In this episode of The Social Selling Podcast, host Daniel Disney discusses the upcoming trends for LinkedIn in 2025, focusing on the resurgence of video content on the platform. He explores LinkedIn's renewed emphasis on video, including the introduction of a new video tab on the mobile app and the shift towards short-form, portrait-style videos similar to TikTok. Daniel provides insights on how salespeople and businesses can leverage these developments to enhance their LinkedIn presence.

Best Moments:

(00:58) Introduction to the topic of LinkedIn trends for 2025

(01:13) The first wave of video content on LinkedIn 5-6 years ago

(01:55) Introduction of the new video tab on LinkedIn's mobile app

(02:34) Emphasis on portrait-style videos similar to TikTok

(03:57) LinkedIn's focus on short-form video content

(04:34) Insider information on LinkedIn's plans for video in 2025

(05:45) The opportunity for salespeople and businesses to leverage video content

(06:33) Encouragement for those hesitant to create video content

(08:04) Tips for preparing and practicing video content creation

(09:33) The importance of consistency in video content

(10:31) Recap of the potential for video content on LinkedIn in 2025