with who you are 19:15 - Bad Realtor ad tropes 21:20 - What Realtors want from Lenders 28:25 - The role engagement plays in growth 31:05 - Creating deeper relationships 34:25 - Advice for mortgage pros   Katie Day is the Team Leader for Move Me To TX. She has an infectious personality and a love for educating people about real estate. From growing up in Maryland, attending University of Tampa in Florida to settling in the Houston area in 2011, Katie is always focused on assisting sellers preparing their homes for sale to obtain top dollar in a competitive market. She strives to recruit Real Estate agents and team members to better serve her clients.   “Whether they work with me or my competitor, at least they’re better educated. Because I don’t think we educate our clients well, either in the Mortgage space or the Real Estate industry.” - Katie Day Find more about Katie: movemetotx.com   Make your Continuing Education easy and CHECK OUT Empire Learning!    If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode I chat with a incredible guy a met a few years ago, who also happens to be one of the foremost digital marketers in the world, Dennis Yu! He and I talk about the content hack for using video on ALL social media platforms, how to leverage the social algorithms to create attention, and the way to add assistants to your business without spending thousands! Episode breakdown: 00:00 – Intro 02:13 – Who is Dennis Yu 03:10 – Authenticity is the key 06:43 – The power of stories 07:47 – The Jake Paul Effect 12:10 – What to post 18:05 – How to build trust 21:05 – Tom Ferry digital masterclass 23:05 - Living a life of gratitude 28:20 – Dennis’ Guarantee 30:01 – The power of repurposing 36:12 – Automate content sharing 39:12 – Leveraging VA’s for growth 44:55 – Dennis’s VA academy Dennis Yu is the Chief Technology Officer for BlitzMetrics, as well as a former Search Engine Engineer and one foremost authorities on social media in the world today! He’s the co-author of the #1 best-selling book on Amazon for social media, “The Definitive Guide to TikTok Ads”.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. He's often used as a resource and quoted on CNN, NPR, and in the Wall Street Journal, Washington Post, NPR, and LA Times. He’s spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. Dennis is on a mission to create one million jobs via hands-on social media training, and partnering with universities and professional organizations. You can find him hiking tall mountains, eating chicken wings, and taking  oxygen baths. Virtual Assistant FB Group: https://www.facebook.com/groups/377777747205784   Hire a VA: https://blitzmetrics.com/vah/ Tom Ferry Dennis Yu Masterclass - A Master Class in Digital Marketing with Dennis Yu and Jason Pantana Dennis’ VA academy - https://www.teamblitznation.com/team-blitznation If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696 

In this episode I have a valuable conversation with a fellow podcast host and marketing expert, Chris Johnstone. He and I talk about how to create better database leads and referral partners, using gratitude to become more efficient in your day, and the biggest blinds spots the LO’s are facing today!  Episode breakdown:  00:00 – Intro   01:07 – How to be successful NOW  02:39 – Create database leads  05:30 – New referral relationships  08:25 – The irresistible offer  10:39 – Finding their pain point  13:23 – Question-based conversations  15:50 – Showing monetary value  17:38 – What CRM to use  19:26 – Mindset of gratitude  23:06 – Controlling your calendar  24:49 – Master Key to Riches  26:34 – Biggest LO blind spots  30:22 – Have a local team  Chris Johnstone is the owner of Connection Inc. where they fill loan officers’ calendars with pre-vetted/pre-booked appointments from new borrowers and qualified referral partners. He's also the host of the Loan Officer Wealth podcast.  Check out his podcast: loanofficerwealth.com  Get "Book your calendar full” training: morrtgagemarketingclass.com  If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-775-0848 

