S3 E28 - From ZERO to HERO in Social Selling with LinkedIn Pioneer, Morgan J Ingram

Jul 25, 2024

Morgan J Ingram, a sales legend and expert in social selling and LinkedIn, shares his transformative journey from a hesitant content creator to an inspiring influencer. He discusses the importance of companies supporting salespeople in creating content and how overcoming video fears can elevate sales performance. Morgan dives into the evolving landscape of B2B influencer marketing, emphasizing authenticity and long-term partnerships. The conversation highlights the need for collaboration between sales and marketing, reinforcing the value of humility and continuous learning in achieving success.

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Intro

00:00 • 2min

The Genesis of a Sales Development Representative's Online Journey

01:42 • 2min

Overcoming Video Content Fears in Sales

04:08 • 12min

Navigating the New Age of Sales and Marketing Collaboration

15:40 • 4min

Navigating B2B Influencer Marketing

19:12 • 17min

The Art of Niche Personal Branding

35:45 • 7min

In this episode, host Daniel Disney sits down with Morgan J Ingram, a true legend in the sales space and an absolute expert in social selling and LinkedIn.

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Best Moments:

(01:53) Morgan shares how he got started creating content on YouTube after being inspired by Ralph Barsi and Gary Vaynerchuk

(06:53) Advice for salespeople who might not feel comfortable recording videos or creating content

(08:56) The importance of companies providing resources and space for their salespeople to create content

(11:48) Morgan's thoughts on the booming B2B influencer marketing space and the different stages of influencers

(19:25) The need for education and transparency in influencer marketing to ensure success

(23:23) The evolution of influencer marketing from single posts to long-term partnerships and subject matter experts

(29:25) Morgan's perspective on influencer marketplaces and the potential risks and opportunities they present

(35:45) Daniel and Morgan discuss their journey as early adopters of social selling content and the importance of longevity and authenticity

(39:24) Staying humble and grounded despite the success and attention that comes with creating content

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Guest Bio:

Morgan J Ingram is a true sales legend, genuine sales navigator expert, and B2B sales influencer. With a long-standing career in sales and social selling, Morgan has trained thousands of sales professionals worldwide. He is at the forefront of the B2B influencer marketing space, working with leading brands to create effective influencer campaigns.

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Mastering Guided Selling:

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I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.