The Elusive Consumer
The Elusive Consumer
On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds. Produced by Merchants MediaFor booking inquires, email booking@merchantsmedia.com
Episodes
Mentioned books
Sep 5, 2023 • 54min
Ep. 5 - Cole Atkinson, Shopify - E-Commerce's New Frontier
Today, Ellie is speaking with Cole Atkinson, Senior Product Manager at Shopify. Join us as Cole delves into the fascinating world of consumer behavior, sharing insights on understanding diverse customer perspectives, translating these insights into effective marketing strategies, and glimpsing into the future of e-commerce with AI and augmented reality.
Aug 23, 2023 • 44min
Ep. 4 - Meghan Reynolds, Oura Ring - Insights and Authenticity in Wearable Technology
Today, Ellie is speaking with Meghan Reynolds, Vice President of Marketing at Oura, a leader in wearable technology. Join us as Meghan shares her insights on data-driven strategies, the impact of wearable technology on the health and wellness industry, and the importance of authenticity in marketing. Let’s get things started on the elusive consumer.
May 5, 2023 • 1h
Ep. 3 - Roland Cloutier, The Business Protection Group - The Importance of Security and Privacy For Consumers
Today Ellie is talking with Roland Cloutier, Principal at The Business Protection Group. Join us as Roland discusses his previous experience as Global Chief Security Officer at TikTok & ByteDance, the importance of protecting consumer data, accountable AI practices, and his current role at the Business Protection Group where he helps businesses protect themselves with transparency and compliance.
May 5, 2023 • 59min
Ep. 1 - Nick Stagge, The Grounded Company - Building Brands and Taking Risks
Nick Stagge, the visionary founder and CEO of The Grounded Company, shares his journey from losing a job to launching a successful branding agency. He emphasizes the importance of taking risks and adapting in the digital landscape. Nick dives into effective content marketing strategies, the role of data in enhancing customer experiences, and the need for creativity in advertising. He also candidly discusses his mental health journey and introduces 'We Are Mind,' aiming to make mental health services more accessible while fostering community support.
May 5, 2023 • 45min
Ep. 2 - Michelle Parsons, Hinge - Creating Meaningful Relationships Through Data Insights
Ellie is joined today by Michelle Parsons, an experienced product leader who has worked at well-known companies such as Netflix, Spotify, KAYAK, and most recently, Hinge. Michelle discusses her career path and her recent work at Hinge where she oversaw the development of new features and led a redesign of Hinge's dating app based on extensive user research.
