The Copywriter Club Podcast

The demand for emails is enormous. And there are probably more copywriters writing emails than any other product. But that doesn't mean those emails are great. Some are barely readable. Others go straight to the junk folder—where they belong. There's never been more need for better emails than today. So for the 395th episode of The Copywriter Club Podcast, we asked email strategist and copywriter Donnie Bryant to share what he knows about email. Donnie is the author of Subject Line Science, a short book that will help you get more emails opened. If you write emails for clients or your own business, you'll want to lick the play button below, or scroll down for a full transcript now.   Stuff to check out: Subject Line Science by Donnie Bryant Tricks of the Mind by Derren Brown SubjectLineScience.com The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Let’s talk about email. When copywriters reach out to us, they often ask what’s the best way to learn how to write emails and probably more importantly, land clients who need help with regular emails. And it kind of feels like there’s been a sea change around email over the past couple of years. Maybe it’s because email is a great way to connect one on one… or at least in a way that feels one to one. OR maybe it’s the shift in buying behavior that’s happened over the past decade. I’m not sure… but what I am sure about is that email isn’t going anywhere. It’s getting more important, not less. And it’s a great service to offer for clients who need ongoing help… that is the kind of clients you can work with long term. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I interviewed copywriter Donnie Bryant.  Donnie recently wrote a book about subject lines and what it takes to write them, so he was the perfect guest to invite on the show to talk about email, strategizing a campaign—which I asked him to walk through step by step, as well as what it takes to break into the financial copy niche. If you want to write emails as part of your business, you’ll want to listen to this episode until the end. Now before we get to the interview… you’ve heard me talk about the copywriter underground and what it includes. If you’ve been thinking about joining this amazing community, I want to give you two reasons to jump in now. The first is a limited time Client Emails Masterclass with copywriter Michal Eisik. Michal launched her business after completing the copywriter accelerator and think tank. What she’s built is amazing. We asked Michal if she would share her masterclass with The Underground. But because Michal actually sells this to her own email list, she asked us to limit access to just a couple of day in May.  Which means if you want to get the Client Emails Masterclass for free, you’ve got to jump into The Underground now. NOTE: Sorry, this bonus is gone. We also have a second bonus… it’s the strategic plan that copywriter Daniel Throssell used to make his client’s book a best seller in Australia. Daniel has only shared this plan one time… to subscribers who paid to recieve his newsletter. It’s not currently available anywhere. Even new subscribers to his newsletter don’t have access. But he offered to give this strategy—completely free of charge—to members of The Copywriter Undergound. And like the Client Emails Masterclass, this member exclusive is only available for one week during the month of May—and only for members of The Underground.  If you were to purchase these bonuses sepearately, you’d pay more than what you pay to join The Underground for a single month. Plus you get all the other training, coaching, and community stuff that comes along with your membership in The Underground. There’s never been a better time to visit thecopywriterclub.com/tcu to claim your free bonuses now. And with that, let’s go to our interview with Donnie.

