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TCC Podcast #390: Growing an Online Presence with Kieran Drew

The Copywriter Club Podcast

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Strategic Approach to Social Media for Copywriters

The chapter emphasizes the need for copywriters to strategically approach social media by focusing on the reader's perspective, providing valuable content through advice and storytelling, being authentic and not shying away from polarization, tailoring content for specific audiences, and engaging effectively by cutting through social media noise.

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