The Elusive Consumer
On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds. Produced by Merchants MediaFor booking inquires, email booking@merchantsmedia.com
Latest episodes
May 5, 2023 • 45min
Ep. 2 - Michelle Parsons, Hinge - Creating Meaningful Relationships Through Data Insights
Ellie is joined today by Michelle Parsons, an experienced product leader who has worked at well-known companies such as Netflix, Spotify, KAYAK, and most recently, Hinge. Michelle discusses her career path and her recent work at Hinge where she oversaw the development of new features and led a redesign of Hinge's dating app based on extensive user research.
May 5, 2023 • 59min
Ep. 1 - Nick Stagge, The Grounded Company - Building Brands and Taking Risks
Nick Stagge, the visionary founder and CEO of The Grounded Company, shares his journey from losing a job to launching a successful branding agency. He emphasizes the importance of taking risks and adapting in the digital landscape. Nick dives into effective content marketing strategies, the role of data in enhancing customer experiences, and the need for creativity in advertising. He also candidly discusses his mental health journey and introduces 'We Are Mind,' aiming to make mental health services more accessible while fostering community support.