Someone's got to be the best. And at least a few people believe that Daniel Throssell is Australia's best copywriter—even if only because Daniel told them he was : ). In the 394th episode of The Copywriter Club Podcast, Kira and Rob brought Daniel into the studio to talk about his email strategy, world building, and how he turned a children's book into Australia's best selling book. And Daniel got real when it comes to what a day in his life really looks like. This is the second time, Daniel has been on the podcast (the first episode is here). Click the play button below, or scroll down for a full transcript of today's appearance on the show. Stuff to check out: Storyworthy by Matthew Dicks Tough Titties by Laura Belgray A great book (Dark Matter) by Blake Crouch Master and Commander by Aubrey Maturin Stop Reading the News by Rolf Dobelli The Copywriter Club Facebook Group The Copywriter Underground Daniel's Website Full Transcript: Rob Marsh:  If you’re going to say you’re the best at something, eventually you’re going to have to back it up. The late Gary Halbert once sent out a newsletter titled “why I am the best copywriter alive”. Of course, any one can make a claim like that. But eventually you have to back it up… and at least when it comes to Gary, he had the clients, the sales, and the results to make a pretty strong claim on the title. Which brings me to the guy that many people call Australia’s best copywriter. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder Kira Hug and I interviewed copywriter Daniel Throssell, who has been called Australia’s best copywriter by many in the marketing world. But does he have the chops to back it up? Indeed he does. We covered a lot of ground in this interview—we went really deep on his approach to email, which in many ways he treats as if he’s writing a novel. He also shared a few of the details about his strategy for pushing several books to #1 on the best seller list, a strategy by the way that works for all kinds of products, not just books. And Daniel got real when he talked about what a typical day looks like for him. We think you’re going to like this one. But before we get to the interview… you’ve heard me talk about the copywriter underground and what it includes. If you’ve been thinking about joining this amazing community, I want to give you two reasons to jump in now. The first is a limited time Client Emails Masterclass with copywriter Michal Eisik. Michal launched her business after completing the copywriter accelerator and think tank. What she’s built is amazing. We asked Michal if she would share her masterclass with The Underground. But because Michal actually sells this to her own email list, she asked us to limit access to just a couple of day in May.  Which means if you want to get the Client Emails Masterclass for free, you’ve got to jump into The Underground now. We also have a second bonus… it’s the strategic plan that today’s guest Daniel Throssell used to make his client’s book a best seller in Australia. You’re going to hear a little bit about it in this episode, but Daniel only scratches the surface here. Because the only other time he’s shared his strategy was with his paying subscribers and he wants to make sure to honor them by not sharing it elsewhere. However, he has made one exception. He’s sharing it for a limited time with the paying subscribers of The Copywriter Underground for just a few days in the month of May. If you want to learn more about the strategy he teases on this episode, jump into the underground today so we can share the details of how to get your hands on the whole thing with you. There’s never been a better time to visit thecopywriterclub.com/tcu to claim your free bonuses now. And with that, let’s go to our interview with Daniel. Kira Hug: All right. Welcome, Daniel. I want to kick off with a question about the l...

What is the difference between showing up as a copywriter and showing up as a strategist? In the 393rd episode of The Copywriter Club Podcast, Kira and Rob talk with Eman Ismail about how she changed her title and the work she does to reflect a new and more satisfying role of "email strategist". Click the play button below, or scroll down for a full transcript. Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  When we coach the copywriters inside the copywriter think tank or in our group coaching groups—which by the way are open now and if you’re interested you can learn more at thecopywriterclub.com/coach—sorry didn’t really mean to take that tangent… but when we coach copywriters one idea that comes up a lot is the need to not just show up as a writer… an order taker… or as a vendor, but rather you need to be a problem solver. And often that means taking on the role of a strategist in addition to the work you do as a writer. But how do you do that? It’s one thing to say, I’m a strategist and quite another to actually do the work that strategy requires. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed email strategist—not copywriter—Eman Ismail. Eman share why she rejects the title of copywriter today and what it really means to show up as a strategist. This might not be the kind of thing a beginner can do, but if you’ve got some experience creating copy and serving your clients, you may be picking up the expertise you need to show up as a strategist for your clients. Be sure to stick around to hear how Eman does it.   Now before we get to the interview… you’ve heard me talk about The Copywriter Underground and what it includes. If you’ve been thinking about joining this amazing community, I want to give you two reasons to jump in now. The first is a limited time Client Emails Masterclass with copywriter Michal Eisik. Michal launched her business after completing the copywriter accelerator and think tank. What she’s built is amazing. We asked Michal if she would share her masterclass with The Underground. But because Michal actually sells this to her own email list, she asked us to limit access to just a couple of day in May.  Which means if you want to get the Client Emails Masterclass for free, you’ve got to jump into The Underground now. We also have a second bonus… it’s the strategic plan that copywriter Daniel Throssell used to make his client’s book a best seller in Australia. Daniel has only shared this plan one time… to subscribers who paid to recieve his newsletter. It’s not currently available anywhere. Even new subscribers to his newsletter don’t have access. But he offered to give this strategy—completely free of charge—to members of The Copywriter Undergound. And like the Client Emails Masterclass, this member exclusive is only available for one week during the month of May—and only for members of The Underground.  If you were to purchase these bonuses sepearately, you’d pay more than what you pay to join The Underground for a single month. Plus you get all the other training, coaching, and community stuff that comes along with your membership in The Underground. There’s never been a better time to visit thecopywriterclub.com/tcu to claim your free bonuses now. And with that, let’s go to our interview with Eman. Kira Hug: Let's start with recent moves you've made to level up in your business. Because when you were here last, we talked about your origin story in your business and how you were leveling up at the time. And what I love about you and just watching you and, and, um, hearing from you is you're like constantly leveling up in big ways. And so why don't you just describe maybe the most recent changes that have helped you get to that next level? Eman Ismail: You know,

