Mortgage Marketing Expert

"If you're only focused on getting a prospect & you're not retargeting them, you're going to have a difficult time in that conversion process." In this episode I'm joined by Travis Thom, a Facebook Marketing Strategist and social media ad guru. He is the Founder of Elevated REM and the CEO of WalledGardenHQ and he's got some KILLER advice on advertising and specifically retargeting for lenders and real estate agents. We cover a lot of ground in this episode including: the truth about social media video; the power of retargeting, and how to build real fruitful partnerships between Mortgage Officers and Real Estate Agents. Do not miss out on this conversation and the strategies Travis shares! Episode Breakdown: 02:05 - Trends to focus on right now 04:45 - Too much video? 06:15 - The power of retargeting 11:50 - Don't forget about longer video 15:30 - Social media ads 22:50 - What is Walled Garden? 27:20 - The power of co-branding 35:30 - The Walled Garden webinar 36:05 - Walled Garden 14-day trial 38:05 - Find Travis on Social Media Connet with Travis: Instagram | Facebook REGISTER FOR A FREE DEMO: mmepod.com/wgdemo Sign-up for Walled Garden: mmepod.com/walledgarden Check out our partner MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"The only relationship you're ever really having, is with yourself." In this episode I'm joined by a returning guest who has given us some of our most listened-to episodes. He is the Founder/CEO and Head Coach of Performance Experts Coaching, Tim Braheem! We cover a lot of ground in this episode including: the best ways to build relationships, how to take advantage of a slower market, and the importance of a morning routine. Do not miss out on this conversation and the strategies Tim shares! Episode Breakdown: 01:30 - Who is Tim Braheem 03:20 - What is Tim focused on right now 08:00 - "No one reciprocates with takers" 19:25 - The difference in open-ended & close-ended questions 21:45 - The best way to make sure people remember a conversation 30:20 - How to create the the right mindset for success 34:25 - The importance of a morning routine 46:15 - "The only relationship you're really ever having is the one with yourself" 50:00 - What to do with your database today Free360tools.com Performance-Experts.com 360 Experience Podcast Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"Even if you know NOTHING about it, you're not behind at all…You can go from rookie to top 1% expert in 24 hours!" In this episode I'm joined by returning guest and Founder and CEO of InstaMortgage, Shashank Shekhar. He's an expert that would have tons to share on any topic, but today we're focusing on ChatGPT and the AI tools that everyone is talking about. What is it? What can it do for YOU? And how can it streamline our businesses and lives as soon as this weekend? Do not miss out on this conversation and the tool we're talking about. Episode Breakdown: 02:50 - What makes ChatGPT so exciting for Shashank 04:40 - So, What IS ChatGPT? 08:10 - How Phil has begun to use ChatGPT 09:40 - But that's just the tip of the iceberg 14:40 - The power of SPECIFICITY 16:30 - ChatGPT understands the rules of persuasion 18:48 - Using ChatGPT to REFINE your content 23:18 - What does ChatGPT know about Mortgage? 32:10 - Practical & Fun uses of ChatGPT 37:18 - ChatGPTforLenders.com ebook 38:50 - Connect with Shashank on social @shashank.redemption Or connect via email: shashank@instamortgage.com Get ChatGPT for Lenders ebook Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"Attention has shifted, it's time for you to make the shift as well, or you're going to get blindsided." In this episode I'm joined by my great friend Josh Pitts, Chief Enthusiasm Officer at Shred Media. A Mortgage Pro who's not only learned how to show up on social media, but teaches others how to do it as well. We discuss the number one secret to winning the social game, SHOWING UP, so pay attention! "If people don't know you, they can't like or trust you & they WON'T like or trust you if you don't show up" Episode Breakdown: 03:00 - The importance of showing up consistently 07:45 - They can't know/like/trust you if you don't show up 10:30 - Josh built his brand on a love of the outdoors 11:35 - Don't overcomplicate the world of social media 13:03 - Reframing "What is Value" 17:00 - Your community is looking for you! 20:00 - Show people things in common 22:30 - Social Media is the new Google 25:25 - Post everywhere 31:25 - Biggest blindspot for mortgage pros Follow Josh on IG: @shredmediaco @joshpittslive Shredmedia.com Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"I was being more relatable. I was being more HUMAN." In this episode I'm joined by Kayla Kallander. A "mortgage meteorologist" and someone who's learned first hand how to promote herself and business through social media. We're discussing how to overcome your fear and use video to build a better business than ever before, so pay attention! Episode Breakdown: 02:25 - Kayla's origin story 05:15 - How Kayla started as a content creator 09:00 - Overcoming the "fear" of being SEEN failing 11:30 - You never feel better about NOT doing something, than taking ACTION. EVEN if you FAIL 12:18 - Service Recovery 14:35 - Education. Communication. Inspiration. 18:30 - Did the Mortgage Industry get lazy 23:55 - The time to action? NOW 25:00 - What's the blind spot Mortgage Pros are missing? 30:00 - "You can get a really good steak ANYWHERE." 