
Mortgage Marketing Expert
Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.
Latest episodes

Mar 23, 2023 • 39min
163 ChatGPT for Lenders with Shashank Shekhar
“Even if you know NOTHING about it, you’re not behind at all…You can go from rookie to top 1% expert in 24 hours!” In this episode I‘m joined by returning guest and Founder and CEO of InstaMortgage, Shashank Shekhar. He’s an expert that would have tons to share on any topic, but today we’re focusing on ChatGPT and the AI tools that everyone is talking about. What is it? What can it do for YOU? And how can it streamline our businesses and lives as soon as this weekend? Do not miss out on this conversation and the tool we’re talking about. Episode Breakdown: 02:50 - What makes ChatGPT so exciting for Shashank 04:40 - So, What IS ChatGPT? 08:10 - How Phil has begun to use ChatGPT 09:40 - But that’s just the tip of the iceberg 14:40 - The power of SPECIFICITY 16:30 - ChatGPT understands the rules of persuasion 18:48 - Using ChatGPT to REFINE your content 23:18 - What does ChatGPT know about Mortgage? 32:10 - Practical & Fun uses of ChatGPT 37:18 - ChatGPTforLenders.com ebook 38:50 - Connect with Shashank on social @shashank.redemption Or connect via email: shashank@instamortgage.com Get ChatGPT for Lenders ebook Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Mar 16, 2023 • 37min
162 Show Up, Hustle, Repeat, Every Day with Josh Pitts
“Attention has shifted, it’s time for you to make the shift as well, or you’re going to get blindsided.” In this episode I‘m joined by my great friend Josh Pitts, Chief Enthusiasm Officer at Shred Media. A Mortgage Pro who’s not only learned how to show up on social media, but teaches others how to do it as well. We discuss the number one secret to winning the social game, SHOWING UP, so pay attention! “If people don’t know you, they can’t like or trust you & they WON’T like or trust you if you don’t show up” Episode Breakdown: 03:00 - The importance of showing up consistently 07:45 - They can’t know/like/trust you if you don’t show up 10:30 - Josh built his brand on a love of the outdoors 11:35 - Don’t overcomplicate the world of social media 13:03 - Reframing “What is Value” 17:00 - Your community is looking for you! 20:00 - Show people things in common 22:30 - Social Media is the new Google 25:25 - Post everywhere 31:25 - Biggest blindspot for mortgage pros Follow Josh on IG: @shredmediaco @joshpittslive Shredmedia.com Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Mar 8, 2023 • 35min
161 Content Creates Conversations with Kayla Kallander
“I was being more relatable. I was being more HUMAN.” In this episode I‘m joined by Kayla Kallander. A “mortgage meteorologist” and someone who’s learned first hand how to promote herself and business through social media. We’re discussing how to overcome your fear and use video to build a better business than ever before, so pay attention! Episode Breakdown: 02:25 - Kayla’s origin story 05:15 - How Kayla started as a content creator 09:00 - Overcoming the “fear” of being SEEN failing 11:30 - You never feel better about NOT doing something, than taking ACTION. EVEN if you FAIL 12:18 - Service Recovery 14:35 - Education. Communication. Inspiration. 18:30 - Did the Mortgage Industry get lazy 23:55 - The time to action? NOW 25:00 - What’s the blind spot Mortgage Pros are missing? 30:00 - “You can get a really good steak ANYWHERE.” 34:10 - Connect with Kayla @kaylakallandermortgage - https://www.instagram.com/kaylakallandermortgage/ Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Mar 1, 2023 • 31min
160 How YOU Fit in a Digital Data-Driven Market with Dave Savage and Alex Kutsishin
“This is NOT just another year in the mortgage business!” In this episode I‘m joined by two returning guests at once, Dave Savage and Alex Kutsishin. They dropped BIG news this week for the mortgage industry, and we do talk about it, but this episode is much more. We’re discussing what can make the difference between success and stagnation in 2023, so pay attention! Episode Breakdown: 02:00 - How do we take our businesses to the next level in 2023 02:50 - “This is NOT just another year in the mortgage business” 06:00 - This should be one of the most exciting times in our industry EVER 06:55 - TrustEngine - No Borrower Left Behind 09:02 - Our North Star is building trust 15:30 - The Tech team behind TrustEngine & What it’s capable of 21:40 - Wondering how you fit in a digital data-driven world? THIS is it! 22:44 - Steve Brown’s Advice “What Amazon Can’t Do” 26:15 - Blindspots for Mortgage professionals This episode sponsored by MyUtilities. LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Feb 14, 2023 • 30min
159 Nothing Will Change Until YOU Change with Hannah Spanke
