The Social Selling Podcast
S3 E27 - Who OWNS Your LinkedIn Profile? And How Does That Affect How You Operate It? | Daniel's Digest
Jul 23, 2024
Explore the heated debate around ownership of LinkedIn profiles. Should individuals or companies have control? Discover why companies should guide rather than dictate LinkedIn use. Learn how to optimize your profile for personal branding while aligning with company goals. The discussion highlights the importance of viewing LinkedIn as a valuable personal asset and the risks of missed opportunities when training is overlooked. Successful social sellers thrive under company support, not in isolation.
12:15
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Quick takeaways
- Individuals must maintain control over their LinkedIn profiles to reflect their personal brand while navigating company influences.
- Companies should guide and support employees in optimizing their LinkedIn presence for mutual benefit rather than imposing strict control.
Deep dives
Ownership of Your LinkedIn Profile
The question of who owns a LinkedIn profile is crucial in social selling, as it often sparks debate between individuals and companies. While technically, LinkedIn retains ownership of the profile, individuals have the personal right to control the content they share. Companies may attempt to influence how employees use their profiles, but it is essential for individuals to maintain the autonomy of their online identity. Ultimately, individuals must navigate this space carefully, ensuring that their profiles accurately reflect both personal brand and any professional association.
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