The Copywriter Club Podcast

On the 239th episode of The Copywriter Club podcast, we’re joined by Kristina Shands, Copywriter and Launch Strategist. Kristina took her background in nonprofit and Public Relations and has been able to transform her clients’ businesses through the launch of their products and services. If you’re somebody who’s been dabbling in the launch world, and you want to increase the experience you provide your clients, this episode is a must-listen. We also talked about: How launching has changed and how the “what” has stayed the same. Giving people what they need to make an empowered decision by listening to what they have to say. How to hold space for your clients during a launch when launching can be high-energy and demanding. The strategy you can provide for your clients, so they don’t feel they have to do it all. The better way to have a killer launch and not get burned out. The easiest way to set reasonable standards and expectations for clients. The benefit to asking specific future pacing questions to prospects. How to implement love languages and human design into your business. The #1 component of being a better business owner and entrepreneur. Why it’s important to honor your energy management and the effects it has on your day. The secret to adding self-care into your launch strategy and why it needs to be a must. The right way to go down a rabbit hole and make it a beneficial use of your time. How learning something new can be self-sabotaging and impractical. Jumping ahead in your personal and business growth, so you can be “lucky.” The element you need to be part of the persuasion process. How to get off the “hustle” cycle and learn to trust the journey and opportunities that will come with time. Launching can be exhausting, but it doesn’t have to be. Listen in on this episode or check out the transcript here.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Kristina’s website  Full Podcast Episode #239 Transcript

This week on The Copywriter Club podcast, Marietta Gentles Crawford drops the secrets to standing out on LinkedIn without changing who you are. Marietta is a Brand Strategist and LinkedIn expert whose focus is on growing a strong personal presence *like a real human.* Amp up your personal brand and LinkedIn profile by taking notes and following along. We also covered: The once upon a time of an about section. (Hint: It was called a summary section.) How to support the authority of your brand. Pulling quality traits from every experience you’ve had and why it’s highly-valuable to your clients. Why you should never have to chase your audience, and instead, keep them knocking at your door. What not to do on LinkedIn, so you can avoid being the pushy salesperson online. Why you shouldn’t change who you are from platform to platform. - Your voice should be the same everywhere you go. The secret to pitching to large businesses and landing the gig. LinkedIn for slackers 101 - Do more with less. How to turn your LinkedIn profile into a client lead magnet. Why LinkedIn is tried, tested, and true for growth and authority. The ins and outs of writing for yourself and why we tend to lose the clarity that we see in other people. The importance of visibility and becoming a highly sought-after copywriter. (People buy from who they know exists.) Why you shouldn’t chase squirrels and give yourself a break instead. How to structure your days for maximum productivity as a parent. The mistakes of underestimating how long a project will take and taking on projects just for the money. Defining what growth means for YOU, and why you need to run your business like a marathon. How to create more than just financial goals, plus the power of creating mistakes. Hit the play button and soak up the brilliance that is Marietta. Prefer to read? Check out the transcript below. The people and stuff we mentioned on the show:   Marietta’s Website Marietta’s LinkedIn guide Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Think Tank Bree’s Episode Dave’s Episode Selena’s Episode      Full Transcript: Rob:  Is running a business, feel like a race against your competition or a race against yourself. You find yourself setting bigger goals, or working harder, and doing more only to figure out that you need to slow down and choose, maybe, a different race. Sometimes we chase the wrong goals, stuff like 10K a month, or six figure years, maybe even wanting to be a million dollar copywriter and our guests for the 238 episode of the Copywriter Club Podcast is personal brand strategist, Marietta Gentles Crawford. She compared her own business to running a race as we talked to her and she shared a lot of, really, good ideas for using LinkedIn more effectively. Kira:  Before we hear what Marietta has to share with us, this podcast episode is brought to you by the Copywriter Think Tank. The Think Tank is a private mastermind for copywriters and other marketers who want to challenge each other, create new