In this episode of The Social Selling Podcast, host Daniel Disney explores LinkedIn’s evolving shift from organic growth to a more pay-to-play model. He highlights the urgency for professionals and businesses to grow their networks and leverage organic reach before it diminishes, offering practical advice on transitioning into sponsored content and LinkedIn ads.

Best Moments:
(01:23) LinkedIn’s transition from organic growth to pay-to-play
(02:20) Comparison with other social media platforms like Facebook
(03:40) The business logic behind LinkedIn’s evolution
(04:22) Decrease in organic reach and increase in sponsored content effectiveness
(05:25) Introduction of thought leadership ads
(06:28) The importance of growing your network now
(07:13) Experimenting with and learning LinkedIn ads
(08:02) The value of building a large audience before the transition completes
(09:11) LinkedIn’s continued importance as a professional B2B network

S3 E71 - Is LinkedIn Becoming Pay to Play?