“Nothing will change until YOU change!” In this episode I‘m joined by relationship and life coach, Hannah Spanke. We talk about how she got started in the sex industry, the core reasons relationships fall apart, and how to find happiness in yourself and bring that assurance to your relationships. This is applicable in our personal life AND at work, so pay attention! Hannah Spanke is a Relationship & Life Coach, and Board Certified Clinical Sexologist with a taboo background of nearly a decade in the adult entertainment industry. After years of healing & transformation, she is now an advocate and leader for authentic happiness and radical personal responsibility. Hannah helps people to overcome the pains of their past, gain awareness in how they can deepen their fulfillment in life now, and embody the most honest expression of connection and intimacy with themselves and others. Episode Breakdown: 02:45 - Hannah’s origin story 06:05 - The #1 way to maintain a healthy relationship 08:30 - How to navigate someone else's feelings 11:10 - How to recognize a dysfunctional relationship 12:45 - Communitcating needs to avoid temptation 16:55 - “Am I ENOUGH?” 19:10 - ACL: Accept. Change. Leave. 23:40 - What’s the biggest relationship blind spot? 25:20 - How do you overcome your past? 27:15 - Follow @HannahSpanke Check our Hannah's website: hannahspanke.com This episode sponsored by MyUtilities. LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Feb 10, 2023 • 39min
158 Using Goals to Break Bad Habits with Adal Bisharat
“You’re not going to get breakthrough results, just doing the same old thing.” In this episode I‘m joined by the CEO of GoalKloud, Adal Bisharat. We talk about the origins of GoalKloud, how goals help you break habits and the importance of accountability through coaching. We’re helping you build momentum to build motivation, so pay attention! Episode Breakdown: 02:30 - Adal and GoalKloud’s origin story 04:55 - Why are GOALS the center of our business 08:15 - Breaking Habits 16:00 - GoalKloud is IN M1 Academy 17:00 - How Momentum breeds motivation 25:15 - Falling in love with the PROCESS 27:50 - The power of GoalKloud 32:00 - “Hell is meeting the person you might have been” 34:43 - Blindspots for Loan Officers 37:45 - GoalKloud.com This episode sponsored by MyUtilities. LEARN MORE HERE Check out GoalKloud: GoalKloud.com LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Jan 27, 2023 • 42min
157 Building the Brand You WANT with AJ Vaden
In this episode I‘m joined by the Co-Founder of Brand Builders Group, AJ Vaden. We talk about the origins of Brand Builders, the unique power of your personal brand and how in the end it’s all about building relationships. No one can hire you, if they are not aware of you, so pay attention! Episode Breakdown: 01:25 - The origins of Brand Builders Group 09:20 - “Ready, Fire, Aim” 11:10 - How personal branding is like oral hygiene 15:05 - 3 ways to build trust 20:42 - Personal Branding = Digitization of Reputation 26:30 - You HAVE a personal brand, is it the one you WANT? 35:45 - The biggest branding blind spot pros have? 40:00 – Find out more about Brand Builders Group AJ Vaden is CEO and Co-Founder of Brand Builders Group, one of the world's leading authorities on personal brand strategy. She’s also the co-host of the Influential Personal Brand podcast, named one of Forbes' top 10 podcasts to listen to in 2021. Get to know AJ: @aj_vaden Learn from AJ: Influential Personal Brand Podcast Check out: BrandBuildersGroup.com LEARN MORE ABOUT M1 ACADEMY If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Jan 13, 2023 • 34min
156 Momentum Builder with Don and Gino
In this episode I‘m joined by the men behind the Momentum Builder event and DG Media, Don Goettling & Gino Fronti. We talk about what to expect from Momentum Builder 2023, how and why the event started, and finding the opportunity in a “tough” market to build capacity for the reward to come. Stop trading your hours for dollars and build momentum toward the business of your dreams! Episode Breakdown: 02:40 – Remember what the good times feel like 04:45 – Momentum Builder origins 06:13 – Moving from Employee to Business mindset 09:53 – You need a WHO not HOW 14:50 – Momentum Builder 2023 19:45 – Get comfortable being uncomfortable 21:40 – The power of industry events 28:55 – Blind spots to pay attention to Register for Momentum Builder here: MomentumBuilder.com USE PROMO CODE: PHIL2023 (for $100 OFF) Make your Continuing Education easy and CHECK OUT Empire Learning! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Jan 4, 2023 • 17min
155 Mindset First - Making 2023 Your Best Year
In this episode I’m flying solo to set the table for you to make 2023 your best year yet. The difference between just achieving your goals and crushing your dreams is simply about mindset. As we start the new year, I rundown the actions you can take to build a winning mindset for this year and beyond! If you’re looking to build that winning mindset in 2023, join me in M1 Academy! Episode Breakdown: 01:00 - Happy 2023 01:45 - Why Mindset comes first 03:55 - How fitness impacts mindset 05:57 - Don’t lie to yourself 07:00 - We're captive to our environment 08:52 - “Feelings” are not the truth 10:02 - Get comfortable with being uncomfortable 10:43 - 3 action steps to achieve your goals in 2023 14:03 - Failur is part of the path to success 15:43 - You’re already on the journey 16:38 - Help others believe in themselves by believing in YOURSELF It comes down to 3 things: Make the DECISION Write down affirmations & goals & say them out loud! Seek counsel from someone who can help you get where you want to go Make your Continuing Education easy and CHECK OUT Empire Learning! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

5 snips
Dec 21, 2022 • 39min
154 Learning How to Think, Not What to Think with Sabastian Enges
Entrepreneur and mentality coach, Sabastian Enges, discusses the #1 leadership trait, handling strengths & weaknesses, generational differences in the office & housing market, and importance of understanding people. He emphasizes focusing on personal brand, embracing failure for success, and self-awareness for growth.