17min chapter

The Social Selling Podcast cover image

S3 E28 - From ZERO to HERO in Social Selling with LinkedIn Pioneer, Morgan J Ingram

The Social Selling Podcast

CHAPTER

Navigating B2B Influencer Marketing

This chapter explores the complexities of influencer marketing in the B2B space, highlighting the necessity of long-term partnerships and authentic communication. It differentiates B2B from B2C approaches, emphasizing deeper investment and mutual trust while categorizing influencers into affiliates, influencers, and SMEs. Additionally, the discussion addresses the evolving influencer marketplace and the significance of education and transparency to foster genuine collaborations and ensure successful outcomes.

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