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The Social Selling Podcast

S3 E28 - From ZERO to HERO in Social Selling with LinkedIn Pioneer, Morgan J Ingram

Jul 25, 2024
Morgan J Ingram, a sales legend and expert in social selling and LinkedIn, shares his transformative journey from a hesitant content creator to an inspiring influencer. He discusses the importance of companies supporting salespeople in creating content and how overcoming video fears can elevate sales performance. Morgan dives into the evolving landscape of B2B influencer marketing, emphasizing authenticity and long-term partnerships. The conversation highlights the need for collaboration between sales and marketing, reinforcing the value of humility and continuous learning in achieving success.
43:02

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Morgan J Ingram emphasizes the importance of storytelling in social selling, highlighting how engaging narratives can boost audience interaction.
  • Ingram advocates for companies to provide resources that help sales professionals focus on curation rather than mere content creation for enhanced engagement.

Deep dives

The Journey of Social Selling

The conversation emphasizes the importance of storytelling in social selling, highlighting how engaging narratives can compel audience interaction. The guest, Morgan J Ingram, discusses his journey from being a novice in sales to becoming a recognized B2B sales influencer. He references early motivators such as articles and events that encouraged him to share his experiences and insights online. This journey illustrates the broader theme of recognizing and seizing opportunities in the evolving landscape of sales and social engagement.

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