S3 E29 - The HIGHEST Converting LinkedIn Post Type Ever! 🤯 | Daniel's Digest
Jul 30, 2024
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Daniel Disney, a social selling expert specializing in LinkedIn strategies, shares game-changing insights on crafting high-converting posts. He emphasizes the power of job announcements for immediate engagement while advocating for articles and newsletters as sustainable content strategies. Listeners learn best practices for creating impactful messages and structuring content for better conversions. With tips on engaging titles and value-driven content, Disney offers a treasure trove of techniques to elevate your LinkedIn presence.
LinkedIn job announcements leverage platform templates and engaging introductions to maximize visibility and enhance lead generation effectively.
Articles and newsletters on LinkedIn serve as high-return content formats, enabling comprehensive value delivery and establishing the author as a thought leader.
Deep dives
Maximizing Job Announcements
Job announcements on LinkedIn serve as a highly effective strategy for generating engagement and leads. Utilizing LinkedIn's job announcement template can drive significant visibility due to the platform's algorithm favoring these posts. Crafting an engaging introduction that outlines the problems solved and the target audience can enhance effectiveness. Additionally, directly reaching out to those who engage with the post can further convert interest into sales opportunities.
The Power of Articles and Newsletters
Articles and newsletters on LinkedIn are recognized as the most scalable and high-return content formats available. These allow for an extensive call to action, enabling comprehensive value delivery while also promoting services effectively. A well-structured article can share actionable insights—such as sales trends—while concluding with a strong call to action to engage the audience further. This approach not only informs but positions the author as a thought leader, opening doors for potential business opportunities.
Effective Content Strategies
Creating compelling LinkedIn content requires a balance of value and strategic promotion within posts. Guidance for crafting articles includes focusing on strong, attention-grabbing titles and delivering valuable information throughout. The call to action should emphasize the benefits provided to the audience, making it clear how the offered services can solve their problems. This customer-centric approach in all content forms can significantly enhance engagement and conversion rates.
In this episode of "The Social Selling Podcast," host Daniel Disney dives into the magic of LinkedIn posts that convert the most sales leads and revenue. He shares insights, tips, and techniques that are sure to elevate your social selling game on LinkedIn.
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Best Moments:
(00:29) Understanding the power of a LinkedIn job announcement
(02:03) Leveraging LinkedIn’s native templates for job announcements
(02:21) Three big tips for crafting engaging job announcements
(03:18) Step 2: Messaging your likers and commenters
(03:50) Automating your out-of-office responses on LinkedIn
(05:37) The limitations of scaling job announcements
(05:48) The highest ROI content type: Articles and Newsletters
(06:34) Why articles and newsletters convert so well
(08:05) Example of a high-converting article format
(09:07) Best practices for writing articles and newsletters
(09:45) Consistent results from various LinkedIn content types
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