Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Episodes
Mentioned books
Nov 1, 2023 • 6min
EP. 24- Is 100% Improvement a WIN??? l Ask Us ANYTHING
In this short episode of "Do This, NOT That- Ask Us ANYTHING", host Jay talks with producer Kristen Nagel about improving webinar registration and who they would want to play themselves in a movie about their lives.Main Discussion Points:- Why continuously pushing for internal changes to improve webinar registration is not always the right approach- Key things to consider before trying to optimize conversion rates- Who Jay would want to play himself in a hypothetical biopic and why it's kind of depressing- Who Kristen would want to play her in a biopicAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/
Oct 27, 2023 • 9min
EP. 23- You're Ignoring Your BEST Prospects l Jay's Scoop
In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant percentage of clicks happen after an offer expires, and that those late responders have much higher lifetime value. Jay stresses the need to provide relevant follow-up content to these late responders instead of just showing a generic "offer expired" page.Main Discussion Points- 22% of click through traffic happens after an offer expires- Lifetime value of late responders is about 200% higher than those who respond during the offer window- Late responders are more engaged since they are consciously going back to the email later- Don't just show a boring "sorry you missed it" page to these valuable prospects- Provide other relevant offers or content that would interest them- This valuable traffic lasts for up to 150 days after offer expires
Oct 27, 2023 • 19min
EP. 22- IT'S TRENDING!! w/ Brianne Fleming from Making the Brand l Expert Quick Tips
In this episode of Do This Not That, Jay is joined by pop culture & marketing expert Brianne Fleming. They discuss how brands and marketers can leverage trending pop culture topics and effectively tie them into content marketing and social media efforts. Listeners will learn creative strategies for capitalizing on pop culture moments to engage audiences.Key Discussion Points:- Pop culture can make unfamiliar topics feel familiar and accessible for audiences by tying them to trending moments people already know about- Choose pop culture topics that fit your brand voice and industry; forced associations don't work- Personal brands can benefit from sharing pop culture loves to build deeper connections- Twitter’s real-time nature makes it great for initial pop culture commentary- Get creative about subtle associations between pop culture and your content goals
Oct 25, 2023 • 6min
EP. 21- STOP Selling EVERYTHING! Sell ONE Thing!! l Ask Us Anything
This week's podcast episode features advice from Jay on how companies can better position their offerings when pitching to prospects. Jay discusses why trying to showcase all of your services and capabilities at once can actually hurt your chances of closing deals.Main discussion points:- Leading with too many offerings can overwhelm prospects and make it hard for them to understand what your company really does.- Successful brands are known for one core thing - like Bombas for socks or Ring for video doorbells.- Trying to be known for everything means you end up being known for nothing.- Lead with your most recognizable offering when pitching prospects. Once you establish expertise there, you can cross-sell additional services.- Even if only a fraction of your revenue comes from your leading product or service, it gives prospects a clear understanding of your core competency.- After winning business with your primary offering, you can showcase your other capabilities and expand the relationship.
Oct 20, 2023 • 12min
EP. 20- The MOST Important Email You'll EVER Send l Jay's Scoop
Introduction:This podcast episode is hosted by Jay, who discusses the importance of the first email you send to new subscribers or customers. He explains why this initial email is so critical for establishing a relationship and getting your future emails delivered to the inbox. Jay also shares tips on crafting compelling subject lines and content to get high open and click rates.Main Points:- The first email you send when acquiring a new subscriber establishes a technical relationship between you and the recipient's email provider. If they open and click, future emails are 80% more likely to go to the inbox.- Thank you emails get low engagement. Craft compelling subject lines like "VIP gift inside" to increase opens.- Include awesome content in the first email to get them to click and fully engage - this "closes the loop".- Send the first email within 15 minutes or open rates drop 50%. People check to see if it went through.
Oct 18, 2023 • 4min
EP. 19- Want to get a Promotion? DO THIS! l Ask Us ANYTHING
This short episode of Ask Us ANYTHING features Jay answering two listener questions - one about getting a promotion at work in marketing, and one asking for fantasy football advice. Listeners can expect tips from Jay on making the most of work software subscriptions to stand out at work, as well as a humorous take on Jay's own lack of fantasy football knowledge.Main Discussion Points:- Many companies use only 10% of the capabilities of the expensive software they subscribe to. Doing a deep dive demo into these platforms and reporting back on unused features can help you get a promotion or improve productivity.- Fantasy football advice - both Jay and the listener have struggling teams. Jay suggests having fun and embracing the losing team rather than getting frustrated.
Oct 13, 2023 • 13min
EP. 18- STOP the Madness! Email Myth Busting = ROI INCREASE! l Jay's Scoop
In this episode of the Do This, NOT That podcast, Jay busts some common email marketing myths that he believes are holding marketers back. Jay tackles misconceptions around Gmail's promotions tab, using the word "free" in subject lines, and more. Listeners can expect to learn the truth behind these email marketing myths and walk away with tips to improve their marketing performance.- Jay explains the myth that you want to avoid having your emails go to Gmail's promotions tab. He shares stats showing that only 15% of Gmail users have tabs enabled and 50% of those users read their promotions tab daily. His takeaway - the promotions tab is good, not bad.- Jay busts the biggest email myth - that using "free" in subject lines will cause you to go to the spam folder. He explains how years ago this was true due to content filtering, but now sending reputation is determined mostly by technical factors.- Jay emphasizes paying attention to small details in email, sharing a test where title casing subject lines lifted open rates by 10%.Lastly, Jay talks about the free virtual Email Guru Conference, coming up on November 8-9 featuring speakers like Martha Stewart!
Oct 13, 2023 • 16min
EP. 17- 2 Weeks Until They Are GONE 4EVER!!!! w/ Andrew Kordek from iPost l Expert Quick Tips
In this episode of Do This, NOT That, Jay interviews email marketing expert Andrew Kordek from iPost. They discuss best practices for email engagement, including sending more targeted emails instead of just more emails, watching for drops in engagement sooner rather than later, and "secret shopping" your own email signup flows. Main Discussion Points- Sending more targeted, personalized emails instead of just sending more emails in general- Watching for drops in engagement within the first few weeks, rather than months- Having someone unfamiliar with your emails/site go through your signup process to uncover issues
Oct 6, 2023 • 11min
EP. 16- #1 RATED Episode! The Power of Social Proofing l Jay's Scoop
In this episode, Jay delves into the powerful concept of social proofing and how it can be effectively incorporated into marketing strategies. Discover how the collective societal brain influences consumer decisions and learn tips for leveraging the word 'most' and customer testimonials to drive higher engagement. Listeners will learn specific tactics to use social proof in emails, landing pages, ads, and more to boost engagement and conversions. Tune in and gain valuable insights that will enhance your marketing efforts!Main Discussion Points:- The power of social proof and why we rely on others' opinions for decision-making- Using "most" and other superlative words in email subject lines- Putting a testimonial near the call-to-action button in emails to increase click-through rate- Adding a testimonial next to the submission button on landing pages- Implementing social proof across every stage of the marketing funnel
Sep 29, 2023 • 11min
EP. 15- STOP! Do This NOW!! Q4 Quick Tips l Jay's Scoop
In this podcast, Jay Schwedelson shares marketing tips for the Q4 period, including shifting focus to the upcoming year, using seasonal keywords, and creating 2024 calendars. He emphasizes the importance of removing or updating content with the old year to maximize engagement. Jay also explains the effectiveness of holiday-related keywords in email subject lines and the high engagement of calendars during Q4. The podcast briefly veers into a discussion about Love Is Blind and the hosts' Instagram feed, before promoting the upcoming Guru conference.
