The Social Selling Podcast

In this episode of The Social Selling Podcast, host Daniel Disney explores the pitfalls of letting ego take over on LinkedIn. He explains how to recognize when your success on the platform is inflating your ego, why staying humble is essential for long-term results, and how to convert LinkedIn engagement into genuine business wins.Best Moments:(01:18) Ego as a huge challenge in social selling on LinkedIn(02:43) The psychological effects of social media engagement(04:12) The importance of always looking ahead and setting new goals(05:11) Differentiating between LinkedIn success and real-world success(07:23) The need for constant adaptation and evolution in content creation(08:29) Converting LinkedIn engagement into tangible business results(10:04) The value of approaching LinkedIn with humility and a desire to help others

In this episode of The Social Selling Podcast, host Daniel Disney dives into the power of commenting on LinkedIn and how it can lead to remarkable social selling outcomes. He explains why comments matter, how they boost personal branding, and how consistent engagement can open up valuable sales opportunities.Best Moments:(01:05) The evolving value of commenting on LinkedIn(03:16) The three elements visible when commenting: profile picture, name/headline, and comment(05:15) How commenting helps build personal brand and visibility(06:01) Using commenting as a way to find your voice on LinkedIn(07:25) Commenting as a tool to create sales opportunities(08:35) The importance of continuing to comment after initial contact and closing sales(09:28) Recommendations for scheduling commenting as a daily activity(10:20) Call to action for listeners to start commenting on LinkedIn

In this episode of The Social Selling Podcast, host Daniel Disney explores the evolving value of LinkedIn ads and whether they’re a worthy investment in 2025. He discusses how the platform has improved over the years, introduces the concept of thought leadership ads, and provides tips for effectively using sponsored content to reach your audience.Best Moments:(01:00) Are LinkedIn ads worth it in 2025?(01:35) Historical perspective on LinkedIn ads from five years ago(02:14) The current value of LinkedIn sponsored ads in 2025(03:20) Introduction of thought leadership ads and their impact(04:46) Where to start with LinkedIn ads and learning from experts(06:01) The importance of experimenting with sponsored ads(07:37) Focusing on creating engaging content for sponsored ads(08:39) The effectiveness of influencer partnerships in sponsored content(09:16) Final thoughts on the worth of LinkedIn sponsored ads

In this episode of The Social Selling Podcast, host Daniel Disney explores LinkedIn’s evolving shift from organic growth to a more pay-to-play model. He highlights the urgency for professionals and businesses to grow their networks and leverage organic reach before it diminishes, offering practical advice on transitioning into sponsored content and LinkedIn ads.Best Moments:(01:23) LinkedIn’s transition from organic growth to pay-to-play(02:20) Comparison with other social media platforms like Facebook(03:40) The business logic behind LinkedIn’s evolution(04:22) Decrease in organic reach and increase in sponsored content effectiveness(05:25) Introduction of thought leadership ads(06:28) The importance of growing your network now(07:13) Experimenting with and learning LinkedIn ads(08:02) The value of building a large audience before the transition completes(09:11) LinkedIn’s continued importance as a professional B2B network

In this episode of The Social Selling Podcast, host Daniel Disney reveals five strategies to help marketers get more out of LinkedIn in 2025. Daniel’s insights focus on boosting impressions, expanding reach, and ultimately converting leads into sales and revenue. From consistent content posting to brand advocacy and influencer collaborations, these practical tips will supercharge your LinkedIn marketing efforts.Best Moments:(02:14) Tip 1: Post more content consistently(05:37) Tip 2: Drive more internal use and advocacy(07:33) Tip 3: Share more content featuring people in the company(08:45) Tip 4: Engage as a brand on LinkedIn(10:00) Tip 5: Collaborate with industry influencers

In this episode of The Social Selling Podcast, host Daniel Disney shares exciting news about LinkedIn’s latest feature: the carousel slideshow banner for personal profiles! This new update allows users to showcase multiple images in their profile background, creating more opportunities to highlight products, services, and key information.Best Moments:(01:24) Introduction to LinkedIn’s new carousel slideshow banner(02:27) How to access and use the new banner feature(03:28) Step-by-step guide to creating and updating your slideshow banner(04:21) Using Canva to design banners for non-designers(05:35) How marketing teams can create uniform banners for employees(06:14) Content ideas for making the most of your carousel banner(07:11) Tips on promoting your new banner and driving profile traffic(08:07) Offer for listeners to get feedback on their LinkedIn banners

In this episode of The Social Selling Podcast, host Daniel Disney breaks down his top four social selling tools for 2025. From AI-driven transcription to LinkedIn scheduling and CRM insights, these tools are designed to enhance your social selling efforts and improve overall sales performance.Best Moments:(00:57) Introduction to the top four social selling tools for 2025(01:47) Otter.ai – AI-based transcription tool for recording and analyzing calls(05:14) Tapplio – LinkedIn scheduling and AI-powered content creation(06:46) Pipedrive CRM – Measuring social selling effectiveness(08:17) AuthoredUp – Content creation and LinkedIn post formatting tool

In this episode of The Social Selling Podcast, host Daniel Disney uncovers the untapped potential of LinkedIn video messages. He provides a step-by-step guide on how to use this powerful tool to stand out, engage prospects, and build stronger connections in a world dominated by text-based communication.Best Moments:(01:01) Introduction to the underutilized power of LinkedIn video messages(02:33) Addressing the confidence barrier in recording video messages(03:50) Tips on professional appearance and attire for video messages(04:59) Importance of background and lighting in video messages(06:09) Soft skills for recording effective video messages (eye contact, body language)(07:16) Crafting personalized and valuable message content(08:39) Follow-up strategies if video messages don't receive a response(09:26) The potential impact of video messages in 2025 and beyond

In this episode of The Social Selling Podcast, host Daniel Disney shares three key priorities for achieving LinkedIn success in 2025. He emphasizes taking advantage of LinkedIn’s organic growth opportunities before the platform shifts further toward pay-to-play.Best Moments:(01:20) Priority 1: Growing your network(04:43) Priority 2: Becoming visible by posting content(06:56) Priority 3: Commenting on posts(09:39) Breaking down the three activities into a 15-minute daily routine(10:58) Final tip: Scheduling LinkedIn activities in your calendar

In this episode of The Social Selling Podcast, host Daniel Disney tackles a common LinkedIn question: how often should you post? Daniel shares actionable advice for individual profiles and company pages, focusing on the balance between consistency and quality in content creation.Best Moments:(01:10) The importance of posting frequency on LinkedIn(02:03) Recommendations for individual profile posting frequency(03:46) Increasing posting frequency as confidence grows(04:14) The optimal posting frequency for individual profiles(07:17) Posting recommendations for company pages(08:25) Increasing content volume as company page followers grow(09:37) Examples of content ideas for company pages(12:08) Mention of Daniel Disney's book with 500 LinkedIn content ideas