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The Copywriter Club Podcast

TCC Podcast #401: Get Good at Finding Clients with Ryan Guthrie

Jun 25, 2024
Copywriter and client acquisition specialist Ryan Guthrie shares three ways to get clients on The Copywriter Club Podcast. Topics include landing larger projects, ghostwriting books, personal discipline, structured interviews, client acquisition strategies, effective communication, and creative collaborations.
01:08:39

Episode guests

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Quick takeaways

  • Success relies on attracting and securing high-paying clients through effective engagement with business owners.
  • Learning to outwork lack of talent by doing outreach, cold emailing, and networking leads to landing initial clients.

Deep dives

Client Acquisition in Copywriting Business

Success in copywriting business boils down to attracting and securing high-paying clients. The ability to engage with business owners effectively and offer solutions is essential. Copywriter and client acquisition expert, Ryan Guthrie, shares insights on how to crack the code on finding clients. For beginners, starting with smaller clients is common, but eventually, shifting to bigger clients becomes more profitable.

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