The Elusive Consumer

In this insightful discussion, Sandeep Dayal, Managing Director at Cerenti Marketing Group and author of "Branding Between the Ears," dives into the power of empathy in marketing. He highlights the evolution of brand management and how cognitive science shapes consumer understanding. Sandeep shares the transformation of PediaShore, emphasizing how global parental concerns drove its success. He also stresses the balance between data and ethics, advocating for authentic connections over mere analytics.

In today's episode, we dive into the enigmatic world of understanding healthcare consumers with Dr. Justin Barclay, Head of Consumer Insights at Tivity Health. Dr. Barclay shares his trailblazing journey from academia to the front lines of using data and analytics to demystify the "elusive consumer."With a fusion of primary research, advanced analytics, and emerging AI capabilities, Dr. Barclay and his team are cracking the code on personalized healthcare experiences tailored to individual goals and needs. He unveils surprising insights into the tech adoption trends of older adults, shaking up stereotypes and revealing an untapped appetite for wellness solutions beyond traditional fitness.Dr. Barclay advocates for a "circular insights cycle" that melds qualitative and quantitative methods to truly understand and serve healthcare consumers, especially the rapidly growing Medicare Advantage population. His relationship-centric approach empowers meaningful two-way dialogue to co-create solutions.From the evolving definitions of wellbeing to the ethical implications of AI in healthcare, this thought-provoking discussion covers the frontiers of human-centered data science. Gain an inside look at how Tivity Health is pioneering independent longevity for seniors through deep consumer relationships and cutting-edge personalization. Don't miss this inspiring episode!

Danielle Blugrind, a skilled market researcher at Roku, shares insights into the dynamic world of consumer behavior. She highlights the fascinating intersection of qualitative and quantitative data, revealing how they shape products and branding. Topics include the evolution of Roku from hardware to a major streaming player, the challenges of gathering data during the pandemic, and the transformative impact of AI in market research. Danielle also discusses the shift to online shopping and the future of smart living, emphasizing the importance of consumer-centric design.

Today, Ellie is recording live from Future festival in Toronto. She's speaking with multiple guests, including Melissa Austria from Got Style, Deborah Amato from NASA, Fareed Farouk from Dubai World Trade Center, Oscar Mesa from Kappel Group, Raj Aurora from Just Funky, and Stephen Hellman from the foodies group. 

Welcome to The Elusive Consumer. Today, Ellie is speaking with Stephanie Freier, Director of Consumer Insights at Inspire. Join us as they discuss the work Inspire is doing to provide renewable energy, new strategies for connecting with less engaged customers, and working for a mission-driven B Corp.

Welcome to the Elusive Consumer. Today Ellie is recording live from the Future Festival in Toronto! She's speaking with multiple guests, including James Mcleod from Mind Reader Media, Arezoo Azerbayi from Trend Hunter, Antti Hyytenin from OP Lab, Giselle B from Warner Brothers, and Luke Thomas from HP.

This week Sally Mueller joins Ellie to discuss how she built Womaness into a thriving brand serving women going through menopause. Join us as they explore the challenges of marketing to this overlooked demographic, the importance of community and customer insight, and why Sally is on a mission to remove the stigma around "the change".

Today, Ellie is speaking with Cole Atkinson, Senior Product Manager at Shopify. Join us as Cole delves into the fascinating world of consumer behavior, sharing insights on understanding diverse customer perspectives, translating these insights into effective marketing strategies, and glimpsing into the future of e-commerce with AI and augmented reality.

Today, Ellie is speaking with Meghan Reynolds, Vice President of Marketing at Oura, a leader in wearable technology. Join us as Meghan shares her insights on data-driven strategies, the impact of wearable technology on the health and wellness industry, and the importance of authenticity in marketing. Let’s get things started on the elusive consumer.

Today Ellie is talking with Roland Cloutier, Principal at The Business Protection Group. Join us as Roland discusses his previous experience as Global Chief Security Officer at TikTok & ByteDance, the importance of protecting consumer data, accountable AI practices, and his current role at the Business Protection Group where he helps businesses protect themselves with transparency and compliance.