The Copywriter Club Podcast

Heather Farris, a Pinterest Marketing Expert for service providers and course creators, shares her journey from accounting to mastering Pinterest for business success. She discusses how to leverage Pinterest as a unique marketing platform, emphasizing keyword strategies and compelling pin design. Listeners learn about creating diverse pins, maximizing engagement, and the potential of Pinterest ads. Heather also highlights the importance of a growth mindset and offers practical tips for getting clients from Pinterest to your email list or products.

Explore the hidden struggles of copywriters and why many fail to break the six-figure mark. Discover transformative success stories from those who've participated in a unique business accelerator program designed for copywriters. Learn how important it is to communicate value over mere deliverables, and the power of community support in overcoming professional challenges. Uncover the secrets to effective branding, personal growth, and the art of storytelling to captivate clients and elevate your copywriting business.

Matthew Dicks, an accomplished author and storyteller, dives into the transformative power of storytelling in this engaging discussion. He shares his 'Homework for Life' method, turning daily experiences into compelling narratives. Matthew emphasizes how authentic stories foster connection and empathy, illustrating this with personal anecdotes. He also explores the nuances between writing fiction and nonfiction, revealing that both require a unique blend of creativity and structure. Discover how to enhance your communication and copywriting through the art of storytelling.

Morgan Kitzmiller, ConvertKit’s Creator Growth Manager and founder of Root and Rise, shares insights on email strategy. She discusses the booming landscape of newsletters and highlights tools for creators to enhance their outreach. Morgan explores the importance of automations, multimedia content, and personalization to engage subscribers. Collaborative strategies for list growth are emphasized, alongside monetization tactics that view email lists as valuable income sources. Her expertise sheds light on innovative ways to utilize email in building successful creator businesses.

Copywriter Francis Mayan shares how he transitioned from client work to selling digital products through email marketing. Topics include building community on Twitter, effective email marketing strategies, repurposing newsletters as course bonuses, challenges of being a nomadic copywriter, importance of mentorship, and strategies for building a successful copywriting business.

Copywriter Wendy Ann Jones joins the podcast to discuss a new resource for improving copywriting skills. Topics include the importance of consistent practice, transitioning from a corporate job to copywriting, attracting new clients, real-world practice for copywriting skills, mindset and personal growth, and navigating challenges in starting a copywriting business.

Amanda Natividad, a content creator, discusses carving out a role as an individual contributor, research, and growing an online audience. The podcast covers building an online platform, the journey to VP of Marketing at SparkToro, utilizing tools like SparkToro for audience research, building a social media audience, balancing work and content creation, and exploring opportunities for copywriters in content creation.

What is good content? How is A.I. impacting the creation of content? And what are the opportunities for content writers in the near future? All good questions that we didn't have answers to. Until we invited Ross Simmons to join us for the 402nd episode of The Copywriter Club Podcast. This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Create Once, Distribute Forever by Ross Simmonds The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Before we jump into this episode, I just want to give you a quick heads up that The Copywriter Accelerator will be opening up for the one and only time this year… at the end of August. I won’t share any details at the moment, you can find out more when you visit thecopywriterclub.com/waitlist. Over the past decade, written content has become a critical marketing component for tens of thousands of organizations looking to get attention online. That content takes a lot of different forms from articles and blog posts to case studies, lead magnets, white papers and other written assets used to attract and keep the attention of readers. But what makes good content? How is AI impacting content writers today? And how do you ensure that you clients see content as an investment that pays off, rather than a cost that they need to cut? Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, I talked with content writer and founder of the content agency Foundation Marketing, Ross Simmonds. Ross got his start writing about fantasy football in high school and has been recognized as a top marketer by publications like BuzzSumo and SEMrush. His work has been featured in dozens of publications including Forbes, HuffingtonPost and CBC. Ross answered those questions I just posed and a lot more. This interview opened my eyes to several new opportunities and I think you’re going to like it. But before we jump in with Ross… We have a new gift for you as a listener to The Copywriter Club Podcast. We went through the past 400 episodes of this podcast looking for the ideas that our guests have shared over the past couple of years related to finding clients. We pulled out a bunch of our favorites and compiled them into a new pocket sized guide that will inspire you as you look for ways to attract the right clients to your business. It’s a bit like having a couple dozen of the best copywriters in your pocket advising you on how to find your next client. To get your copy, visit thecopywriterclub.com/pocket and download this new guide. And with that, let’s go to our interview with Ross Simmonds. Rob Marsh: Ross, welcome to the podcast. You are one of the people that I have had on my list for a long time, and have been wanting to talk to you. We've had a little trouble connecting the last couple of months. You've had some travel and lots of stuff going on. But let's start out the way that we like to here on the podcast. And that is, tell us about your story. How did you become a content marketer and now ultimately founder of Foundation Content Marketing Agency? Ross Simmonds: Yeah, Rob, thanks for having me on. I'm excited for this conversation. I'll take people back into time a little bit. So I've always had a passion for writing and for creating things from the time I was a young kid. When I was a young kid, I fell into that whole meme and being obsessed with the Roman Empire. And I was writing books about what the Roman Empire must have been like. And I was doing that probably when I was like 10 years old. So early on, I was creating and writing chapter books and stuff like that. As time went on, I continued to be passionate about writing and creating.  And in university, I ran a fantasy football blog. And I was writing every single day about fantasy sports and how I thought people should adjust their strategies in the wo...

