The Copywriter Club Podcast

On the 229th episode of The Copywriter Club podcast, Selena Soo shares it all when it comes to publicity. During a difficult period, Selena began seeking information but found inspiration. Selena became a publicity strategist after stepping into the power of connecting others and helping people share their message with the world. If publicity isn’t something on your mind, it will be after listening in on this episode. In this episode, we cover: •   how to get your ideal client to find you •   why investing in yourself can change the game for your business and life •   the impact of hustle culture and seeking a balance •   when you include publicity, more eyes are on your core message •   the secret to building a strong body of work •   how to use being an introvert to your advantage •   why you need to clear on what you want to be known for •   what kind of media you should be in front of, plus how to decide on mainstream topics •   two techniques you can use to pitch yourself •   when and how to join the right mastermind programs •   why your body of work matters no matter the size •   the quickest, easiest way to amplify your message •   5 things you need to realize when it comes to mindset and pitching •   the truth behind being vulnerable online •   why sharing what’s important to you matters online •   if you’re showing up in any form of media, Selena shares what you need to have prepared New to publicity or maybe you never thought it was THAT important? Think again. You’re about to learn a thing or two from an expert connector. Hit play below! The people and stuff we mentioned on the show: TCC(N)IRL Event 2021 Free Video Series - Impacting Millions Program Selena's blog post about abuse Selena's free calendar Elizabeth Gilbert: Eat Pray Love Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   Getting noticed by the right people is a talent. And while we've talked a lot about pitching on this podcast lately, I think we can all agree that life is so much easier when your ideal client finds you rather than the other way around. To get to that place in your business, it sure helps to have publicity, AKA other people sharing your thoughts and ideas on their platforms. That's something we can all use more of, right? Our guest for the 229th episode of The Copywriter Club Podcast is publicity strategist, Selena Soo. She didn't waste any time helping us figure out what we should be doing to get more publicity for our business. And we think you'll get a ton out of this interview too. Rob:   We'll get back to our interview with Selena in a moment. But first, this podcast episode is brought to you by The Copywriter Club (Not) In Real Life, or TCC(N)IRL. That's our event for copywriters and other smart marketers who want to learn more from experts like Joanna Wiebe, Carline Anglade-Cole, Todd Brown, Jereshia Hawk, Joel Klettke, Eman Ismail, and more than a dozen others. But TCC(N)IRL is about more than just presentations, it's about connecting with other copywriters, helping you to form real relationships, true friendships, and maybe even a successful partnership with another copywriter. To learn more, visit TheCopywriterClub.com/TCCNIRL-2021. And if you don't remember that link, you can find it in the show notes of this episode on The Copywriter Club website. Kira:   Now, let's jump into our conversation with Selena. So why don't you kick off your story just, how did you end up as a publicity and marketing strategist? Salena Soo:   Absolutely. It actually started in my mid 20s when I had a quarter life crisis. I was clinically depressed, I was having trouble eating and getting out of that in the mornings. I reached such a low point that my mom flew from Vancouver, Canada to New York at the time, just to be by my side to help me get through life. And she would get on the subway and take me to wo...

