Ep. 12 - Marketing with Empathy with Sandeep Dayal
The Elusive Consumer
00:00
Transforming PediaShore: Marketing Insights from Global Parental Concerns
This chapter explores the marketing evolution of PediaShore, a nutritional drink initially for sick children, into a globally recognized brand aimed at picky eaters. Insights from mothers worldwide shaped a campaign that addressed parental concerns, leading to significant sales growth and demonstrating the impact of empathetic marketing strategies.
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Transcript
