Ep. 12 - Marketing with Empathy with Sandeep Dayal

In this insightful discussion, Sandeep Dayal, Managing Director at Cerenti Marketing Group and author of "Branding Between the Ears," dives into the power of empathy in marketing. He highlights the evolution of brand management and how cognitive science shapes consumer understanding. Sandeep shares the transformation of PediaShore, emphasizing how global parental concerns drove its success. He also stresses the balance between data and ethics, advocating for authentic connections over mere analytics.