When it comes down to it, the thing most copywriters want to build is a business that is high-margin (it makes money) and fun to run (it's enjoyable). But achieving that goal is harder it appears. So we invited Ian Stanley to join us for the 392nd episode of The Copywriter Club Podcast. We asked Ian about how he did it—created a business that is profitable and fun. We also asked him about sales coaching, breaking up his partnership, his approach to email and his new comedy special. To hear what Ian had to share, click the play button below, or scroll down for a full transcript. Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: How do you create a high-margin company that is fun to run? That’s pretty much the goal we all share… earn enough money for the lifestyle we want—however you define that—that’s the high margin part. And enjoy life doing whatever it is you do, from work to whatever you do in your personal time—that’s the fun to run part. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter, entrepreneur and comedian Ian Stanley. This is actually Ian’s second appearance on the podcast, so we caught up on how his business has changed in the past couple of years. And as we talked about that, we asked Ian about sales training, breaking up a partnership, commedy and buidling a company that makes money and is fun to run. One caution about this episode, Ian likes to swear. We’ve cut most of that out of the interview in order not to offend the censors at Apple who like to put an explicit label on anything rated higher than PG. But if we missed any, we apologize. That’s just who Ian is and how he shows up.   One other thing before we get to the interview… you’ve heard me talk about the copywriter underground and what it includes. If you’ve been thinking about joining this amazing community, let me give you two reasons to jump in now. During the month of May we have two incredible bonuses for members. The first is a limited time Client Emails Masterclass with Michal Eisik. Michal launched her business after completing the copywriter accelerator and think tank, and will be sharing this usually-paid masterclass with members of the underground… but only for one week in May. And we have a second bonus… it’s the strategic plan that copywriter Daniel Throssell used to make his client’s book a best seller in Australia. It works for non-book products too. Daniel has only shared this plan one time… to paid subscribers to his newsletter. It’s not currently available anywhere. But he offered to give it—completely free of charge—to members of The Copywriter Undergound. And like the Client Emails Masterclass, this member exclusive is only available for one week during the month of May in The Underground. If you’ve been thinking of joining, these are two very good reasons to jump in now—if you were to purchase either one of these bonuses sepearately, you’d pay more than what you pay to join The Underground for a single month. And I haven’t even mentioned all the other training, coaching, and community stuff that comes along with these two bonuses. Visit thecopywriterclub.com/tcu to claim your free bonuses now. And with that, let’s go to our interview with Ian. Kira Hug: All right, Ian, let's jump in, not with your story, because we know part of your story from our last interview, but let's just start with changes, at least one change you've made over the last four years. Maybe we talked to you four years ago, Rob, do you know? We'll say four years ago. Ian Stanley: Something like that. Kira Hug: Over four years ago. Rob Marsh: I mean, it was definitely, it was what? Episode 208. So it's closing in on four years anyways. Kira Hug: Yeah. Yeah. All right. So what is one big change you've made to your business since we last chatted?...

