In this engaging second part of a two-part series on The Social Selling Podcast, host Daniel Disney, continues exploring the evolving landscape of LinkedIn and its implications for social selling in 2025. Building on the foundational trends discussed in the first episode, Daniel focuses on four specific developments that sales professionals should leverage for success.

Key Highlights:

(01:38) Rise of Influencer Marketing on LinkedIn: Insight into how influencer marketing is expected to grow on LinkedIn, and strategies for either becoming an influencer or leveraging existing influencers in the industry.

(04:41) Value of Commenting: The increasing importance of commenting on posts as a critical engagement tool and its impact on visibility and network growth.

(05:59) Elevated Standards for Direct Messages: How the quality of direct messaging on LinkedIn needs to evolve to cut through the noise, focusing on personalization and value-driven communication.

(07:49) Reduced Organic Reach: A strategic discussion on the anticipated decrease in free organic reach on LinkedIn, urging a shift towards more paid and targeted strategies to maintain visibility and network growth.