revenue streams in their businesses, receive coaching from the two of us and ultimately grow to six figures or more. Up until last year, we only opened a Think Tank once a year, but today we invite a few new members each quarter. If you've been looking for a mastermind to help you grow, go to copywriterthinktank.com to learn more. Rob:  Okay. So, let's jump into our interview with Marietta with a first question about how she became a brand strategist and a LinkedIn specialist. Kira:  Okay. So, Marietta, we'd love to start with your story. How did you end up as a personal brand strategist and LinkedIn expert? Marietta Gentles Crawford:  I really stumbled into it, to be honest. I was an entrepreneur as I call myself, I was working within different companies as a technical writer and trainer,

Dave Ruel joins us for the 237th episode of The Copywriter Club Podcast. Dave is a serial entrepreneur and best-selling author of the book, “Done by Noon.” There’s an ongoing need to get more done in less time, and Dave paves the way to do just that. Whether it’s working fewer hours, finding a work-life balance, or you just need more direction when it comes to productivity, this episode is a must-listen. Here’s what we talked about: •  The plus side to bodybuilding and fitness and how it can be applied to business. •  How to manage discipline as a business owner, so you can achieve more in less time. •  The Effic method. What is it and how can you apply this to your life? •  Working hard leads to more success right? Not quite. It’s about working the right way. •  The better way to plan out goals and reach them. •  Why you need buckets in your business. •  How to look at your tasks from a different perspective and minimize urgency. •  The 4 types of tasks you need to implement into your life and business. •  What energy management can do for you. •  Narrowing down the most important things when everything seems top of the to do list. •  Creating the fine line between urgent and important. •  How small things compound over time to make the greatest success. •  5 elements to better habits and a better morning routine. •  The quickest, easiest way to get more done. •  Why you need to measure discipline over time and cut yourself some slack along the way. Habits, discipline, and energy management are key components to a successful business. Hit the play button or check out the transcript to absorb it all.   The people and stuff we mentioned on the show:   Done By Noon by Dave Ruel Dave’s Website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Think Tank   Full Transcript: Kira:  How often do you get to the end of your day and think, "I was busy, but did I really get anything done?" Do you ever look back over the last month or even the last quarter and wonder why you don't have time for the big things you want to do in your business or your life? Maybe the problem isn't our calendar or our to-do list. Maybe the problem has to do with our approach to managing our time and our energy levels. Today's guest for the 237th episode of The Copywriter Club Podcast is Dave Ruel. Dave is a former bodybuilder who realized that his approach to exercise might be a good way to approach all the projects he wanted to get done each week. Rob:  Before we get to the interview with Dave, this podcast episode is brought to you by The Copywriter Think Tank. That's our private mastermind that we've been telling you about for the last couple of weeks. It's for copywriters and other marketers who want to challenge each other. They want to create new revenue streams in their business, create new products in their business, receive one-on-two coaching from Kira and myself, and ultimately grow your business to whatever your goal is. Rob:  We often say six figures or more. But if that's not your goal, we designed it to help you reach the goal that you have for your business. If you've been looking for a dynamic mastermind to help you grow as a copywriter and as a business owner, visit copywriterthinktank.com and set up a short information session with us to find out more. Kira:  Now, let's jump into our conversation with Dave. Dave:  I'm going to go back to my days as a fitness athlete. This is pretty much when it all started. So, in the early 2000s, I was an amateur competitive bodybuilder. So, I was very obsessed with everything fitness, bodybuilding, muscle building, you name it. In 2007, I met a guy named Lee Hayward. We were fellow competitors on the regional circuit. So, we've known of each other within the local circuit, but I've never met Lee in person. I was traveling to his hometown to compete that weekend. So,

