In this episode of The Social Selling Podcast, host Daniel Disney discusses the future of social selling, based on his extensive experience in the field since its early days. He shares insights, predictions, and actionable recommendations for staying ahead as social selling continues to evolve.Best Moments:(00:58) Introduction to the topic of the future of social selling(01:14) Brief history of social selling and Daniel's early involvement(03:46) The impact of AI on social selling(05:59) The growing importance of video content in social selling(09:16) The trend towards 24/7 activeness on LinkedIn(10:39) The increasing value of personal branding and B2B influencer marketing

In this episode of The Social Selling Podcast, host Daniel Disney dives into the ongoing debate between cold calling and social selling in the sales industry. Drawing from his personal experience and a case study comparing cold calling and LinkedIn InMails, Daniel offers valuable insights on the effectiveness of both approaches.Best Moments:(00:55) Introduction to the "biggest fight in sales": cold calling vs. social selling(01:15) Daniel's background in traditional selling and transition to social selling(02:26) Initial resistance to social selling from traditional salespeople(03:06) A study comparing 100 cold calls to 100 LinkedIn InMails(05:04) Importance of proper social selling techniques vs. spammy InMails(07:23) The value of using multiple sales approaches, including both cold calling and social selling(08:08) The irony of former social selling critics now relying on LinkedIn for business(09:28) Effectiveness of various sales methods when done correctly

In this episode of The Social Selling Podcast, host Daniel Disney discusses the growing concern of AI taking over LinkedIn. He explores the potential challenges and implications of increased AI-generated content and engagement on the platform.Best Moments:(01:37) Problem 1: Increasing AI-generated content on LinkedIn(02:05) Problem 2: AI-generated comments and engagement(02:58) The difficulty for LinkedIn to police AI-generated content(04:18) Potential solutions: Declaring AI-generated content and platform monitoring(05:54) Challenges with AI-generated comments and LinkedIn's AI message prompts(07:03) The need for transparency in AI-generated content and engagement(07:43) Proper use of AI tools for content creation(09:10) The importance of maintaining authenticity and personal brands(10:29) Call for ongoing discussion about AI's role on LinkedIn

In this episode of The Social Selling Podcast, host Daniel Disney shares three effective strategies to boost engagement on LinkedIn. He also discusses general factors that influence engagement and provides additional tips for long-term success on the platform.Best Moments:(01:04) Introduction to the topic of boosting LinkedIn engagement(01:39) Explanation of how the LinkedIn algorithm affects engagement(01:53) Discussion on the importance of dwell time for content visibility(02:30) The impact of audience size on engagement potential(04:42) First tip: Comment on other people's posts before, during, and after sharing content(06:06) Second tip: Reply to comments within your post quickly to keep the conversation going(08:33) Third tip: Find and connect with the most active LinkedIn users (for Sales Navigator users)(10:24) Additional factors for boosting engagement: consistency and growing your network(10:41) Recommendations for posting frequency and network growth

In this episode of The Social Selling Podcast, host Daniel Disney interviews Vin Matano, a successful B2B influencer who recently launched his own business. They discuss the journey of becoming a B2B influencer, building a personal brand, and the future of B2B influencer marketing.=====================================================Best Moments:(00:58) Vin's journey from sales to influencer to entrepreneur(03:27) The power of building in public and accountability(05:53) Lessons learned in building a community on LinkedIn(10:06) The rise of B2B influencer marketing(16:11) How to become a B2B influencer(21:26) Tips for starting to build a personal brand on LinkedIn=====================================================Guest Bio: Vin Matano is a successful B2B influencer who has transitioned from a sales career to launching his own business. He has built a strong personal brand by sharing content about his professional journey, particularly in sales and tech sales. Vin is now focusing on B2B influencer marketing and building his business in public, sharing his experiences and insights along the way.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode of The Social Selling Podcast, host Daniel Disney explores the rising trend of B2B influencer marketing on LinkedIn. He discusses the potential benefits for companies and provides insights on how to effectively implement an influencer marketing strategy.=====================================================Best Moments:(01:00) Introduction to the topic of hiring LinkedIn influencers for product promotion(02:35) Identifying the right influencers to work with(04:50) The importance of finding influencers with relevant experience and audience(06:45) Collaborating with influencers on content creation(08:20) Measuring and tracking the success of influencer campaigns(09:34) Researching and finding potential influencers in your industry(10:40) The long-term approach to influencer partnerships(11:48) The current state of B2B influencer marketing and its future potential