34:10 - Connect with Kayla @kaylakallandermortgage - https://www.instagram.com/kaylakallandermortgage/ Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"This is NOT just another year in the mortgage business!" In this episode I'm joined by two returning guests at once, Dave Savage and Alex Kutsishin. They dropped BIG news this week for the mortgage industry, and we do talk about it, but this episode is much more. We're discussing what can make the difference between success and stagnation in 2023, so pay attention! Episode Breakdown: 02:00 - How do we take our businesses to the next level in 2023 02:50 - "This is NOT just another year in the mortgage business" 06:00 - This should be one of the most exciting times in our industry EVER 06:55 - TrustEngine - No Borrower Left Behind 09:02 - Our North Star is building trust 15:30 - The Tech team behind TrustEngine & What it's capable of 21:40 - Wondering how you fit in a digital data-driven world? THIS is it! 22:44 - Steve Brown's Advice "What Amazon Can't Do" 26:15 - Blindspots for Mortgage professionals This episode sponsored by MyUtilities. LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"Nothing will change until YOU change!" In this episode I'm joined by relationship and life coach, Hannah Spanke. We talk about how she got started in the sex industry, the core reasons relationships fall apart, and how to find happiness in yourself and bring that assurance to your relationships. This is applicable in our personal life AND at work, so pay attention! Hannah Spanke is a Relationship & Life Coach, and Board Certified Clinical Sexologist with a taboo background of nearly a decade in the adult entertainment industry. After years of healing & transformation, she is now an advocate and leader for authentic happiness and radical personal responsibility. Hannah helps people to overcome the pains of their past, gain awareness in how they can deepen their fulfillment in life now, and embody the most honest expression of connection and intimacy with themselves and others. Episode Breakdown: 02:45 - Hannah's origin story 06:05 - The #1 way to maintain a healthy relationship 08:30 - How to navigate someone else's feelings 11:10 - How to recognize a dysfunctional relationship 12:45 - Communitcating needs to avoid temptation 16:55 - "Am I ENOUGH?" 19:10 - ACL: Accept. Change. Leave. 23:40 - What's the biggest relationship blind spot? 25:20 - How do you overcome your past? 27:15 - Follow @HannahSpanke Check our Hannah's website: hannahspanke.com This episode sponsored by MyUtilities. LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"You're not going to get breakthrough results, just doing the same old thing." In this episode I'm joined by the CEO of GoalKloud, Adal Bisharat. We talk about the origins of GoalKloud, how goals help you break habits and the importance of accountability through coaching. We're helping you build momentum to build motivation, so pay attention! Episode Breakdown: 02:30 - Adal and GoalKloud's origin story 04:55 - Why are GOALS the center of our business 08:15 - Breaking Habits 16:00 - GoalKloud is IN M1 Academy 17:00 - How Momentum breeds motivation 25:15 - Falling in love with the PROCESS 27:50 - The power of GoalKloud 32:00 - "Hell is meeting the person you might have been" 34:43 - Blindspots for Loan Officers 37:45 - GoalKloud.com This episode sponsored by MyUtilities. LEARN MORE HERE Check out GoalKloud: GoalKloud.com LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode I'm joined by the Co-Founder of Brand Builders Group, AJ Vaden. We talk about the origins of Brand Builders, the unique power of your personal brand and how in the end it's all about building relationships. No one can hire you, if they are not aware of you, so pay attention! Episode Breakdown: 01:25 - The origins of Brand Builders Group 09:20 - "Ready, Fire, Aim" 11:10 - How personal branding is like oral hygiene 15:05 - 3 ways to build trust 20:42 - Personal Branding = Digitization of Reputation 26:30 - You HAVE a personal brand, is it the one you WANT? 35:45 - The biggest branding blind spot pros have? 40:00 – Find out more about Brand Builders Group AJ Vaden is CEO and Co-Founder of Brand Builders Group, one of the world's leading authorities on personal brand strategy. She's also the co-host of the Influential Personal Brand podcast, named one of Forbes' top 10 podcasts to listen to in 2021. Get to know AJ: @aj_vaden Learn from AJ: Influential Personal Brand Podcast Check out: BrandBuildersGroup.com LEARN MORE ABOUT M1 ACADEMY If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode I'm joined by the men behind the Momentum Builder event and DG Media, Don Goettling & Gino Fronti. We talk about what to expect from Momentum Builder 2023, how and why the event started, and finding the opportunity in a "tough" market to build capacity for the reward to come. Stop trading your hours for dollars and build momentum toward the business of your dreams! Episode Breakdown: 02:40 – Remember what the good times feel like 04:45 – Momentum Builder origins 06:13 – Moving from Employee to Business mindset 09:53 – You need a WHO not HOW 14:50 – Momentum Builder 2023 19:45 – Get comfortable being uncomfortable 21:40 – The power of industry events 28:55 – Blind spots to pay attention to Register for Momentum Builder here: MomentumBuilder.com USE PROMO CODE: PHIL2023 (for $100 OFF) Make your Continuing Education easy and CHECK OUT Empire Learning! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696