Ep. 13 - The Emotion of B2B Marketing
The Elusive Consumer
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The Future of Marketing: Technology as an Enhancer of Human Potential
This chapter delves into the transformative impact of technologies like AI and VR on marketing, emphasizing how they can augment human potential rather than just replace jobs. By examining the healthcare sector, it illustrates the importance of leveraging technology to streamline tasks and boost creative engagement in marketing.
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