The Copywriter Club Podcast

TCC Podcast #390: Growing an Online Presence with Kieran Drew

Apr 9, 2024
Former dentist turned copywriter Kieran Drew shares insights on growing an online presence to earn six figures annually. Topics include social media strategies, client-finding tips, transitioning careers, achieving work-life balance, and creating engaging content.
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ANECDOTE

Dentistry to Copywriting Leap

  • Kieran Drew quit dentistry after realizing the career wasn't fulfilling despite good pay.
  • The decision was terrifying but ultimately freeing, driven by a desire for creative fulfillment.
ADVICE

Set Realistic Success Timeline

  • Set realistic expectations for success; Kieran gave himself two years to see results.
  • Use fear as motivation to keep pushing through slow progress.
ANECDOTE

Building to Six-Figure Launch

  • Kieran’s first big launch earned $5K after 13 months of failing and refining.
  • He spent months building anticipation and used urgency and scarcity to boost sales to six figures.
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