Nicola Moors brought so much to the 236th episode of The Copywriter Club podcast. Nicola started her career as an investigative journalist who wrote about topics that are not easy for everyone to tell or to write. In her time as a journalist, she was able to gain essential skills that make her a great and sought-after copywriter today. Dive into this episode to uplevel your “interview” skills. We also talked about: How becoming a copywriter leads to more things you love. Creating a safe space for women to share stories that severely impacted their lives. The challenge of making stories unique and different from each other. Why you should never call an interview “an interview.” How to replicate someone’s voice without a brand guide and do it effectively. Mental and emotional stability when writing about mentally exhaustive topics. Why it’s vital to separate yourself from the story, so you can help people share their experiences in an impactful way. The best way to find captivating hooks that pique interest. The importance of letting people speak more than you do. The advantages of Facebook and finding your first few clients. Why backing yourself is the key to your own success. How to grow with a network of supportive copywriters in a lonely online world. How being cheeky and upfront will get you what you want and boost confidence. The truth about the stories you tell yourself and when it’s time to let them go. The back and forth of being both a procrastinator and a perfectionist. - Can they live in harmony? The better way to get testimonials and feedback. (Hint: It’s all about making it less work-like.) The plus side to being organized and putting together systems that streamline. Why it's important to celebrate your own wins as much as your clients. The secret to nailing Kira and Rob’s voice. Is it possible? The trick to making your previous clients feel special and remembered. Reversing into brick walls. - Ever done it? Be sure not to miss this episode whether it be by listening or reading the transcript.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Nicola’s website Celeb Copywriter Brand Voice Buddy Think Tank   Full Transcript: Rob:  This probably doesn't come as a surprise, but a lot of copywriters get their start in the world of journalism, whether they earn a degree or actually work writing news stories. As reporters, they learn how to find a story that readers are interested in, how to research and find important details and how to find a hook and tell a story, all skills that we need as copywriters. This week's guest for the 236th episode of The Copywriter Club Podcast is think tank member, Nicola Moors. And as you might expect from my intro, Nic was a reporter before she made the leap into copywriting. We asked her about what she learned from that experience and what she's done to grow her copywriting business so quickly since going full-time early last year. Kira:  Before we hear what Nic has to say, this podcast episode is brought to you by the Copywriter Think Tank. The think tank is our private mastermind group for copywriters and other marketers who want to challenge each other, create new revenue streams in their businesses, receive coaching from the two of us and ultimately grow to six figures or more. Up until last year we only opened the think tank once a year, but today we invite a few new members each quarter. If you've been looking for a mastermind to help you grow, email help@thecopywriterclub.com to set up an interview. Rob:  Okay, so let's jump into our interview with Nic and find out why she left the world of journalism for life as a copywriter. Nic:  The truthful story is very on-brand for me. So I think you're going to like it. So basically I was working as a journalist and one of my colleag...

For the 235th episode of The Copywriter Club Podcast, we’re joined by Jill Wise. Jill is a brand and marketing strategist, conversion copywriter, and business coach. As much as she’s dedicated to her craft and her clients, she’s also driven to create an authentic online presence. Pushing through the noise and the “rules'' of what she’s supposed to do online, she’s been able to showcase who she truly is and attract clients who align with her same brand values. Don’t miss this episode all about being more YOU in a crowded space while serving your clients at the maximum level. In this episode, we dive deep into: •  Going from a side-hustle to full-on copywriter. •  How to break the rules the RIGHT way and feel great about it. •  Creating a safe space for clients and allowing open communication right from the discovery call. •  The step-by-step process of a white-glove experience and making sure your clients are supported every step of the way. •  Why an automated system can be a great addition to your business and enhance your workflow and respect your boundaries. •  3 tips to enhance productivity and getting your ideal schedule defined. •  How to shift mindset from freelancer to business owner and what it will do for your business. •  The question: Should you give your client a to do list? •  The truth about showing up online and finding your true voice •  The secret to building discipline—no, it’s not a trait you're born with •  The ins and out of solving problems and finding real solutions for clients •  When something doesn’t work… how to reframe, reevaluate, and get back out there •  Why you should add other skills to your repertoire •  How to properly evaluate competitors—mimic or do better? •  When you get the advice to “dumb yourself down…” run! Whether you’re a new freelance copywriter or an established business owner, you’ll gain new insights and ideas on how to project your own business forward. Click the play button below to listen, or scroll down for a full transcript.   