In this episode, host Daniel Disney discusses a controversial topic — who owns your LinkedIn profile. Is it you as an individual, your company, or LinkedIn itself?
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Best Moments:
(01:31) Companies sometimes ask or tell employees what to do on LinkedIn — do they have the right?
(04:50) Daniel's advice: Companies shouldn't dictate but guide, support, and coach employees on using LinkedIn beneficially
(05:17) Some leaders worry about training employees who might then leave, but not training risks missed opportunities
(06:03) Technically, LinkedIn owns the platform and your profile data
(07:16) As an individual, you should have control over your profile, not your company
(08:10) But it's in your interest to optimize your profile per company guidance for mutual benefit
(09:22) Using LinkedIn productively helps you build your brand and potentially opens future doors
(10:01) You should be open-minded to your company's guidance on getting the most out of LinkedIn
(10:21) Successful social sellers find success under their company's umbrella, not by going solo
