S3 E28 - From ZERO to HERO in Social Selling with LinkedIn Pioneer, Morgan J Ingram
Jul 25, 2024
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Morgan J Ingram, a sales legend and expert in social selling and LinkedIn, shares his transformative journey from a hesitant content creator to an inspiring influencer. He discusses the importance of companies supporting salespeople in creating content and how overcoming video fears can elevate sales performance. Morgan dives into the evolving landscape of B2B influencer marketing, emphasizing authenticity and long-term partnerships. The conversation highlights the need for collaboration between sales and marketing, reinforcing the value of humility and continuous learning in achieving success.
Morgan J Ingram emphasizes the importance of storytelling in social selling, highlighting how engaging narratives can boost audience interaction.
Ingram advocates for companies to provide resources that help sales professionals focus on curation rather than mere content creation for enhanced engagement.
Deep dives
The Journey of Social Selling
The conversation emphasizes the importance of storytelling in social selling, highlighting how engaging narratives can compel audience interaction. The guest, Morgan J Ingram, discusses his journey from being a novice in sales to becoming a recognized B2B sales influencer. He references early motivators such as articles and events that encouraged him to share his experiences and insights online. This journey illustrates the broader theme of recognizing and seizing opportunities in the evolving landscape of sales and social engagement.
Overcoming Fear in Video Content Creation
Ingram addresses the common fear many sales professionals face when it comes to creating video content. He emphasizes that the fear is often rooted in concern about judgment and lack of engagement from viewers. To counteract this fear, he suggests reframing the perspective to focus on the potential positive impact a video could have on even a single person. This approach helps individuals to foster confidence and encourages them to share their experiences and personal journeys.
The Role of Companies in Content Creation
Ingram shares the nuanced view that while not all sales representatives should create content, companies should facilitate the process by providing resources for curating material. He advocates that firms guide employees to extract insights from articles or podcasts and share their interpretations instead of simply regurgitating company updates. This method not only boosts individual engagement but also enhances team knowledge and presence on social platforms. Creating a culture of curation over creation can lead to meaningful contributions and personal development.
The Future of B2B Influencer Marketing
The discussion touches on the emergence of influencer marketing within B2B sectors, noting the distinction between superficial advertising tactics and genuine collaborations. Ingram suggests that real partnerships should involve subject matter experts who can deliver value through their insights rather than just promoting products. He stresses the necessity for education within influencer marketplaces to ensure creators understand contracts and brand voice. This approach aims to enhance the quality of influencer collaborations, fostering sustainable relationships that benefit both brands and creators.
In this episode, host Daniel Disney sits down with Morgan J Ingram, a true legend in the sales space and an absolute expert in social selling and LinkedIn.
Morgan J Ingram is a true sales legend, genuine sales navigator expert, and B2B sales influencer. With a long-standing career in sales and social selling, Morgan has trained thousands of sales professionals worldwide. He is at the forefront of the B2B influencer marketing space, working with leading brands to create effective influencer campaigns.
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