Kevin Knight
Seasoned marketing executive with experience at Google, Microsoft, Meta, Pinterest, and currently Vida Health. Shares expertise in B2B and B2C marketing strategies and emotional connection in marketing.
Best podcasts with Kevin Knight
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Aug 13, 2024 • 45min
Ep. 13 - The Emotion of B2B Marketing
In this discussion, Kevin Knight, a seasoned marketing executive with experience at Google, Microsoft, and currently Vida Health, dives into the intersection of B2B and B2C marketing. He shares valuable lessons from his tech career, emphasizing the power of emotional storytelling. The conversation highlights how technology like AI can enhance rather than replace human creativity in marketing. Additionally, Kevin discusses the rising focus on chronic disease management in health marketing and the vital role of personalized approaches that resonate emotionally with audiences.
Apr 29, 2024 • 22min
How branding and marketing work together: Insights from Kevin Knight
Kevin Knight, a seasoned CMO and consultant known for his impactful work with Pinterest and Facebook, joins to share invaluable insights. He emphasizes the synergy between branding and marketing, debunks myths around B2C vs. B2B distinctions, and highlights the importance of storytelling for startups. Kevin also discusses the ever-evolving role of technology, advocating for the use of AI to boost productivity while keeping human creativity intact. His practical strategies aim to empower both new and established brands for sustainable growth.
