In this episode, host Daniel Disney interviews Richard van der Blom, an expert in the social selling space and known for his algorithm reports on LinkedIn.

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Best Moments:

(02:04) Discussing the noisy LinkedIn training space and finding the best experts

(04:50) Understanding the LinkedIn algorithm and the importance of Richard's algorithm reports

(14:33) The trend of influencers getting challenged by business experts on bold statements

(18:48) The impact of content trends and the community's response to overused tactics

(24:05) The difference between LinkedIn training and social selling training

(27:35) Closing thoughts on building trust and credibility for effective social selling

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Guest Bio:

Richard van der Blom is a renowned expert in the social selling space, recognized for his extensive research and insights into the LinkedIn algorithm. He publishes annual algorithm reports that provide data-driven analysis and guidance for optimizing content and engagement on the platform. With a deep understanding of social selling strategies, Richard is highly respected in the industry for his valuable contributions and thought leadership.

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I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.