Copywriter and client acquisition specialist Ryan Guthrie shares three ways to get clients on The Copywriter Club Podcast. Topics include landing larger projects, ghostwriting books, personal discipline, structured interviews, client acquisition strategies, effective communication, and creative collaborations.

*Boom* This is the 400th episode of The Copywriter Club Podcast. And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Stephanie did not disappoint. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler The Nonfiction Author Association The Copywriter Club Facebook Group The Copywriter Underground   Transcript: Rob Marsh: Before I introduce today’s guest and episode, this is the official 400th episode of The Copywriter Club Podcast. I’m not sure Kira and I ever envisioned this podcast going this long. In fact, other than wanting to have deep discussions that asked hard questions of expert copywriters, I’m not sure what we expected.  So many people have told us they are copywriters today because they were inspired by this podcast. Or by the stories our guests have shared. Or because they jumped into one of our programs designed to help them grow. So I just want to take this opportunity to thank you for making this podcast the world’s most popular copywriting podcast. And now on to today’s show… We’ve talked about writing a book on this podcast several times. But it’s one thing to want to write a book, and another thing to have the tools and plan to make it happen. So when I got a copy of The Non-fiction Book Marketing and Launch Plan, I thought we should probably interview the author on the podcast and dive into what it takes to write and launch a book. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I talked with former copywriter and current CEO of the non-profit author’s association, Stephanie Chandler. Stephanie founded the Non-fiction author’s association, so she was the perfect person to talk to about this subject as well as when you should take a leap of faith you might not be ready for and what gets taken when thieves rob a bookstore.  But before we jump in with Stephanie…  There’s a question that clients ask before they decide whether something you write is worth paying a lot or a little for. That question is “Can I do this?” Most clients can write a blog post. Or an email. It might not be as good as the one you would write, but they could do a passable job. Those projects don’t feel all that valuable because clients can visualize themselves creating them. They’re not hard. Fewer clients think they can strategize and build an acquisition funnel. Or a sales page. Or a book. So these projects are more valuable to clients (which means you can charge more to do them). And almost no clients have the skills to manage sophisticated email marketing tools like Klavio, ActiveCampaign, or even ConvertKit. And if they do, they’re often too busy to do this work themselves. These skills are among the most valuable of all. So how do you add a skill like managing email marketing tools to your copywriting services? This week in The Copywriter Underground, we’ll show you. We’ve invited guest expert and email strategist Matt Brown to share exactly how to make sure your client’s emails get into their customer’s inboxes. And how to use this skill to set yourself apart from all the other “I-just-write-copy” copywriters out there. It’s a master class for all members of The Copywriter Underground and you can join us if you visit thecopywriterclub.com/tcu today. But do it today, because if you’re listening to this a few days after the podcast comes out, it will be too late. Having these skills, makes getting hired by high-paying clients easier. But you have to opt in to get the training. And with that, let’s go to our interview with Stephanie.