The people and stuff we mentioned on the show: The Copywriter Think Tank Jill’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:  Does this ring a bell for you? You see what everyone else in the copywriting world is doing. You hear what clients expect and you even get advice from a coach that you need to act just like everyone else to get the thing you want. The game's got rules and if you don't play by them, you'll stay on the bench. That's what Jill Wise, Think Tank mastermind member and our guest for the 235th episode of the Copywriter Club Podcast was told. Play nice, dumb things down, don't rock the boat, or you won't attract the clients you want. But something was off and recently, Jill decided to ignore that advice and be more true to who she is. And in this interview, she revealed her new brand transformation with us. Rob:  Before we share what Jill told us, this podcast episode is brought to you by the Copywriter Think Tank. That's our private mastermind for copywriters and other marketers who want to challenge each other, create new revenue streams in their business, receive one on two coaching from the two of us, and ultimately grow to six figures or more. If you've been looking for a dynamic mastermind to help you grow as a copywriter and as a business owner, visit copywriterthinktank.com to set up a short information session or email us at help@thecopywriterclub.com with questions. Kira:  The Copywriter Think Tank will help you figure out a lot of the same stuff we cover in this interview with Jill; things like client boundaries, creating better processes and figuring out what your brand stands for. Now, let's jump into our conversation with Jill Wise. Jill:  I graduated university and my husband is a few years older than me, we were dating at the time and he moved to Montreal and I did the thing,

Mindset coach and business strategist, Linda Perry, is back for the 234th episode of The Copywriter Club Podcast. Linda is a recovering copywriter who sheds light on how to make mindset approachable in business. No matter what stage of business, everyone experiences struggles with mindset in one way or another. There's a ton of great advice in this episode. You’ll want to note all the ways you can make mindset practical in your own business. Here’s an inkling of what we talked about: •  The mindset around pivoting and the fear of not making money. •  The sneaky way low-hanging fruit can set you back if you’re not aware, and the better way to handle the low-hanging fruit. •  The truth about being afraid to say no to projects and the feeling of always saying yes to everything. •  The answer to the question: Are you telling yourself stories or facts? •  How to create vision in your business and why it’s the #1 thing to do. •  Why creating boundaries are key to setting yourself up to work the way YOU want to work. •  The reality of overwhelm and why it’s a trap. •  A clear vision is not a financial goal—here's what it really is. •  The 3 steps to let go of the “how” to let your vision thrive Linda’s website Linda’s 1st TCC Episode The Slight Edge by Jeff Olson Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob: As a business owner, you get to decide how your business changes over time, whether it shrinks or grows, whether you add products or services, employees or not, it's all up to you. I was trying to think of a metaphor for how this works, but the regular metaphors that we use for transformation, like a caterpillar turning into a butterfly, doesn't really feel like a fit to me here because the process isn't that straightforward and the results that you get, aren't always beautiful. So maybe a better metaphor is playing with LEGO bricks, building one thing and then breaking off pieces to expand it here or there and changing it into something completely different. And oftentimes the colors don't match and the shape isn't perfect. And maybe this thing that you've built, isn't even recognizable to anybody who didn't see you build it or who you haven't told the thing is. And our guest for the 234th episode of The Copywriter Club Podcast is Think Tank alum, Linda Perry. She has dramatically reshaped and changed her copywriting business over the past year. A lot like playing with those LEGO bricks. And while the result is a better business, the process wasn't easy. And in a moment she's going to share exactly what that was like and where she's ended up. Kira: And clearly you have not played LEGO with me, Rob, because my