Ep. 12 - Marketing with Empathy with Sandeep Dayal
The Elusive Consumer
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Empathy-Driven Branding
This chapter emphasizes the importance of authentic consumer engagement and understanding psychology in effective marketing. It discusses the shift from traditional branding strategies to a more nuanced approach that prioritizes emotional connections and empathy. Through real-world examples and case studies, the chapter highlights how brands can create meaningful relationships with consumers and disrupt larger competitors.
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