TCC Podcast #405: The Email a Day Business with Francis Nayan

Jul 23, 2024

Copywriter Francis Mayan shares how he transitioned from client work to selling digital products through email marketing. Topics include building community on Twitter, effective email marketing strategies, repurposing newsletters as course bonuses, challenges of being a nomadic copywriter, importance of mentorship, and strategies for building a successful copywriting business.

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Intro

00:00 • 2min

Building Community and Growing an Email List Through Twitter

02:20 • 19min

Effective Email Marketing Strategies and Creating Valuable Offers

21:11 • 17min

Repurposing Email Newsletters as Bonuses for Courses

38:06 • 2min

Challenges and Reflections of a Nomadic Copywriter

39:45 • 7min

Importance of Mentorship and Creating Income Streams

47:05 • 14min

Strategies for Building a Successful Copywriting Business and Implementing Daily Email Practices

01:01:06 • 2min

A lot of copywriters don't exactly love working with clients. But what's the alternative? In the 405th episode of The Copywriter Club Podcast, Rob talked with copywriter Francis Mayan who has build a product business where he sells digital products with an email a day (and grows his list by posting on social media). We talk about what that kind of business requires and how Francis made the switch from client work to selling with email. This is a good one. Click the play button below, or scroll down for a full transcript. Stuff to check out: Storyworthy by Matthew Dicks Stories Sell by Matthew Dicks Francis's Email List The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Today’s guest has been on the show before… but since his first appearance, he’s created a completely different business that supports him as he travels the world. His old business was writing copy—mostly emails—for clients. The new business sells digital products with a daily email and regular posts on LinkedIn. He still talks about emails, but the shift in focus is significant and has helped free up his time for other activities. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I talked with copywriter and digital product business owner, Francis Nayan. As I mentioned, Francis has been on the show before, but his business has changed so dramatically in the past few years that I thought it would be nice to talk about that change… and knowing that many of you want to sell digital products of your own, this episode will give you a taste of what that requires. Be sure to stick around for this one. Before we jump in with Francis… You’ve heard me talk about The Copywriter Underground often on the podcast. Along with the monthly coaching, weekly copy critiques, the community and courses you get as a member, each month we bring in a special guest to go in-depth on a business or copywriting topic. In August, Francis Nayan who is the guest for this episode will be jumping into the Underground to share the ins and outs of his business. He’s going to break down his business model and show you how to sell digital products with a daily email. If after you listen to this episode, you think, I’d like a business like Francis has, you need to join us for this workshop. Go to thecopywriterclub.com/tcu for more details. And with that, let’s go to our interview with Francis Nayan. The rest of the transcript is coming...