Finding clients is hard. And it might even be getting harder. But that doesn't mean you can't do it. In fact, there are lots of copywriters who don't struggle to book clients for weeks or months into the future. So how do you do it? On the 401st episode of The Copywriter Club Podcast, Kira and Rob talk with client acquisition specialist, Ryan Guthrie, about the three ways to get clients. We go into depth on this. You're going to like it. Click the play button below, or scroll down for a full transcript.
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Full Transcript:
Rob Marsh: It doesn’t matter how good you are as a writer, if you don’t have good, high-paying clients, you will never have a successful copywriting business. It all comes down to your ability to attract, connect with, and get hired by business owners who will pay you to help them tell their story. And even though we’ve talked about this topic a lot on this podcast, it seems as if there’s always more to learn.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I talked with copywriter and client acquisition specilist Ryan Guthrie. Like many of us, Ryan started out as a copywriter. But he cracked the code on finding clients early on, so other copywriters began asking him for help with their own pipelines. And he shared a lot of how he does it in today’s interview.
But before we jump in with Ryan…
We have a new gift for you as a listener to the copywriter club podcast. We went through the past 400 episodes of this podcast looking for the ideas that our guests have shared over the past couple of years related to finding clients. We pulled out a bunch of our favorites and compiled them into a new pocket sixed guide that will inspire you as you look for ways to attract the right clients to your business. Ryan shares how he does it on this episode. But once you’re done listening, or now if you are near your phone or computer, visit thecopywriterclub.com/pocket to download your own copy of this new guide.
And with that, let’s go to our interview with Ryan Guthrie...
Kira Hug: All right, Ryan, let's start with your story. How did you end up as a client acquisition consultant?
Ryan Guthrie: By doing a lot of other things first. I started copywriting in February of 2020, which is an awesome time to start something new. But I was going to be a nurse, right? And I just kind of fell out of love with it. I didn't want to go to work every day and see people having the worst day of their lives. And so I kind of dropped out of college a little bit. And my girlfriend at the time, who's now my fiance, said, Hey, you're a pretty good writer. Here's this course that showed up on my Instagram feed. It's an ad, take a look at it. So I took a look at it. And I was like, I can do this. Sure. It was a copywriting course. I can, I can do this. And so I like, fully dropped out of college and bought this course with all my savings to the horror of my mother. She was like, you know what, you go do this for a year and we'll see what it looks like after a year and then we'll talk about this again, right? So I did that, and so I worked at my regular job from like six to three, six in the morning, three in the afternoon, and then I would get home and I would just do copywriting stuff, right, from like four to like 10, doing hand copy and just trying to learn as much as I could going through this course. After about three months, I got my first client, and it's a funny story, people always think they need to be super polished for that first client. I did my first sales call in the parking lot of a Trader Joe's, And I took notes on the back of an organic cookie box. So just throwing that out there. That was my first ever sales call. I got that client. He paid me $400 for some emails. And then I was like, this is it.
