The Elusive Consumer cover image

Ep. 13 - The Emotion of B2B Marketing

The Elusive Consumer

00:00

Navigating Tech Marketing: Insights from a Career Journey

This chapter explores the speaker's career path through major tech companies, sharing key lessons learned from their experiences at firms like Facebook and Pinterest. It emphasizes the interconnectedness of B2B and B2C marketing, advocating for emotional storytelling and the importance of understanding audience needs. The discussion also addresses the challenges of misinformation in digital advertising and the need for brands to engage proactively with these issues.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app