Mortgage Marketing Expert 153 Doing More of What Works with Tom Ferry
In this episode I chat with one of the most well-known figures in real estate, Tom Ferry. He and I chat about using “significance” to create trust conversations, how to do more things, more often that work in your business, and the importance of who you work with in ANY industry.
Episode breakdown:
01:30 - From stocking shelves to running a company
06:40 - Failure is the path to success
10:40 – How to be growth & reach focused
11:30 – Doing more plays that work more often
16:15 - “What’s significant about that for you?”
21:30 - Opportunities for more relationships
25:45 – Creating “real” relationships with others
30:13 – What we learn from other in the trenches
33:50 - Find your message and then go deep on it
35:54 - Biggest blind spot in mortgage industry?
38:30 - The Experience Economy
40:30 - Why it matters who you work with
Tom Ferry is the #1 ranked Real Estate Educator by Swanepoel Power 200 and the best-selling author of “Life! By Design” and “Mindset, Model and Marketing!”
As founder and CEO of Ferry International, the real estate industry’s leading coaching and training company, Tom’s ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching, the popular #TomFerryShow delivering free, fresh and relevant real estate tips weekly, highly engaging training events, two best-selling books, and his legendary keynote speeches.
Tom has more than 30,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives.
“Making money is easy, having a legacy is hard. Creating impact is easy, creating POSITIVE impact is a little more challenging.”
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