In this episode of The Social Selling Podcast, host Daniel Disney welcomes John Maguire to discuss the evolution of sales, LinkedIn strategies, and the importance of video content in social selling.=====================================================Best Moments:(03:01) John's journey in sales and the evolution of the industry(06:26) The importance of personal branding on LinkedIn(08:24) Balancing professional and personal content on LinkedIn(12:03) Leadership strategies for supporting sales teams(15:52) John's experience with creating video content for LinkedIn(20:59) Tips for building confidence in video creation(24:11) The power of social selling through personal content(25:29) Exploring equipment options for team video content=====================================================Guest Bio:John Maguire is a seasoned sales leader with extensive experience in the IT sector. He currently serves as a sales executive at SugarCRM, where he leads the EMEA team. John is passionate about embracing new technologies and strategies in sales, including social selling and video content creation. He advocates for a balanced approach to work and life, encouraging his team to prioritize well-being alongside professional growth.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode of The Social Selling Podcast, host Daniel Disney shares insights on how to make serious money as a LinkedIn influencer. He draws from his 8 years of experience in influencer marketing on LinkedIn to provide valuable advice for those looking to monetize their LinkedIn presence.=====================================================Key Discussion Points:(01:04) Introduction to making money as a LinkedIn influencer.(02:28) Determining if your audience is valuable.(03:28) The importance of promoting products you believe in or have experience with.(05:48) The significance of audience engagement.(07:02) How to approach companies for influencer partnerships.(09:06) Pricing strategies for influencer content.(11:37) Tracking and measuring results from influencer marketing.(13:06) Leveraging your influence within your own company.

In this episode of The Social Selling Podcast, host Daniel Disney interviews Lauren Langstaff-Roberts about leveraging LinkedIn for recruitment and personal branding. They discuss strategies for building a personal brand, the importance of LinkedIn profiles for job seekers, and how companies can use social media to attract talent.=====================================================Key Discussion Points:(05:02) Lauren's journey of building her personal brand on LinkedIn.(07:58) The importance of personal branding for job seekers.(14:49) How companies use LinkedIn to evaluate candidates.(19:05) The competitive job market and standing out as a candidate.(22:36) Wiser's approach to building a company brand on LinkedIn.(25:49) Tips for getting started with personal branding.=====================================================Guest Bio:Lauren Langstaff-Roberts is a recruitment professional with extensive experience in leveraging LinkedIn for talent acquisition. She works at Wiser Elite, a company known for its strong brand presence and community-building initiatives in the sales industry. Lauren has successfully built her personal brand on LinkedIn, combining her background in acting with her recruitment expertise to create engaging content and build meaningful connections in the professional world.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode of The Social Selling Podcast, host Daniel Disney discusses the differences between influencers and thought leaders on LinkedIn, breaking down the journey of personal branding into three distinct levels.=====================================================Key Discussion Points:(01:06) Introduction to the debate between influencers and thought leaders.(01:35) Historical context of thought leaders and influencers on LinkedIn.(03:24) Three levels of personal branding on LinkedIn.(04:05) Definition and characteristics of an influencer (Level 2).(05:15) Explanation of thought leadership (Level 3) and its requirements.(07:52) Breakdown of the three stages: personal brand, influencer, and thought leader.(08:39) Importance of having a roadmap for personal branding growth.(09:44) Daniel's personal journey through the three stages.(10:33) Emphasis on long-term strategy and continuous growth.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.