Mortgage Marketing Expert

In this episode I get to chat with a guy who is a titan in business, social media, and podcasting – The Real Brad Lea. He and I cover a wide range of topics including how to create relationships with people of influences, what holds most people back from success, and the three most important things to focus on for exponential growth!  Episode breakdown:  00:00 – New intro  01:26 – Brad's background  04:01 – The origin of Lightspeed VT  06:33 – Strategy of having no strategy  10:22 – People’s biggest blind spot  13:15 – Support from significant others  15:13 – Focus on these 3 things  18:22 – An 8-figure personal brand  21:05 – The ladder out of the rate race  23:37 – Changing the game  25:03 – SEND A DM and say THANK YOU to @therealbradlea  Brad Lea is the Founder & Chairman of Lightspeed VT, Host of the Dropping Bombs podcast, Author of The Hard Way, as well as an investor, speaker, podcaster, and philanthropist.   Brad dropped out of high school at age 16 to pursue his dream of becoming a movie star in Los Angeles. After 6 months he got tired of being broke and started his career in sales. He sold artwork, vacuums, and eventually found car sales. While honing his sales skills in the car business he created a presentation called "The Real Deal" and traveled around the country training sales teams, which was genesis for the virtual learning platform that he created in Lightspeed.   Brad has worked with the world’s elite trainers like Tony Robbins, Zig Ziglar, Tom Hopkins, Brian Tracy, John Maxwell, Grant Cardone, Daymond John, Jack Canfield, as well as world-class brands like UFC, World Series of Poker, Top Chef, Chase Bank, and Dale Carnegie.  Connect with Brad: @therealbradlea  Check him out on YouTube: BradLea.TV   Listen to Dropping Bombs: droppingbombs.com   **REGISTER for the GAME CHANGER EVENT w/ Brad Lea & Rene’ Rodriguez on Oct. 22, 2022: changingthegame.events  If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and don't forget to connect with us on social media! 

This is a special solo episode with host Phil Treadwell! He shares shares some tips on how to create more leads in today’s market environment, some insight into some of the incredible things ahead for the Mortgage Marketing Expert podcast, and he talks about the new and improved mission, as well as upcoming guests.   Episode breakdown: 00:00 – New intro 01:53 – Changes to MME 06:35 – MME origin story 13:49 – How to get elite guests 16:22 – Creating leads in this market 20:12 – Getting Realtor attention 24:08 – Upcoming MME guests 27:27 – Overcoming fear of failure 30:02 – A call to action  Phil Treadwell is a Certified Mortgage Advisor & Dallas/Fort Worth Market Leader with Thrive Mortgage. He has 18 years of experience as a top-producing mortgage professional, and he partners with real estate professionals and homebuyers to create financial security and Build Real Estate Wealth. He regularly collaborates with other industry professionals, thought leaders, and innovators throughout the U.S.  From a passion to see the industry move into a more modern and relevant era, Phil created the Mortgage Marketing Expert podcast. He has also been coached by some of the industry’s elite and has built teams in markets all over the country, making him a sought-after national speaker. He has spoken at dozens of industry events and contributed on over 100 other podcasts and social media shows.  Phil was named one of National Mortgage Professional magazine’s “40 Most Influential Mortgage Professionals Under 40” in 2019. Yahoo! Finance listed him one of the "Top 20 Mortgage Professionals in 2020”. Most recently National Mortgage Professional magazine included him as one of the “Most Connected Mortgage Professionals” in 2021 and 2022.  Connect with Phil: instagram.com/philtreadwell Connect with MME: instagram.com/mortgagemarketingexpert   If you are enjoying the MME podcast, PLEASE LEAVE US A 5* REVIEW, and don't forget to connect with us on social media! 

In this episode I have an incredible conversation with a new friend of mine, Norman Kinsey. In this episode we talk about how to show up as your true authentic self, ways to create organic attention using your natural talent, and marketing tactics to help your business liftoff. Norman Kinsey is the CEO of Liftoff Agent & Host of the RE vs. Tech Show. After dabbling in several industries after high school, he started his entrepreneurial journey at 23. Being so close to Silicon Valley, he knew he wanted to serve and support an industry online, but wasn't sure of a clear direction. He stumbled across a local real estate firm started calling 350 of real estate agents to understand their business and digital marketing pain points. He began to support and serve them with amazing real estate marketing. Fast forward to 8 years, having met 5,000 agents, and working with 2,500 agents, Liftoff Agent now has monthly programs in 10 different states with 10 team members stretched across the globe. Norman is committed to growing and building innovative custom positioning programs that drive individual agents, teams, and brokerage results, as well as to provide the best tools to expand and scale a real estate business. Learn more about Liftoff Agent: liftoffagent.com Listen to the RE vs. Tech Show: liftoffagent.com/real-estate-vs-tech Connect with Norman on IG: instagram.com/realnlkiii If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

This is the first in an episode series that we are going to be doing over the next couple of months with local Realtors across the country. Each one with a unique perspective and value offering. Our guest for this episode is Madison Niles, and in this episode we talk about what buyers and sellers should expect in this changing market, the power of using social media to create awareness for a brand, and why people are starting to look at video clips even more than reviews! Madison Niles is a Real Estate Broker & Team Leader of Niles Realty Group in the Dallas/Fort Worth area. She has over 7 years experience as a full-time real estate professional, deal with a wide variety of real estate transactions including: New Construction, Real Estate Investments, Relocation, Commercial, Farm and Ranch, Short Sales and Residential Re-Sale. She has helped hundreds of families from all over the world realize their homeownership goals. Madison is quoted saying, “I strive to demonstrate the highest level of integrity and commitment, and bring a little fun into every transaction. I have lived in DFW my entire life and I love our tight-knit community here. As a Dallas Fort Worth Native, I have been able to witness each city’s transformation over the last 3 decades, the history that has taken place as well as what the future holds for each pocket in town through new development, gentrification projects, neighborhood values and how each avenue has and will continue to effect the present and future of home values.” Connect with her on IG: instagram.com/themadisonniles If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

