Ep. 13 - The Emotion of B2B Marketing

In this discussion, Kevin Knight, a seasoned marketing executive with experience at Google, Microsoft, and currently Vida Health, dives into the intersection of B2B and B2C marketing. He shares valuable lessons from his tech career, emphasizing the power of emotional storytelling. The conversation highlights how technology like AI can enhance rather than replace human creativity in marketing. Additionally, Kevin discusses the rising focus on chronic disease management in health marketing and the vital role of personalized approaches that resonate emotionally with audiences.