
Ep. 13 - The Emotion of B2B Marketing
The Elusive Consumer
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Navigating Tech Marketing: Insights from a Career Journey
This chapter explores the speaker's career path through major tech companies, sharing key lessons learned from their experiences at firms like Facebook and Pinterest. It emphasizes the interconnectedness of B2B and B2C marketing, advocating for emotional storytelling and the importance of understanding audience needs. The discussion also addresses the challenges of misinformation in digital advertising and the need for brands to engage proactively with these issues.
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