On the 228th episode of The Copywriter Club Podcast, we’re joined by Eddie Biroun. Eddie is a conversion copywriter for e-comm and education brands and a forever learner of his craft. After fumbling into copywriting, he knew it was something he wanted to commit to for the long run. He became intrigued with understanding branding and what truly makes a brand stand the test of time. During our conversation, we talked about going from professional student to professional copywriter and how you can make the same leap. We also talked about: •   why stages of awareness are important and why buzzwords don’t create a connection •   failing and how you can (and should) make it work to your advantage •   how expecting a perfect first draft is like looking for a unicorn •   going from obtaining knowledge and skills in copywriting to putting it into action •   Eddie’s process in downloading the voice of a new client and why it’s important to effective copy •   how your creative artist and managerial side have to be separate when writing the first draft •   why feedback (even negative feedback) is essential to becoming a better copywriter •   choosing projects and people who empower you and respect your craft •   how learning and improving will always be a part of copywriting and it doesn’t need to be something you learn in a day •   how having a mentor speeds up the process because direct feedback is readily available •   where to look for red flags and how using your gut can save you a lot of headaches •   why building a better relationship with your mind will help you tackle imposter syndrome when it comes up (because it does for all of us) •   why taking care of your life side of things is vital to take care of the work side of things •   how copywriters have the power to make other people’s dreams come true (we are wizards after all) •   copywriting isn’t just a flippant task, it’s the infrastructure for long-term success •   why having a morning routine will keep you focused when in the copy cave (did we mention this includes reading?) •   how to navigate through writer’s block when perfectionism or ideas need to be uncovered Need a dose of motivation to stop going into information overload and start applying what you’re learning? This episode with Eddie might do just the trick. Hit the play button below (or read the transcript below!) The people and stuff we mentioned on the show: The Almanack of Naval How to Create Your Copywriter Website (written by Eddie) Eddie's Instagram Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   Getting better at copywriting, this thing that we all do, isn't easy. And sometimes we get stuck in a project, we get stuck getting started or we get stuck struggling to find clients. Our guest for the 228th episode of The Copywriter Club Podcast is Eddie Biroun. Eddie is the kind of copywriter who hates getting stuck and he's figured out what it takes to get moving again when he has gotten stuck. In fact, he's made dramatic improvements over the past year or two in how fast he writes, in the quality of his writing and the kinds of clients that he's working with. We think that you're going to get quite a bit from the experiences that Eddie shares in this interview. Kira:   Before we share our interview with Eddie, this podcast episode is brought to you by TCC (Not) In Real Life, our event for copywriters and other smart marketers who want to learn from experts like Joanna Wiebe, Todd Brown, Jereshia Hawk, Joel Klettke, Momo Price, and so many others like them. But it's not just about speakers and presentations and sitting through more Zoom calls because you don't need that. TCC IRL is really famous for connecting copywriters with each other and helping you to form real relationships, even friendships, potentially partnerships with other copywriters and marketers. To learn more,

On the 227th episode of The Copywriter Club Podcast, we’re joined by content writer Jacob McMillen, who as you'll see towards the end of the episode is an SEO master. Jacob shares his insights on writing great copy and running a content business. Through actively listening and really wanting to help others in his door-to-door sales job, he decided to take the world of copywriting for a spin. Having scaled to 6 figures, we talked about the stages of business as a freelancer and what it really takes to make it. What's more... he’s the #1 search result for “copywriter” on Google. We break down: •   how copywriting can be the good of sales without the ick •   how Jacob went from accounting student (who didn't want to be an accountant) to copy expert •   Jacob’s natural talent for connecting a solution to a problem •   the perfect lucrative combination of marketing •   how batting 5% is crushing the pitching game •   how persistence is necessary in the beginning •   how to get your ideal customer to agitate their own problems •   the ropes of reeling in clients during the early stages •   why putting your eggs in one basket can leave you scrambled •   how Jacob went from 3k months to 20k •   how pitches can be the bread and butter when in need •   how flirting with SEO paid off & created 30+ monthly leads •   how to stand out in 2021 as a new copywriter •   why not to compare yourself to other copywriters •   building a copywriting agency and how it’s not for everyone •   if flipping websites could be the new real estate? •   how new technology cannot replace copywriting geniuses If you’re ready to go from side-hustle to business owner, this episode is worth checking out. Grab a cup of coffee, hit play & start taking notes. The people and stuff we mentioned on the show: Copywriter Think Tank Empire Flippers Jacob's Website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   This week we talked about the different stages of business as a freelancer with our guest, copywriter, and entrepreneur, Jacob McMillen. Jacob is currently the number one US search result for the search term copywriter, which means we should all team up and up our SEO game and challenge his number one spot. Rob:   We'll come back to Jacob's interview in just a moment, but first you should know that this interview is brought to you by The Copywriter Underground. That's our incredibly valuable membership for copywriters who are done figuring out things by themselves and want to surround themselves with an awesome community of copywriters. It includes our perfect proposal training, our persuasion course, our new sales course, plus more than 20 templates and dozens of presentations all designed to help you make progress in your business. You can learn more about it at thecopywriterunderground.com. Kira:   Now let's get to our conversation with Jacob. Jacob, we would love to just start with your story, a very detailed story of how you got into copywriting. Do not leave anything out. Jacob McMillen:   Okay. I think it's a relatively fun story. I think you have to start back when I got into sales and unlike a normal person, my start in sales was door to door sales in college. I got roped into doing it one summer. I needed a lot of money. It sounded a little ridiculous, but the numbers made sense to me. So I was like, I'm just going to do it. And I made enough to pay for three years of school in 16 weeks... Not 16 weeks, yes, 12 weeks. And I really enjoyed the sales process. I enjoyed sitting down with someone talking to them, hearing about their needs, connecting what they needed to the solutions I was selling. There were also a lot of things about direct sales that I hated. So after college, I graduated with an accounting degree. Only thing I knew was I'm not going into accounting. So I was like, what's next?

