In this episode, host Daniel Disney discusses what to do if your target customers are not active on LinkedIn.

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Best Moments:

(01:13) Addressing the common objection of "What if my customers aren't on LinkedIn?"

(02:20) If customers are truly not on LinkedIn, explore other channels

(02:50) Using the example of CFOs in the pharmaceutical industry

(04:20) Looking at the teams and other departments, even if the decision-maker is not active

(06:04) A story of using LinkedIn to reach a CTO through a salesperson's engagement

(08:13) Exploring other social networks or channels where customers may be more active

(09:24) Avoiding personal channels like Facebook/Instagram for prospecting

(10:08) Conducting a test to assess the activity levels of prospects and customers

(11:06) Adapting your content strategy based on who is more active on LinkedIn