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The Social Selling Podcast

Latest episodes

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Jul 2, 2024 • 13min

S3 E22 - How To Send EPIC LinkedIn Voice Messages That Create Trust | Daniel's Digest

In this episode, host Daniel Disney gives you his best tips on how to use LinkedIn voice messages to stand out, connect with prospects, and build trust that leads to Closed Won.===============================================================================Best Moments:(01:10) LinkedIn voice notes are an untapped opportunity — 94% of people aren't consistently using them yet(04:52) Have a loose structure for voice notes, not a rigid script, to remain conversational(06:49) Pay attention to your tone, posture, and expressiveness to engage your target(08:34) Personalize that opening beyond their name, and close with a CLEAR call-to-action(10:24) Voice notes are an efficient way to batch record if you prepare messaging points(12:27) You can practice sending a voice message by sending one to me, Daniel Disney, on LinkedIn!
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Jun 27, 2024 • 12min

S3 E21 - How To Turn A LinkedIn Profile View Into A GOLDMINE | Daniel's Digest

In this episode, host Daniel Disney shares a story about how he turned a simple LinkedIn profile view into a big sales opportunity. He explains why you should regularly check your LinkedIn profile views and proactively reach out to prospects who have viewed your profile.=================================================================Best Moments:(01:12) How messaging someone who viewed Daniel's LinkedIn profile led to a major deal(05:06) The LinkedIn profile view gold mine: There are many missed sales opportunities from people viewing your profile that you don't proactively act on(05:20) Benefits of checking profile views(07:14) Only message those who match your ideal customer profile (ICP)(08:31) Checking profile views consistently and sending friendly exploratory messages is key(08:50) Having an optimized LinkedIn profile that sells you and your offering is important(10:06) Put regular profile view check-in times in your calendar (e.g. morning, lunch, evening)(11:06) Your profile views are a goldmine of opportunities that many miss out on by not checking regularly
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Jun 20, 2024 • 13min

S3 E20 - The NEW LinkedIn Sales Nav Features You NEED | Daniel's Digest

In this episode of the Social Selling Podcast, host Daniel Disney dives into the latest features of LinkedIn Sales Navigator. He highlights three new capabilities - Relationship Maps, Personas, and Account IQ - that can help salespeople be more effective.=================================================================Best Moments:(01:39) Relationship Maps — A visual representation of key decision makers and influencers within an account and who you're connected to within that web(04:32) Personas — Create profiles of your ideal customers. Sales Navigator will then automatically surface matching prospects to accelerate your selling(07:30) Account IQ — Insights on accounts to uncover challenges, opportunities, trends, etc. Gives you conversation starters and direction for your selling approach
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Jun 13, 2024 • 17min

S3 E19 - Lawsuits on LinkedIn and How To Avoid Them | Daniel's Digest

In this episode, host Daniel Disney discusses legal issues arising from statements made on social media, using recent controversies involving Prime energy drinks and the B2B company, RB2B, as examples.You'll hear about the importance of being accountable for what you say online and avoiding overly negative comments about competitors.=================================================================Best Moments:(04:31) Logan Paul is suing boxer Ryan Garcia for $100 million over allegedly false claims he made about Prime drinks containing plastics and being unsafe(08:00) The founder of RB2B made viral LinkedIn posts sharply criticizing their main competitor(11:11) Don't trash talk competitors publicly - it looks bad long-term even if there's a short-term gain(12:46) Social media gives you an audience AND accountability for your words about other businesses and professionals
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Jun 6, 2024 • 13min

S3 E18 - How I Grew to 1M LinkedIn Followers (And How You Can Grow Too) | Daniel's Digest

In this episode, the host Daniel Disney shares the 3 key secrets to growing your LinkedIn audience to 1 million followers and beyond. He draws from his own experience of growing his LinkedIn page to over 1 million followers and explains the core principles behind his success.=================================================================Best Moments:(02:26) Make sure the majority of your content provides some value to your target audience INDEPENDENT OF WHAT YOU SELL!(06:08) Show up consistently — Daniel went from posting 3-4 times a week to 6-7 posts per day as his audience grew(09:28) LinkedIn's algorithm and features change ALL THE TIME — be quick to capitalize on new changes and trends to ride waves of MOMENTUM
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May 30, 2024 • 12min