We've talked a lot about building your authority and finding clients on LinkedIn on this podcast. But I don't think we've ever spoken with anyone who built a six-figure copywriting business entirely on that platform—without a website or any other social media presence. On the 391st episode of The Copywriter Club Podcast, we spoke with Alefiya Khoraki who did exactly that. And if you're looking for clients on LinkedIn, you're definitely going to want to listen to this episode. Click the play button below, or scroll down for a full transcript. Stuff to check out: Sell Like Crazy by Sabri Suby The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: After recording almost 400 episodes of this podcast—the official number 400 will be released in about 9 weeks and that doesn’t include several unnumbered bonus episodes we’ve recorded—but with that many interviews under out belts, it gets pretty easy to identify trends and shifts in the copywriting world based on what copywriters tell us about how they find clients, the services they offer and the struggles they go through. And one of the trends we’ve heard about over and overa again in the past year or more is how effective LinkedIn is for finding clients. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter Alefiya Khoraki. She’s built a six figure business in less than a year, primarily by posting content on Linkedin and commenting on other content there. That’s pretty good for someone who got her start trying to raise $800 for a project while she was in school.  But before we get to that, if you’ve been wondering how to use AI in your copywriting or content writing business, I’ve got something for you. A couple months ago i shared the way I use AI tools like Claude and ChatGPT to write bullets, headlines and subheads with the participants of a copywriting summit. It’s a simple google document with the exact prompt I use to write hundreds of great headlines and bullets in seconds. Plus instructions on how to go back and forth with the AI model you’re using to get even better results. You can even add a short ten-ish minute video training where I show you how i use it. If you’re new to writing with A.I., this is a great way to get started. And if you’ve been using A.I. for awhile, this training may open your eyes to what’s possible with a megaprompt. The document is free. And you can get it at thecopywriterclub.com/aiwriter. And with that, let’s go to our interview with Alefiya. Kira Hug: Let's kick off with your story. How did you end up as a copywriter? Alefiya Khoraki: So it started in a very weird way. You probably hear this a lot from copywriters. Back in COVID, I started my bakery business because I was still in university and for the final year, we had a very special ceremony for which I needed to raise 800 USD. And I was like, OK, let's try something. So every day I was trying new things. Let's try selling cottage cheese one day. Let's try selling this. Let's try selling that. And then I ended up starting my own bakery because I was working. I was studying in the morning, so I had time for myself in the evenings. And then I started running Facebook ads for that. And I was like, oh wow, I really enjoy this part.  I didn't even know what copywriting is. I didn't even know what A-B testing is. Because for my bakery business, that was the first time I downloaded the Instagram app. So I was very far off from the whole online marketing world. And then a lady was introduced to our community and she hosted a workshop. And there, she introduced me to Boss Babe. Boss Babe is Natalie Ellis and Danielle Canty. And they were doing a summit with Tony Robbins, Young Guys EOC, and all that. And then at that time, to learn all these marketing skills for my bakery business.

Former dentist turned copywriter Kieran Drew shares insights on growing an online presence to earn six figures annually. Topics include social media strategies, client-finding tips, transitioning careers, achieving work-life balance, and creating engaging content.

Copywriter Kim Kiel shares how she built her business slowly and steadily, focusing on improvement over time and avoiding the hustle. Topics include setting boundaries with clients, managing project scopes, and strategic planning for business success. She also talks about marketing strategies, podcast development, and intentional growth strategies in copywriting.

What does it take to become a copywriter? How do you learn the skills you need? What are the best ways to "get in the game' so to speak? In the 388th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Eddie Shleyner about the process of becoming a copywriter—and how he made the jump from literature student to booked-out-copywriter and author of a book about copy. Click the play button below, or scroll down for a full transcript. Stuff to check out: The Adweek Copywriting Handbook by Joe Sugarman 4000 Weeks by Oliver Burkeman The Copywriter Club Facebook Group The Copywriter Underground Eddie's website Full Transcript: Most weeks on the podcast we take some time to dive into a different copywriter’s origin story. Why they became a copywriter. How they made the switch from whatever they were before to what they do now. It’s a process we all go through, and yet, we tend to skip over a lot of the details. We jump from one client to the next, or from this service to that product. We cover a lot of what and don’t go very deep into the how. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter and soon to be book author, Eddie Shleyner. Eddie shared the details of how he learned to write copy, the feedback he got along the way, and the books he found most helpful. And that’s just the beginning. We also talked about sabaticals, burnout and book writing. This is a good one, stay tuned.  But before we get to that, if you’ve been listening to this podcast for long, you’ve no doubt noticed a recurring theme… how do copywriters and content writers find clients TODAY. We recently updated our guide to finding clients… it now includes more than 21 different ideas for finding clients… things you can do today to attract a client—maybe even in the next 24 hours. Some of the other ideas will take a bit longer to bring in clients. But they all work. We’ve either used them ourselves, or know other successful copywriters who have used each one of these ideas. And we want to give you this report for free.  But don’t just download this document and let it die on your hard drive. If that’s your approach, don’t bother. This isn’t a one page pdf that’s easy to ignore. It’s a comprehensive… 36 page mini book… that includes the 4 mistakes you can’t afford to make when looking for clients—if you make them, clients will run away from you—the exact opposite of what you want. I already mentioned it includes more than 21 ways to find clients, as well as several templates or scripts you can use to reach out to clients, and finally it reveals the five things you need to do to improve your odds of landing a client. If you want a copy of this report, visit thecopywriterclub.com/findaclient — find a client is all one word and we’ll send you a copy for free. And with that, let’s go to our interview with Eddie. Kira Hug: All right, Eddie, we want to start with your story. How did you end up as a copywriter? Eddie Shleyner: Oh, well, I guess it was a pretty organic thing for me because I majored in English. I was an English major. I studied literature at U of I, and that's what I wanted to do, I think. I wanted to graduate and write novels and short story anthologies, and obviously that's It's really hard to do right out of college, so I had to get a day job. I got a job in sales, and I was selling software. I was selling computers. It was basically inside sales, but it was trying work for me. I didn't really enjoy it. I think I really wanted to write, and so after about a year in that role, my buddy came home. My roommate came home and he said that his work was looking for a copywriter. And I didn't know what a copywriter was. Actually, I had to look it up. I knew somebody was out there writing these ads, but I didn't know they were called copywriters.