colors do match. My shape is perfect. And the thing I build is always recognizable. Rob: You didn't grow up with the old sets where you only had... Kira: I did. Rob: ...like 15 bricks of blue and 15 bricks of red. Yeah. Kira: I did actually, and I feel like kids are missing out today because it's like, you have your blueprint and you have to make the thing that you purchased and you can just be more creative. So yeah, we can talk about LEGOs. I'm glad you're not talking about butterflies and caterpillars and LEGOs are way more fun. So thank you. And before we hear what Linda has to say, this podcast episode is brought to you by The Copywriter Think Tank. The Think Tank is our private mastermind for copywriters and other marketers who want to challenge each other, create new revenue streams in their businesses, receive coaching from the two of us and ultimately grow to six figures or more depending on your unique goal and vision. up until last year, we only opened the Think Tank once a year, but today we invite a few new members each quarter. So if you've been looking for a mastermind to help you grow email, help@thecopywriterclub.com to set up an interview. Rob: Okay,

For the 233rd episode of The Copywriter Club Podcast, Mariah Phillips shares the secret to building a copywriting business in the nonprofit sector. Mariah is a Digital Marketing Strategist and Copywriter based in Baltimore, Maryland. She teaches entrepreneurs how to market their businesses and tell their stories. If you’ve been looking for a way to make an impact in your copywriting career, give this episode a listen. (Or read.) Here's what we talked about in this interview: •  Mariah’s journey through brand story development and the secret to long standing brands. •  How to write for top nonprofits AND earn a living. •  The right way to build a local community event with the power of words. •  The brilliant way to pivot and share knowledge with others about your expertise. •  A day in the life of an agency writer: sampling 10’s of voices?! •  The truth about going down the rabbit whole. (Can it actually be a good thing?) •  What you need to know about working in fundraising. - and storytelling. •  The formula to learn when writing to people not directly receiving a benefit. •  The better way to navigate a conversation with agencies and their strategy. •  Why you should give more value than your client pays for. •  How to go from scrappy freelance mindset to empowered CEO mindset. •  The quickest, easiest way to NOT connect with your clients. •  Why it’s vital to connect with people where they’re at. •  5 ways you should use the same metaphor. - or shouldn’t. This is an interview you won't want to miss. To hear it, click the play button below. Or school down to read the full transcript below and while you’re reading… subscribe with your favorite podcast app and never miss an episode.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira: Time and time again, guests on our podcast have told us they started copywriting without actually knowing that what they were doing was writing copy. They were just figuring out how to market a product or service and copy was a natural part of the process. That's also true of today's guests for the 233rd episode of The Copywriter Club Podcast, Mariah Phillips. Mariah jumped from PR to fundraising to SEO before figuring out that the thing she did best in all of those roles was copywriting.  Rob: Before we share our interview with Mariah, this podcast episode is brought to you by The Copywriter Think Tank. The Think Tank is a private mastermind group for copywriters and other marketers who want to challenge each other, create new revenue streams in their business, receive one on two coaching from the two of us and ultimately grow their businesses to six figures or more. If you've been looking for a mastermind to help you grow, email us at help@thecopywriterclub.com to set up an interview or go to copywriterthinktank.com.  Kira: Now let's jump into our conversation with Mariah.  Mariah: Somehow I've always been a copywriter and didn't know it. So as I worked... I started in corporate America, I worked in a boutique PR firm in then New York Metro area. And so while there, we had to do a lot of brand story development for clients. Some of our clients were global and longstanding brands, and since some of them were brand new and sold quirky things like monocles, like this was their first time ever stepping out. And so my responsibility was to write their brand story, write copy, and even write pitches which isn't necessarily copy, but pitches to the media are making a sale. So, I did that and then I transitioned to working for an ed tech company called 2U, Inc. And in the process there, I started off as a placement specialist for a clinical social work program. And if you don't know anything about 2U, Inc basically they power the biggest universities in the country, they power their online master's programs.

