Ep. 12 - Marketing with Empathy with Sandeep Dayal
The Elusive Consumer
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Balancing Data and Ethics in Marketing
This chapter explores the integration of data analytics and human insights in marketing strategies, emphasizing the importance of personal engagement alongside technological advancements like AI. It also addresses ethical considerations, including interactions with behavioral science and the impact of deceptive tactics on consumer behavior, urging marketers to adopt empathy and sensitivity in their practices.
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