Most copywriters and content writers don't give much thought to the client experience beyond getting the information you need to start a project and handing off the copy at as you wrap up. But that's a mistake. The client experience you create can be a huge differentiator for you and your business. Our guest for the 387th episode of The Copywriter Club Podcast is Jason Friedman. And what he shared about creating a unique experience for your clients is a total game changer—especially if you want to work with high-end clients. Click the play button below, or scroll down for a full transcript. Stuff to check out: Jason's Offer for Copywriters The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: When is the last time you thought about your client’s experience—that is, the experience of working with you from their perspective? What does it feel like to work with you? What are they excited about? Where do they get lost? What do they get and how does that feel? Most copywriters don’t give it a lot of thought to this beyond working out how to get the information you need to start the work and maybe what you deliver to your clients when you’re done writing. Although, if you just deliver a google doc, you probably haven’t thought about that at all. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed customer experience consultant Jason Friedman. We talked in depth about what it takes to make the customer experience special. And how it is one of the few things you can do to truly differentiate your business from the other two million copywriters out there in the world. I know this is a big promise, but this episode has several ideas that will practically guarantee clients work with you again and again.  But before we get to that, if you’ve been listening to this podcast for long, you’ve no doubt noticed a recurring theme… how do copywriters and content writers find clients TODAY. Shortly after we launched The Copywriter Club, we created a special report with a bunch of ideas for finding clients and shared it with the world. I recently took a week to rework and revise that report… it now includes more than 21 different ideas for finding clients… some of which you can use today and possibly attract a client in the next 24 hours. Some of the other ideas will take longer to bring in clients. But they all work. We’ve either used them ourselves, or know other successful copywriters who have used each one of these ideas. And we want to give you this report for free. This isn’t a one page pdf that will get lost in your downloads folder. It’s comprehensive… 36 idea filled pages… including the 4 mistakes you can’t afford to make when looking for clients—if you make them, clients will not work with you. It also includes more than 21 ways to find clients, several templates for reaching out to clients, and finally the five things you need to do to improve your odds of landing a client. If you want a copy of this report, visit thecopywriterclub.com/findaclient. And with that, let’s go to our interview with Jason. Kira Hug: All right, Jason, let's kick off with your story. Let's start with your time working with bands and touring with bands. Let's start there and then move towards today, because I really want to talk about your time working in the music industry. Jason Friedman: Absolutely. Well, yeah, so, you know, my background, I was a theater nerd, right? Like, so I went to school for theater. I started doing theater when I was like eight, nine years old at summer camp. And it was just, it was always backstage. So lighting, set design, things like that. And I remember I had just got the bug, like I wanted to be a rock and roll roadie for Rush specifically. And it was like, I remember I got introduced to them by a friend of mine and I was like that nerd.

Brand builder Amanda Goetz shares her secrets for realistic productivity, creating flywheels, and adding 1000 subscribers to her newsletter monthly. She discusses personal branding, social media strategy, career transitions, and building sustainable momentum in achieving goals.