S3 E17 - Personal vs. Professional Content on LinkedIn — How Should You Balance Them? | Daniel's Digest

In this episode of the Social Selling Podcast, host Daniel Disney tackles the debate around sharing personal versus professional content on LinkedIn. He outlines the pros and cons of both types of content, and shares his perspective on finding the right balance to drive engagement and results.=================================================================Best Moments:(02:35) Pros and cons of personal and professional content on LinkedIn(05:13) Balancing personal and professional content for YOUR success(08:18) Balancing personal and professional content on LinkedIn company pages(10:13) Finding the right balance of personal and professional content on LinkedIn
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May 23, 2024 • 14min

S3 E16 - 5 Ways to Send LinkedIn DMs That Get REPLIES l Daniel's Digest

In this episode of the Social Selling Podcast, host Daniel Disney shares his top 5 tips for sending better LinkedIn direct messages (DMs). He provides practical advice on how to craft personalized, compelling messages that get responses from prospects and customers.Best Moments: (02:24) The importance of hyper-personalization in LinkedIn messages. Using specific details about the recipient's company, content they've shared, etc. to show you care about them, not just making a sale(05:11) Sharing real ROI examples and results you've achieved for similar companies. This shows the tangible value you can provide(07:22) Trying out audio and video messages to add extra engagement and personality. People react well when they can see and hear your human side(11:02) Messaging outside of regular business hours like early mornings, evenings, and weekends. Decision makers are often more responsive at these times when not bogged down in back-to-back meetings
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May 16, 2024 • 13min

S3 E15 - Should LinkedIn Pay CREATORS? l Daniel's Digest

In this episode of the Social Selling Podcast, host Daniel Disney explores the controversial question of whether LinkedIn should pay content creators on its platform. He discusses the pros and cons of LinkedIn monetizing creators, drawing comparisons to how other platforms like YouTube and TikTok compensate top creators.Best Moments:(04:18) Fear that paying creators could encourage more low-quality, algorithmic-gaming content(05:55) Paying creators would attract more talent and incentivize better content(09:17) Both LinkedIn and creators would benefit from a pay model(10:13) Importance of rewarding creators based on real engagement and value provided
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May 9, 2024 • 28min

S3 E14 - The UK's Most HATED Sales Trainer! Benjamin Dennehy I Social Calls

In this episode of the Social Selling Podcast, host Daniel Disney is joined again by sales expert Benjamin Dennehy, commonly known as "The UK's Most Hated Sales Trainer." They have an in-depth discussion about how artificial intelligence and automation are impacting sales roles, especially cold calling. They talk about the future of AI potentially replacing certain sales functions and how salespeople need to focus on continuously developing their skills to stay competitive.Main Discussion Points:- How AI and automation will impact sales roles, especially cold calling- AI's potential to fully replace certain sales functions in the future- The need for salespeople to continuously develop their skills to stay competitive- Issues with how some sales teams focus too much on activity metrics rather than having quality conversations- The importance of finding and qualifying the right prospects instead of trying to sell to anyone- How the perception and professionalization of sales needs to evolve to attract top talentGuest Bios:Benjamin Dennehy - A sales trainer and LinkedIn expert. Known for his telephone prospecting programs. Founder of the Sales Matrix for sales training courses.
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May 2, 2024 • 24min

S3 E13 - Using HUMOR For SALES with Tom Boston I Social Calls

Tom Boston, an expert in using humor for social selling and personal branding, shares insights on creating relatable content on LinkedIn, overcoming objections about industry relevance, and building relationships through humor in sales. He emphasizes the importance of starting simple, persisting to improve over time, and focusing on providing value to viewers rather than slick production.

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