Mortgage Marketing Expert

In this episode I‘m joined by Kelly Zitlow, the Sunshine Warrior, Mortgage superstar and friend, to discuss why and how she started using video to market herself and her business & what it’s done for her business since 2014! Kelly Zitlow has built her 27-year career as a Sr. Mortgage Advisor by providing honest, well-communicated, and knowledge-based lending experiences. She’s ranked in both the Scotsman Guide and National Mortgage News Magazine as a top 1% mortgage producer in the nation. Kelly is passionate about education. She has two thriving YouTube channels aimed at educating both real estate agents and her community on the mortgage process. In addition, she is a dynamic, professional public speaker who has been invited to speak at numerous mortgage and real estate industry events nationally. Besides mortgage lending, Kelly also enjoys speaking about video marketing which is why she founded the Real Estate Video Influencers group. A community of real estate professionals who not only believe in the power of video but strive to dominate in the digital space. In 2020 Kelly also created Sunshine Warrior, a community that comes together to share stories, lift others up, inspire, and give hope on both sunny days and during life’s storms. A Sunshine Warrior is a beacon of light, one who brings peace, love, inspiration, and strength to the world. Raised in Arizona, Kelly graduated Cum Laude from Arizona State University. When she’s not working, she cherishes time with her husband, their two sons, and their two Labradoodles. Episode Breakdown: 01:30 - How Kelly continues to grow and evolve 05:00 - Kelly’s first video trials 09:45 - How difficult was getting started 12:30 - “I’m a different person because I chose to make this a priority & to push through the discomfort” 19:00 - Multiplying your efforts using YouTube 27:00 - “You can’t get better at something that you’re not doing.” 31:30 - What are Mortgage Pros overlooking? 36:00 - Do one proactive thing everyday to help move the needle in your business 37:00 - Find more from Kelly at Sunshine Warrior Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696  

“Our life comes down to what we do, and what we tell ourself.” In this episode I share the presentation I did in February at Momentum Builder 2023 in Las Vegas. Momentum Builder is an amazing event and community that you should put on your calendar for this coming February 2024! LEARN MORE In this talk, I give you 4 tactical steps to achieve a bulletproof mindset: Embrace failure, Better your environment, Know where you’re going, and Focus on the right things! Episode Breakdown: 00:30 - Don’t miss Momentum Builder 2024 01:30 - “Welcome to the Real Mortgage Business” 03:10 - “People pay for solutions to their problems.” 04:30 - “Mindset” Defined 06:15 - Fixed Mindset vs Growth Mindset 07:25 - How Phil entered the mortgage business 10:00 - Features vs Benefit 12:05 - You can do "ANYTHING you want” not "EVERYTHING you want” 12:50 - The godforsaken Texas DMV 14:30 - The Feedback Loop 16:20 - CHOOSE the people you want to be around 17:30 - BHAG - Big Hairy Audacious Goal 19:00 - “If you aim at nothing, you’ll hit it every time” 21:00 - The Product of a Teacher & a Builder 22:45 - What a Magnifying Glass can Teach You About Your Business Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696  

In today's episode I’m flying solo again as I talk about what it takes to create a growth mindset, building winning habits, and setting yourself up to achieve massive goals! Episode Breakdown: 01:00 - Takeaways from the "Foward Event" 02:29 - Why people don't accomplish their annual goals 05:07 - Mindset isn't the only thing, but it is the most important 07:12 - What separates LO's that are growing vs. every else 11:05 - You'll never outgrow your self image 14:07 - Failure is part of the path to success, go keep going 18:28 - Shifting your mindset to get where you want to be 21:39 - My mission in the industry Connect with MME on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696  

“Home can mean different things for different people!” In this episode I‘m joined by Srijana Giri, Senior Director at Freddie Mac to discuss what’s changed since our last discussion in the economy, at Freddie Mac and for Srijana herself. June is homeownership month; borrower circumstances are vast and unique…the housing industry needs to provide smart automation for all walks of life to make home possible in the most efficient and sound manner. During this discussion we’ll explore how recent solutions address age-old problems for first-time and lower-income homebuyers... and what more we can do to leverage technology innovation and data to open more doors. We cover a lot of ground, from the problem of home supply, to expanding access to credit, to educating lenders and consumers on the ever expanding options on the road to home ownership. Do not miss out on this conversation! Episode Breakdown: 00:52 - 5 years of Mortgage Marketing Expert 01:40 - What’s changed for Freddie Mac and Srijana 05:24 - How Freddie Mac is trying to impact housing supply 07:26 - “Home can mean different things for different people” 08:38 - How Freddie Mac is expanding access to credit 12:30 - How Freddie Mac is helping people take advantage of programs they offer 14:38 - What’s COMING from Freddie Mac 19:35 - Moving the Mortgage Industry forward 23:04 - One Tip for Mortgage Pros looking to expand their business 24:11 - Connect with FreddieMac & visit resources to expand homeownership: Affordable lending options Explore AIM automation LinkedIn: @Freddie Mac Single-Family Instagram: @FreddieMaccorp LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS

“What’s happening now is that the market’s squeezing. It’s squeezing people UP if you’re good,  know what you’re doing, and work hard, or DOWN & OUT if you don’t belong!” In this episode I chat with a new friend of mine, The Dallas Mortgage Man, Brian McCauley. Brian is a top-producing mortgage originator with 18 years of experience within the industry. He has received several awards and incentive trips for outstanding performance in sales and customer service. Brian is an experienced public speaker and has been featured in D Magazine TV, DallasMortgageNews.com, Candy’s Dirt, Forbes Magazine and Million Dollar Mixer events with BravoTV. Episode Breakdown: 01:25 - The origin of The Dallas Mortgage Man 03:30 - What do we focus on NOW to succeed & set ourselves up for FUTURE success 07:48 - “People need to get around people who elevate them” 09:30 - Brian’s “Why” 14:30 - How social media presence compounds your brand 21:00 - What is the blind spot in the mortgage industry today 24:15 - Keep it simple, smaller, lower, LOCAL 29:00 - The RIGHT way to build the RIGHT relationships 34:40 - One tip to help mortgage pros grow their business Learn more about Brian: @dallasmortgageman & DallasMortgageNews.com LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS

Today is the 5-Year Anniversary of this podcast, and I can't believe how far we've come! In today's episode, we're taking a trip down memory lane, reflecting on some highlights, notable moments, and funny stories from our journey over the past five years. I also want to take a moment to express my deepest gratitude to all the incredible guests, listeners, and everyone who has supported the Mortgage Marketing Expert podcast along the way. Your unwavering support has been the driving force behind our success, and I am truly humbled by it. THANK YOU! Episode Breakdown: 00:22 - I can't believe we made it 5 Years! 01:08 - This podcast was originally just a happy accident 03:39 - From Instagram tips to inviting podcast guests 06:02 - How in heck do I do a podcast?! 09:07 - We're on to something here - those first episodes 11:23 - Launching the podcast at Mastermind Summit 2018 15:35 - Getting Gary Vaynerchuk on the MME Podcast 21:36 - Technical difficulties during the 2nd most downloaded episode 25:03 - Business is about relationships, use content 27:58 - Podcast Equipment & M1 Academy at PhilTreadwell.com 31:24 - THANK YOU, THANK YOU, THANK YOU!! Connect with us on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS!

“You have to be able to diversify, and the way you’ve always done business may not be the way that you continue to get new business, right now and you have to be open to that.” In this episode I‘m joined by Michelle Dugan and Ashley Miller, best friends and co-hosts of the Blondes Have More Funds Podcast, just as they’ve relaunched for their third season. We discuss the importance of flexibility as a Loan Officer in this market, how continuing to take action can set you apart and that the most important thing to become is relatable and relevant. We cover a lot of ground, from podcasting to philosophy and the messiness of being a parent in between. Do not miss out on this conversation! Episode Breakdown: 01:15 - What does it take to be successful right now? 05:13 - The way you've always done business may change 07:15 - You have to take action and KEEP taking action 09:15 - How a social media presence helps people know, like & trust you 14:30 - The "person" is the most important part of the transaction 17:00 - A Philosophy for Using Social Media in your Business 27:40 - Blonds Have More Funds Podcast 38:00 - “Content” is about being relatable and relevant 42:00 - @blondes.have.more.funds on instagram Follow them: @thatmortgageblonde & @michelledugan LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS!

In this episode I‘m joined by Sam Silverstein, Founder of the Accountability Institute, Keynote Speaker and Best Selling Author, just as he was coming off the stage at the Texas Mortgage Bankers Association annual conference. We discuss accountability and how so many lenders and real estate agents misunderstand the fundamental concept of accountability. We cover a lot of ground from belief leading to action, what we owe ourselves vs. others, and how we can get CLEAR on our own values. Do not miss out on this conversation! Episode Breakdown: 01:30 - Accountability is a Way of Thinking 04:00 - Accountability to Ourselves vs Accountability to Others 08:00 - “For you to have your best, I’ve got to bring MY best” 11:10 - “If you don’t move, you DIE!” 17:40 - “Everything is simple. Nothing is easy.” 21:35 - Action follows Belief 23:25 - ValuesWorksheet.com 24:30 - TheAccountabilityInstitute.com Learn more: SamSilverstein.com Follow Sam: LinkedIn & Instagram LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS!

“If you’re only focused on getting a prospect & you’re not retargeting them, you’re going to have a difficult time in that conversion process.” In this episode I‘m joined by Travis Thom, a Facebook Marketing Strategist and social media ad guru. He is the Founder of Elevated REM and the CEO of WalledGardenHQ and he’s got some KILLER advice on advertising and specifically retargeting for lenders and real estate agents. We cover a lot of ground in this episode including: the truth about social media video; the power of retargeting, and how to build real fruitful partnerships between Mortgage Officers and Real Estate Agents. Do not miss out on this conversation and the strategies Travis shares! Episode Breakdown: 02:05 - Trends to focus on right now 04:45 - Too much video? 06:15 - The power of retargeting 11:50 - Don't forget about longer video 15:30 - Social media ads 22:50 - What is Walled Garden? 27:20 - The power of co-branding 35:30 - The Walled Garden webinar 36:05 - Walled Garden 14-day trial 38:05 - Find Travis on Social Media Connet with Travis: Instagram | Facebook REGISTER FOR A FREE DEMO: mmepod.com/wgdemo Sign-up for Walled Garden:  mmepod.com/walledgarden  Check out our partner MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

“The only relationship you’re ever really having, is with yourself.” In this episode I‘m joined by a returning guest who has given us some of our most listened-to episodes. He is the Founder/CEO and Head Coach of Performance Experts Coaching, Tim Braheem! We cover a lot of ground in this episode including: the best ways to build relationships, how to take advantage of a slower market, and the importance of a morning routine. Do not miss out on this conversation and the strategies Tim shares! Episode Breakdown: 01:30 - Who is Tim Braheem 03:20 - What is Tim focused on right now 08:00 - “No one reciprocates with takers” 19:25 - The difference in open-ended & close-ended questions 21:45 - The best way to make sure people remember a conversation 30:20 - How to create the the right mindset for success 34:25 - The importance of a morning routine 46:15 - “The only relationship you’re really ever having is the one with yourself” 50:00 - What to do with your database today Free360tools.com Performance-Experts.com 360 Experience Podcast Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696