Our guest for the 226th episode of The Copywriter Podcast is Christy Cegelski. Like many people who’ve become copywriters, Christy’s journey to becoming a copywriter was not a traditional one. She learned her marketing and copywriting skills after launching her own FOOD business. She gave us insights on how starting a business the “right” way isn’t the only way. Great results can be achieved by going off the beaten course and by following intuition. If you’re thinking about how your own background could prove useful in your copywriting career, make sure to give this episode a listen. This is how it all breaks down, we talked about: •   how Christy went from mommy blogger to food creator •   how margarita mix made Christy a copywriter •   the stigma of not being paid well as a writer was proving painfully true in the beginning •   her passion working behind the scenes with email funnels, website copy, social media •   the end of the food creation business but the beginning of a new one •   how she became the GO TO for all things websites & emails •   how she was able to grow her email list + social media organically •   how she proved email marketing was never “dead” •   the knowledge she brought into copywriting from her previous business endeavors •   when she knew copywriting was going to be a business •   how she used “the google method” in the beginning to price her offers •   why “figuring it out” in the beginning can be a positive and negative thing •   using feminine strategies rather than masculine & following intuition to do what feels fulfilling •   navigating burnout while learning a new skill •   why she outsourced before she was ready + the results •   how she’s scaled her prices overtime & works less •   Christy’s writing process + flow of creativity •   the struggles of going from storytelling to the point of the copy •   having a launch plan prior to starting a podcast + who should start one •   the benefits of having a podcast - reciprocal promotions •   how learning about something and taking action towards it are two different things Ready to elevate your mindset as a copywriter? Don’t miss this episode with Christy. Click the play button below, or subscribe using your favorite podcast app. The people and stuff we mentioned on the show: Christy's website Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   So many copywriters follow what we've called a winding path from one career or kind of experience to their role as a copywriter. And some even grow beyond that to help with things like branding or voice development and marketing strategy. Our guest for the 226th episode of The Copywriter Club Podcast is Christy Cegelski. Christy started writing as a mommy blogger, but then she got really serious about selling when she and her husband launched a company to sell the margarita mix that they had created. What she learned from running that company came in handy when other business owners started reaching out and asking for help with their copy for their businesses. Kira:   Before we share our interview with Christy, this podcast episode is brought to you by The Copywriter Underground. That's the membership for copywriters who are ready to start investing in their business, improve their sales calls, proposals, and build a network that supports them with ideas, leads, and more. To learn more, visit thecopywriterunderground.com. Rob:   Christy's experience ranges from mommy blogger to food product creator, to copywriter, to digital product maker and podcaster. But we started our interview with a question about how she became a copywriter. Christy Cegelski:   It's funny because listening to so many of your podcasts, I realized that none of us have a typical story where we dreamed one day we were going to become a copywriter, and here we are. I guess I kind of,

One of the things we love about The Copywriter Club Facebook group is that we have members all over the world… in just the last 60 days, members from 99 different countries on every continent except Antartica—places like Bulgaria, Colombia, Lithuania, Nigeria, India, and of course the UK, US, Australia, and Canada—have stopped in to read posts, ask questions, comment or just learn from the advice and wisdom shared in the group. Our guest for the 225th episode of The Copywriter Club Podcast is SEO copywriter and content strategist, Chima Mmeje, who like so many others, joined the group and used the information she found there to hone her business as she started looking for clients. And now, she’s paying it all forward. She talks about: •   studying LinkedIn for lead generation (then landing her first client with her very first post!) •   the reason we should focus on human content just as much as expert content •   articulating her process in order to raise her prices •   blogging to generate organic leads and answer frequently asked questions •   her initial struggle of finding her value — and building her authority as an African copywriter...and so much more •   Chima also spoke about The Freelance Coalition for Developing Countries — the initiative she started to pair experienced copywriters, marketers and creatives with their counterparts in developing countries. Click the play button below, or scroll down for a full transcript. And if you haven't yet, subscribe with your favorite podcast app to make sure you never miss an episode.   