
The Elusive Consumer
Ep. 6 - Sally Mueller, Womaness - Reaching the Elusive Menopause Consumer
Oct 17, 2023
50:07
This week Sally Mueller joins Ellie to discuss how she built Womaness into a thriving brand serving women going through menopause. Join us as they explore the challenges of marketing to this overlooked demographic, the importance of community and customer insight, and why Sally is on a mission to remove the stigma around "the change".