On the 232nd episode of The Copywriter Club podcast, we’ve got Marcus McNeill. Marcus is the co-founder and CEO of Magic based in Boulder, Colorado. He works with purpose-driven companies who seek global impact and change around both the country and world. He’s helped leaders such as Eckhart Tolle and Deepak Chopra spread their missions and messages across the globe. You may want to grab a notepad right away because this episode is full of insights you won’t want to miss. In this episode, we discussed: •  How a conscious-based life can radically shift perspective. •  Why learning from Deepak Chopra became the greatest catalyst to vulnerability and openness. •  The secret to going from monkey mind to observing thoughts with confidence •  How an agency helped in decriminalizing magic mushrooms. - and the key marketing components needed to make such an impact. •  How to create multiple avatars for one campaign and nail their personal values to make an impact. •  The ingredients behind asking people to change their buyer behavior and trust a new brand. Is it possible? •  Where copywriters are getting their customer avatars wrong and why they should spend more time in the research. •  How copywriters have the power to truly make an impact and difference around the world. •  What you need to know before starting an agency and what should come first. •  The reality of growing a business - why it’s okay to take a step back, so you can take two steps forward. •  3 ways you can gain clients and close sales like it’s nothin’. •  How to maximize customer experience and become a partner with your client. •  The client comes first, right? Think again, when your team is connected and nurtured, great work follows. •  The truth about combining business and wellness. Can the two coexist? •  Why small impact matters and how it can be the first magic step. This episode might leave you thinking about impact and copywriting in a whole new light. To hear it, click the play button below, or scroll down for a full transcript. And of course, you should subscribe with your favorite podcast app to ensure you never miss an episode.   The people and stuff we mentioned on the show: Our Event for Copywriters Marianne Williamson The E-myth Revisited by Michael Gerber Jonny Stellar Magic Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:  If you're a longtime fan of this podcast, or I guess any other podcast, you've probably had the experience of listening to a guest share their story and what they learned, and then had to reach for a pen and paper to capture the ideas that they're sharing, so that they don't get lost, or so that you don't forget them. Maybe you've even had to pull off the road as you were driving, or tell your kids to be quiet so that you don't miss something that you could use in your business.  That's exactly how we felt more than a handful of times in this interview. Our guest for the 232nd episode of the Copywriter Club Podcast is Marcus McNeill, the founder of Magic. And as we spoke to Marcus, we found ourselves taking more notes than usual, trying to capture the wisdom that he shared about building his business. Fair warning, you might want to grab a pen and a notebook, or pull off to the side of the road, as you listen to this episode.  Kira:  Before we share our interview with Marcus, this is the last week for a while that this podcast is brought to you by TCC, Not in Real Life, our event for copywriters and other smart marketers. And the reason for that? Well, it's just about the last week you can get a ticket for our event, which happens April 7th through the 9th. If you want to learn firsthand from experts like Joanna Wiebe, Todd Brown, Jereshia Hawk, Joel Klettke, Eman Ishmael, and so many more. You need to get your ticket today. To do that, visit thecopywriterclub.com/tccirl-1.

On the 231st episode of The Copywriter Club podcast, we’re joined by Sara Vartanian. Sara is a launch strategist and copywriter, but before that, she was a teacher and e-commerce business owner. She’s really done it all. After obtaining vast knowledge of the copywriting world through her e-commerce business, Sara has been able to grow her presence and establish herself as an authority in the online space. If you’re ready to create an effective lead magnet and begin building your email list, then you’ve come to the right place. Some of what we cover, includes: •   how to carry over skills from teaching into copywriting, plus two tips on being a better mentor. •   why giving less is more and how to charge for value rather than trying to give away your soul for pennies. •   when it may be time to let go of clients who are no longer serving you and open up space for new opportunities. •   how to create strong boundaries right from the sales call and how to stick with them. (No matter how hard it may be.) •   the secret to putting yourself in front of the right communities in order to build genuine relationships and establish authority. •   creating a lead magnet your ideal client wants AND needs •   the right and wrong ways of building an email list - are pop ups the way to go? •   why the “omg, you get me email” is crucial to building a relationship right away. •   4 emails that need to follow the first in your welcome sequence •   the truth about launching...do you need to have all the bells and whistles? •   3 ways to manage your energy during a launch. •   why it’s vital to set clear expectations about launch copy. •   the single most important component of driving sales to a launch. •   the sneaky way to get more people in the doors for your product. (or your client’s) •   a better way to handle burnout and sustain productivity and creativity. •   the secret to viewing comparisonitis in a positive light and where to find the best support in your copywriting business. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: The Best Copywriter Club event of the year! Sara's website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Transcript is underway...