The people and stuff we mentioned on the show: Chima's webpage Chima's LinkedIn Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   One of the things we love about The Copywriter Club Facebook group is that we have members all over the world. In just the last 60 days, members from 99 different countries on every continent except Antarctica... Places like Bulgaria, Columbia, Lithuania, Nigeria, India and of course, the UK, U.S., Australia and Canada, they've all stopped to repost, ask questions, show up in the group, comment or just learn from the advice and wisdom shared in the group. Our guest for the 225th episode of The Copywriter Club Podcast is Chima Mmeje, who like so many others, joined the group and used the information she found there to hone her business as she started looking for clients. And now, she's paying it all forward. Rob:   We'll share Chima's story and how she's paying her experience forward in just a minute but first, this podcast episode is brought to you by The Copywriter Underground, that's the incredibly valuable membership for copywriters who are ready to start investing in their business, improving their sales skills, their proposals and building a network that supports them with ideas, leads and more. As a member of the Underground, you have access to a full sales training course, our proposal training course, the persuasion training course plus dozens of other trainings to improve your copywriting, your mindset and marketing your own business. To learn more, visit the thecopywriterunderground.com. Kira:   As we like to do, we started off by asking Chima how she ended up as an SEO copywriter and content strategist. Chima Mmeje:   I used to work for a company that are based in the UK. I worked with them remotely from 2017 until April 2019 and while I was working with them, most of the content we're creating was for these big SEO agents in the UK, they were the biggest SEO agents in the UK at the time. And I realized that I always had the most fun when I was writing content for them, as against writing content for clients in other industries. And my boss used to have a background working with Google, so he was always very helpful in answering questions and my interest kept growing. So by the time I left, I played around with several industries,

Today’s guest for the 224th episode of The Copywriter Club podcast is Bree Weber.  Bree has a somewhat different approach to cold pitching than some past guests we’ve had on the podcast.  One that takes a lot more time, but also seems to get better results.  We ask her not only to divulge all of the secrets to her process, but she also shares a pitch she used to land a big client. One we think will make you want to pause this episode and take note.  Scroll down to have a listen. A few other things we discussed were… •   how she became a copywriter through a process she calls business roulette •   what pet photography, video game streamer and Super Meat Boy all have in common •   what is ethical cold pitching and Bree’s process for making it effective •   how Bree created credibility and authority in her pitches when she had “no portfolio, no fancy names to drop or real stats…” •   how she reinvented herself after losing all of her retainer clients in 2020 •   Bree’s fears and anxieties she’s worked through when it comes to sales •   what she’s done to turn cold pitching on its head; taking it from stigmatized to impossible to ignore •   why Bree is getting responses from prospective clients within minutes instead of days or never •   how Bree creates space in her schedule for thinking intentionally about her business •   what to avoid in your call to action, so you don’t turn prospective clients off •   what advice she would give to herself 3 years ago to fast track her business growth •   breaking down how she uses video to follow up with clients instead of just another email •   tips for bypassing years of experience many need to work with major brands and dream clients •   why Bree stays open in all aspects of her business •   what persuasion techniques have worked for Bree in her pitches •   how to make clients say “thank you” for your pitch instead of just deleting it •   why Bree says to get comfortable with “trying on an identity” •   what has surprised Bree most about her time in the Copywriter Think Tank •   Kira and Rob’s advice on taking “imperfect action” and surrounding yourself with action takers The people and stuff we mentioned on the show: The Copywriter Think Tank Laura Lopuch Chris Collins Belinda Weaver Bree's Masterclass offer for our listeners Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Transcript is underway...

