The Elusive Consumer
Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher
Apr 26, 2024
Danielle Blugrind, a skilled market researcher at Roku, shares insights into the dynamic world of consumer behavior. She highlights the fascinating intersection of qualitative and quantitative data, revealing how they shape products and branding. Topics include the evolution of Roku from hardware to a major streaming player, the challenges of gathering data during the pandemic, and the transformative impact of AI in market research. Danielle also discusses the shift to online shopping and the future of smart living, emphasizing the importance of consumer-centric design.
42:00
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The integration of qualitative and quantitative data in market research enables a deeper understanding of consumer behavior, essential for product development.
- Direct engagement with consumers through personal narratives uncovers unique insights that drive actionable strategies beyond traditional statistical analysis.
Deep dives
Journey into Consumer Insights
The speaker's journey into consumer insights began in graduate school, where a part-time job exposed her to the field. Her fascination grew from the combination of psychology and quantitative analysis, realizing that numbers could tell significant stories about consumer behavior. This blend of analytics and human understanding captured her interest, leading her to pursue a career in market research immediately after graduation. The foundational experiences she had during her studies solidified her passion for utilizing data to influence business strategies and product development.