This is another episode in our series with the subject matter experts at Freddie Mac Single-Family, and the guest today is Scott Reuter. In this episode we talk about how to get appraisals adjusted based on current market conditions, what changes need to be made to existing appraisal model to be sustainable, and the emerging technology tools that make appraisal values more accurate. Scott Reuter is the Chief Appraiser and Director of Property Valuation for Freddie Mac’s Single-Family Risk Management division. He is a state certified-general appraiser with over 35 years of experience in valuation, appraisal and collateral risk management concerns. His team leads the ongoing development and refinement of property valuation risk management strategies, underwriting products, and establishing and maintaining a credible quality assurance process across multiple lines of business support. Scott was recently recognized as the CRN (Collateral Risk Network) 2021 Valuation Visionary and was a recipient of GE’s prestigious Americas Award for Outstanding Contribution to the Business. He holds a B.A. from The Ohio State University and has completed the executive leadership program at Cornell University’s Johnson School of Business. Prior to Freddie Mac, he held management positions with Bank of America, Goldman Sachs and GE. To learn more about Freddie Mac Single Family: www.FreddieMac.com Freddie Mac's Collateral Valuation Page: bit.ly/3RRVJxF Freddie Mac Market Conditions Article: bit.ly/3IU7VtR If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode I chat with a good friend of mine, Sam Parker aka My Credit Guy, and in this episode we discuss: credit myths that could keep your clients from buying a home, recent updates in credit reporting with the bureaus, and how to use credit repair to create and convert more leads into closed deals. Sam Parker is the Founder & CEO of My Credit Guy. He has over 18 years of experience in the credit repair business, as well as a go-to expert who speaks at industry events and webinars for people all over the country. Sam has been a key player in bringing quality and integrity to a fragmented industry, and has created a credit-repair company second to none. After working for companies and recognizing widespread shortcomings in the industry, Sam started My Credit Guy with a commitment to do more than just increase credit scores. His commitment is to educate clients and help set them up for success. His passion for the industry is also seen by the guidance he provides mortgage and real estate professionals, by helping create success in their business through focusing on technology-driven platforms. Learn more about My Credit Guy: www.mycreditguy.com Connect with Sam Parker on Facebook: www.facebook.com/mcgsamparker If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode I chat with a good friend of mine, Danny Horanyi. He and I discuss . Danny Horanyi is the Chief Strategy Officer at Celebrity Home Loans, Co-Creator/ Division President at NEO Home Loans, and Co-Creator/Coach at Triibe Coaching. Danny has been making an impact in the industry for 19 years with an impressive lifetime origination volume over $2 Billion! Formerly ranked in the top 5 originators in the nation by volume, Danny's leadership and expertise have had a profoundly positive impact on the lives of his employees, business partners and colleagues. Learn more about Danny: www.NEOhomeloans.com & www.TriibeCoaching.com If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode, I have a conversation with a new friend Taylor Ellard, and we have a conversation about easy ways to create & repurpose content in short time blocks, how to create conversations & attention with engagement, using certain social platforms to find your target audience. Taylor is the National Business Development Specialist & host of the Lending Forward Podcast at Atlantic Bay Mortgage Group. She has spent the last seven years in the lending industry growing mortgage bankers and their business, finding growth from social and digital media strategies, to enhance the relationships with their agents. She's focused on the power of relationships, connection and engagement. Taylor launched the Lending Forward podcast as weekly podcast bringing raw stories from real people in of the mortgage industry. She covers what's next in lending, forward-thinking and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches and more! Check out her podcast Instagram @lending_forward & listen on any major podcast platform. If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

Roland Cochrun is an entrepreneur, coach, and hosts a live event for mortgage professionals who are bored with their current life and want to become excited again by doing work that matters. Roland has built businesses, sold businesses, retired young, and traveled the world. Despite his financial success, he always felt like his life wasn't good enough. He tried books, conferences, coaches, and even therapists. Even though things got better, it wasn’t enough for him to just feel happy with who he had become. Roland learned that his desire for more, which is in all of us, is part of our design. A design that motivates us to keep searching for more success, more connection, more freedom, and more impact. It isn’t a goal or a place, it’s a way of being fulfilled. Through this journey he created the InDesign system. CHECK OUT the Branding Webinar replay: rolandcochrun.com/brandclass/replay  If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode I have conversation with Srijana Giri, and we talk about the digital evolution of income and asset verification tools, ways data can expand access to credit for borrowers, and how to be more productive & profitable leveraging technology. Srijana Giri is a Senior Director of Risk Analytics on the Credit Innovation and Analytics team at Freddie Mac's Single-Family Risk Management division. She is responsible for driving innovation activities that support Freddie Mac’s Automated Underwriting Risk Assessment, Loan Product Advisor® (LPASM) and Asset and Income Modeler (AIM) tools with partners and clients. Srijana has over 15 years of experience in the mortgage and housing industry, and has an MBA and undergraduate in computer science.  Prior to Freddie Mac, she held positions implementing software solutions in the healthcare, education and mortgage. Learn more: www.FreddieMac.com Follow on Twitter: @FreddieMac If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!