Copywriter and philosophy graduate, Chris Collins is our guest for the 223rd episode of The Copywriter Club Podcast. He's a member of the Underground and the Copywriter Think Tank so we've seen first hand how cold pitching has transformed his copywriting career and helped him get the clients he wants.  We knew this is something we wanted to hear more about directly from Chris, so we asked him about... •   how being a mommy blogger launched his career •   how he saved himself hours of time streamlining his pitching process and scaling it •   how he got past his fear of cold pitching •   exactly how many emails should you send to your email list? •   the importance of building relationships versus up leveling yourself •   why just learning “stuff” isn’t enough •   what to do if you don’t have money to invest in yourself or your business •   why research is critical for a stand-out cold pitch •   Chris's highest converting subject line – averaging over a 90% open rate •   how he combines automating with personalization •   his not-so-secret shortcut for how he built his copywriting business from 0-10K per month in the same year •   his advice on pitching if you’ve never had a client •   what his graduate studies in philosophy taught him about strengthening his copy •   what he did right in the beginning of his business that you should too •   Rob and Kira’s advice on getting started and dealing with rejection To hear more of what Chris has to say, scroll down and hit the play button. Keep scrolling for a full transcript and, of course, you can subscribe with your favorite podcast app to make sure you never miss an episode. The people and stuff we mentioned on the show: reply.io The Copywriter Think Tank The Copywriter Accelerator Chris's LinkedIn christophercollins.co Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   There's an old cartoon that was published in the New Yorker Magazine of a dog in front of a computer, and the caption says, "On the internet, nobody knows you're a dog." That might ring true for a lot of copywriters who write for clients in voices that don't quite match their own, like our guest for the 223rd episode of The Copywriter Club Podcast, Chris Collins, whose first assignment was writing content for a mommy blogger. In real life, Chris is an academic, doesn't have kids and gravitates to philosophy, not family planning. We asked Chris how he transitioned from mommy blogger to SAS, and in the process, he revealed a ton of tips about the ins and outs of cold pitching. Rob:   But before we dive into Chris's story, this episode is brought to you by The Copywriter Accelerator. That's our program for copywriters who want to build a solid business foundation for everything that they do. Members of The Accelerator work through eight different modules together, and those modules cover topics like branding, pricing, client management, getting yourself in front of the right clients, and a lot more. If you've struggled to get transaction in your business, or you're making a change in the kinds of clients that you want to work with, the kind of work that you want to do, or any other thing in your business, you simply want to get better at your processes and the services that you sell, you owe it to yourself to learn more at thecopywriteraccelerator.com. Kira:   Let's jump in with a question about how Chris got started as a copywriter/ mommy blogger. Chris Collins:   My first gig was being a mommy blogger, and that wasn't necessarily where I wanted to be as a writer or where I wanted to start out, but it was just honestly the first gig that I got. I had just been thinking, "Well, maybe I can try my hand at writing online. I'm a pretty good writer. Let's see how that'll go." And the first client I found, she ran a sleep consultancy to help new moms. And she was looking for a blog writer and I sent he...

What does it take to build a successful business from scratch? We're talking about going from nothing to 6 or even 7 figures as a freelancer.  Well as you know, it's not one simple thing, but a combination of a lot of things from choosing a niche and building your network to encouraging referrals and building multiple streams of income.  Our guest for the 222nd episode of The Copywriter Club Podcast is Brandi Mowles.  We talk to her about her step-by-step approach for creating a successful business that can work for you.  In this episode we discuss: •   why doing "what she's supposed to do" didn't work out for her •   why Brandi went to law school with zero intention of working as a lawyer afterwards •   why she chose to lean into network marketing and what that has to do with the "glass ceiling" •   how she took a leap of faith and went all in with her online businesses •   whether or not there is a grace period for niching down - her take on it •   her journey from VA to Social Media Ads Manager to Coach and Business Strategist •   what she did to stand out and market her services for free •   the biggest personal lesson Brandi learned in direct sales and how it changed her perspective on work, family and her identity •   what Brandi calls the GIF effect and why it’s so important to your business •   why you should only choose ONE thing to change every launch •   dealing with trolls •   why the first 24 hours after the first contact is so important for delighting your clients and how Brandi does just that •   creating your own referral program and getting leads from your best clients •   building a win-win ecosystem with other freelancers •   why she wants you to have 2-3 revenue streams and how she's done that for herself This episode is filled with tips you won’t want to miss. Scroll down and hit the play button, or scroll a little farther to read a full transcript. Or download the episode to your podcast player. Better still, subscribe and never miss an episode. The people and stuff we mentioned on the show: The Copywriter Accelerator Bonjoro Brandi’s website Beta to Biggie Accelerator Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Transcript is underway...