In this episode I’m excited to welcome back 4-time guest, and my good friend, Steve Sims. In this episode we talk about defining mistakes so that you can fail forward, understanding what part of failure we are actually scared of, and how to create massive goals and Go For Stupid!  Episode breakdown:  00:00 – Intro   02:45 – Living a full life  04:44 – Defining mistakes  07:08 – Steve starts his podcast  10:37 – Elon Musk’s cyber truck  13:00 – An opportunity to unify  15:34 – Entrepreneur soap box moment   17:47 – What we are really frightened of  19:22 – London room full of failures   20:55 – Do you care what people think  22:41– Go for stupid  27:46 – Reactions to lofty goals  32:24 – People’s biggest blind spot  Steve Sims is the Founder of The Bluefish, a luxury experiential concierge firm, author of the best-selling book “Bluefishing” and is releasing his latest book “Go for Stupid” which asks the question, what would you achieve if you weren’t afraid of being laughed at?  In the age of “gotcha” culture, people are terrified to do anything that might be laughed at. Steve Sims is the exact opposite. In “Go For Stupid: The Art of Achieving Ridiculous Goals” Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals.  From organizing a private dinner in front of Michelangelo’s David, to securing a tour of SpaceX led by Elon Musk himself, his accomplishments always start with the same questions: How far can I take this? What would make this a stupid achievement? Steve examines famously stupid goals in history, the key habits of successful people, and lessons from his own career to help you let go of your fear and get out of your own way.   PRE-ORDER HERE: amzn.to/3Tmhrdp   Connect with Steve: stevedsims.com   Text “SIMS” to 33777  If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and don't forget to connect with us on social media!  

In this episode we have another incredible subject matter expert from Freddie Mac, Terri Merlino. We have a conversation about risk management, specifically what Freddie Mac is actively doing to create affordable credit options for home buyers, how mortgage originators can use tools to create efficiency and productivity, as well as what a culture of risk awareness looks like.   Episode breakdown:  00:00 – Intro  01:49 – Terri’s background  4:56 – Freddie’s approach to Risk Management   7:28 – Underwrite to approve vs. underwrite to decline  11:22 – Today’s changing market  13:15 – Interest rate increases   16:23 – Culture & mindset  17:50 – The need for loan officers  19:20 – Getting consistent referrals  Terri Merlino is Senior Vice-President & Chief Credit Officer for Freddie Mac’s Single-Family Division. She leverages her broad-based knowledge of mortgage operations, sales, processing, underwriting, quality control and secondary marketing activities to substantially and positively impact Freddie Mac’s mortgage credit risk management efforts, as well as our client experience.  Prior to Freddie Mac Terri held the roles of Chief Credit Officer and Chief Risk Officer at New Penn Financial and spent many years at PHH Mortgage as Senior Vice-President of Credit and Operational Risk, where she was responsible for fostering a risk-aware culture through her leadership of all aspects of credit and operational risk management.  Terri has served on several industry committees, including Fannie Mae’s Risk Management Forum and Freddie Mac’s Credit Advisory Board, and twice been named a HousingWire Women of Influence. She also holds a Bachelor of Business Administration in accounting from the University of Houston.  Connect with her on LinkedIn: https://www.linkedin.com/in/terrimerlino   Learn more: www.FreddieMac.com   If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and don't forget to connect with us on social media! 

In this episode I am excited to share a conversation with my new friend Charles Crouch. This recording is the third time we talked, after only our initial meeting and then our first attempt at recording an episode, which I failed to turn his microphone on for... He and I talk about the importance of failure in the path to success, the difference between managers and effective leaders, how to avoid time bombs in your life and business, and he even shares some cool Seal stories!  Episode breakdown:  00:00 – Intro  01:31 – Charles’s background  03:37 – People will say you can’t do it  05:29 – Have goals not just discipline  07:07 – Self-help books don’t work  09:49 – Diffusing time bombs  12:11 – Turn failure into success  17:04 – Breaking through the plateau  18:49 – Plans vs. strategies  25:19 – Surviving “hell week”  31:27 – Near death experience  34:33 – Writing a leadership book  37:42 – Slow down to speed up  41:03 – Stay consistent and persistent  Charles Crouch is a former Navy Seal turned Author & Leadership Development expert. He now leads Truth at Worktable bringing leaders in the workplace to a higher level of ownership. If you know him, you know he is genuine, real and in your face. He is a force for Faith and Righteousness, always willing to help guide others and known to be a Macgyver kind of guy.  In addition to being a former Navy Seal, he was previously a CrossFit gym owner & high-level security specialist. Serving in the military his heart quickly grew towards family, being a good leader and doing speaking engagements. His mission is to see others succeed. He wants to see the next generation, the next employee, not just live, but thrive in the life they’ve been given.  Learn more at: CharlesCrouch.com   Buy his book: https://a.co/d/16GXTMc  Connect with him on FB: Charles Crouch Facebook  If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and don't forget to connect with us on social media!