TCC Podcast #238: The Business Marathon with Marietta Gentles Crawford

This week on The Copywriter Club podcast, Marietta Gentles Crawford drops the secrets to standing out on LinkedIn without changing who you are. Marietta is a Brand Strategist and LinkedIn expert whose focus is on growing a strong personal presence *like a real human.* Amp up your personal brand and LinkedIn profile by taking notes and following along. We also covered: The once upon a time of an about section. (Hint: It was called a summary section.) How to support the authority of your brand. Pulling quality traits from every experience you’ve had and why it’s highly-valuable to your clients. Why you should never have to chase your audience, and instead, keep them knocking at your door. What not to do on LinkedIn, so you can avoid being the pushy salesperson online. Why you shouldn’t change who you are from platform to platform. - Your voice should be the same everywhere you go. The secret to pitching to large businesses and landing the gig. LinkedIn for slackers 101 - Do more with less. How to turn your LinkedIn profile into a client lead magnet. Why LinkedIn is tried, tested, and true for growth and authority. The ins and outs of writing for yourself and why we tend to lose the clarity that we see in other people. The importance of visibility and becoming a highly sought-after copywriter. (People buy from who they know exists.) Why you shouldn’t chase squirrels and give yourself a break instead. How to structure your days for maximum productivity as a parent. The mistakes of underestimating how long a project will take and taking on projects just for the money. Defining what growth means for YOU, and why you need to run your business like a marathon. How to create more than just financial goals, plus the power of creating mistakes. Hit the play button and soak up the brilliance that is Marietta. Prefer to read? Check out the transcript below. The people and stuff we mentioned on the show:   Marietta’s Website Marietta’s LinkedIn guide Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Think Tank Bree’s Episode Dave’s Episode Selena’s Episode      Full Transcript: Rob:  Is running a business, feel like a race against your competition or a race against yourself. You find yourself setting bigger goals, or working harder, and doing more only to figure out that you need to slow down and choose, maybe, a different race. Sometimes we chase the wrong goals, stuff like 10K a month, or six figure years, maybe even wanting to be a million dollar copywriter and our guests for the 238 episode of the Copywriter Club Podcast is personal brand strategist, Marietta Gentles Crawford. She compared her own business to running a race as we talked to her and she shared a lot of, really, good ideas for using LinkedIn more effectively. Kira:  Before we hear what Marietta has to share with us, this podcast episode is brought to you by the Copywriter Think Tank. The Think Tank is a private mastermind for copywriters and other marketers who want to challenge each other, create new revenue streams in their businesses, receive coaching from the two of us and ultimately grow to six figures or more. Up until last year, we only opened a Think Tank once a year, but today we invite a few new members each quarter. If you've been looking for a mastermind to help you grow, go to copywriterthinktank.com to learn more. Rob:  Okay. So, let's jump into our interview with Marietta with a first question about how she became a brand strategist and a LinkedIn specialist. Kira:  Okay. So, Marietta, we'd love to start with your story. How did you end up as a personal brand strategist and LinkedIn expert? Marietta Gentles Crawford:  I really stumbled into it, to be honest. I was an entrepreneur as I call myself, I was working within different companies as a technical writer and trainer,