For a lot of us, being a copywriter is something we just stumble upon accidentally. And for most beginners, it’s getting harder and harder to know what to do when you’re starting out. Our guest for the 221st episode of The Copywriter Club Podcast is Delesia Watson. If you’re a beginning copywriter, or you want a fresh approach on how to approach marketing and the world of copywriting, then this interview is for you. To hear everything that Delesia shared, scroll down and click the play button. Or download this episode to your favorite podcast app. You can also find a transcript below. We also talked about: •   how Delesia’s went from social media writer to copywriter •   Delesia’s start in Public Relations and how it helps her as a copywriter •   Delesia’s interview process that puts prospects and clients at ease •   A look into what her first year in business looked like •   Power of storytelling: Why it’s important •   Choosing the right words—what works and what doesn’t •   The importance of story and voice •   Underselling copy -- what makes the website fail •   Pitching -- how to get the right clients •   The kind of clients she works with •   Delesia’s secret to leveraging yourself without opening your wallet •   Her secret tip on how to market yourself •   A pet peeve—the one thing she hates doing the most in her business •   Can you succeed without knowing your niche yet? •   What Delesia wishes she knew in the beginning and what she knows now •   Rob and Kira’s advice to beginning (or struggling) copywriters The people and stuff we mentioned on the show: The Copywriter Accelerator Women Don't Ask by Linda Babcock and Sara Laschever Ask For It by Linda Babcock and Sara Laschever Bencivenga’s Bullets The Gary Halberd Letter Free and Inexpensive Resources for Copywriters Delesia’s Youtube Channel: Life is Deleesh Delesia’s Website The Copywriter Club Website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   Who grows up thinking “I want to be a copywriter”? Somehow we all seem to arrive at this point in our careers after working as teachers, marketers, even professions like nurses and attorneys. Our guest for the 221st episode of The copywriter podcast is Delesia Watson, who like the rest of us, found her way into copywriting accidentally. But her background in communications, teaching, pageants and PR prepared her perfectly to make the jump. Rob:   But before we dive into Delesia's story, this episode is brought to you by The Copywriter Accelerator. That's our program for copywriters who want to build a solid business foundation for everything that they do. Members work through eight different modules all together, covering topics like branding, pricing, client management, getting yourself in front of the right clients. If you've struggled to get traction in your business, or if you're making a change in the kinds of clients that you want to work with, or the kinds of work you want to do, or you simply want to get better at processes and services that you sell, you owe it to yourself to learn more at thecopywriteraccelerator.com. Kira:   Let's jump in and find out how Delesia accidentally became a copywriter. All right, Delesia, we want to start off with your story as we always do. How did you end up as a copywriter? Delesia Watson:   That is hard to say, accidentally. I wasn't planning on becoming a copywriter or becoming a writer, I just knew that I was good at writing. And so my friends would ask for help writing papers and essays throughout my entire life. And then eventually I saw an opportunity to work with a smaller agency that was writing tweets. This is back in, I think 2015, they were writing tweets for thought influencers. So I was writing these people's tweets about technology or about business. And so that was something that I could add to my resume.

How did last year affect your business? 2020 was hard on a lot of copywriters, but somewhere in all the chaos, many of them found a way to not just survive, but thrive. In this episode of The Copywriter Club Podcast, we invited Claire Pelletreau to interview us about the past year, our own struggles, the changes we’ve made to our businesses and a lot more. We think the next year is full of potential and can’t wait to get started. Here’s what we talked about: •   how Claire set up her business to take maternity leave •   the surprises that came as she took time away (and overcoming failure) •   the mindset shifts Claire dealt with during her leave •   the lessons we learned during 2020 (and Rob’s dream about COVID) •   how we learned to like having a team to support our business •   the pivots we had to make in our business this year •   why we didn’t change our marketing sooner… waiting for pain •   how the various programs at The Copywriter Club work together •   the shift from live to virtual and how things got better •   what we know about TCCIRL in 2021 so far… •   how the past year has impacted us personally •   our pep talk for what to expect in the next year •   our predictions for 2021—what we think is going to happen •   getting copywriters to use more Facebook ads If you want a little more insight into our businesses and what we did over the past 12 months, this is the episode to listen to. Scroll down and click the play button. Or subscribe with your favorite podcast app. You’ll find a full transcript below. The people and stuff we mentioned on the show: Get Paid Podcast with Claire Pelletreau The Courage and Clarity Show with Steph Crowder The Copywriter Accelerator Todd Brown Charlie Gilkey Jereshia Hawk Brian Kurtz Claire’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Transcript is underway...