On the 230th episode of The Copywriter Club podcast, Rob and Kira are going guestless. They’re sitting back and answering some questions they get frequently among our community. They’re giving their best advice and tips for new and established copywriters who are looking to level up and sustain what they’re building. In this episode, we dive into: •   when you’ll get the chance to build the foundations of your business with us in just 3 months •   the truth about working for free - should you do it? •   how to hire a VA that will pay for themselves. •   9 books we’re reading right now - one genre? Never. •   the #1 question we get asked every. single. day. •   the 3 biggest levers when it comes to pricing your offers. •   how to choose the most profitable niches in copywriting. •   the good and the bad of Clubhouse. (Note: We will be on Clubhouse on Tuesdays at 5PM EST.) •   if you don’t have copywriting samples for a particular project, here’s what you should do. •   the secret to building trust with potential clients. •   what Rob & Kira would do differently if they were beginners. •   success as a copywriter - how we define success •   how to maintain your business as you’re helping scale others. Tune in and listen as we give candid advice on your most asked questions. Hit the play button below or check out the transcript. The people and stuff we mentioned on the show: The Copywriter Club Annual Event - Early Bird Sale Ends March 22nd Done by Noon by Dave Ruel Ready, Fire, Aim by Michael Masterson & Mark Ford Yes to Life by Viktor Frankl Man Search for Meaning by Viktor Frankl The Righteous Mind by Jonathan Haidt Facing the Climate Emergency by Margaret Salamon Fair Play by Eve Rodsky The Uninhabitable Earth by David Wallace-Wells Lives of the Stoics by Ryan Holiday The Copywriter’s Ultimate Guide to Using Clubhouse Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:   If you've been listening to the show for the last three plus years, you no doubt have heard us ask hundreds, maybe even thousands of questions to the amazing copywriters and experts who have been on the show. We've even asked a few people to join us and turn the tables to ask us questions. Today we're going guestless for the 230th episode of The Copywriter Club Podcast, and we're answering the questions that get asked the most often in our free Facebook group, as well as some questions that are asked in our paid programs, like The Copywriter Accelerator and The Copywriter Underground. Kira Hug:   When you say guestless, it makes it sound like we're naked. Rob Marsh:   Does it? Kira Hug:   Like we're missing something. Yeah, it sounds like we're shedding all the layers today and it's just us. Rob Marsh:   Nice. I would hate to think that people would think that we're not clothed here, but yeah, that's ... How embarrassing. Kira Hug:   It's just us today, naked and we're going to answer your questions. Before we do that, this podcast episode is brought to you by TCC(N)IRL, of course it's The Copywriter Club (Not) In Real Life, our event for copywriters and other smart marketers who want to learn from experts like Joanna Wiebe, Carline Anglade-Cole, Todd Brown, Jereshia Hawk, Joel Klettke, Eman Ismail and more than a dozen others. But this event is not just about great presentations, it's not just about sitting at your computer and staring at Zoom all day. It's really about connecting with other copywriters in intimate virtual spaces so you can build real relationships, even possibly friendships, partnerships, and also get a lot of work done while you're with us over the three days. So we're really focused on doing, not just learning, and we're focused on implementation through workshops. So you're not just sitting through a presentation and then going back to your work with nothing to show for it.