Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher

Danielle Blugrind, a skilled market researcher at Roku, shares insights into the dynamic world of consumer behavior. She highlights the fascinating intersection of qualitative and quantitative data, revealing how they shape products and branding. Topics include the evolution of Roku from hardware to a major streaming player, the challenges of gathering data during the pandemic, and the transformative impact of AI in market research. Danielle also discusses the shift to online shopping and the future of smart living, emphasizing the importance of consumer-centric design.