Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Episodes
Mentioned books
Sep 29, 2023 • 11min
EP. 15- STOP! Do This NOW!! Q4 Quick Tips l Jay's Scoop
In this podcast, Jay Schwedelson shares marketing tips for the Q4 period, including shifting focus to the upcoming year, using seasonal keywords, and creating 2024 calendars. He emphasizes the importance of removing or updating content with the old year to maximize engagement. Jay also explains the effectiveness of holiday-related keywords in email subject lines and the high engagement of calendars during Q4. The podcast briefly veers into a discussion about Love Is Blind and the hosts' Instagram feed, before promoting the upcoming Guru conference.
Sep 29, 2023 • 14min
EP. 14- ANIMATED GIFs In Email!! C'mon! Do it. w/ Pierce Ujjainwalla from Knak l Expert Quick Tips
In this episode of Do This, NOT That Jay chats with Pierce Ujjainwalla, co-founder and CEO of email design platform Knak, about email marketing. They bust myths around embedding videos in emails and discuss how animated GIFs can increase engagement. Listeners will learn tips for creating effective animated GIFs, as well as when and how to use them in emails for both B2B and B2C audiences.Main Discussion Points:Animated GIFs can increase clickthrough rates by over 20% in emailsYou cannot embed videos directly in emails, but animated GIFs create a similar effectSubtle animated GIFs can work for any brand to grab attentionKeep animated GIF file size under 2MB to ensure quick load timesUse a service like EzGIF.com to create properly sized GIFsFollow JayFollow Pierce
Sep 24, 2023 • 10min
EP. 13- SHHH…SECRET to Beat LINKEDIN Algorithm! l Jay's Scoop
In this episode of Do This, NOT That, Jay discusses the power of LinkedIn newsletters and why every marketer should be taking advantage of this feature. Jay explains how LinkedIn newsletters work, their benefits, and tips for getting started.Key Points:- LinkedIn allows you to publish a newsletter directly on their platform if you have over 150 connections. This gives you instant access to your network.- When you publish your first newsletter, LinkedIn will automatically invite all of your connections to subscribe. This gives you a built-in audience.- On average, 10% will subscribe instantly, growing to 20% over 30 days. With 1,000 connections, you could gain 100-200 subscribers without any extra work.- Every new connection gets the invite, helping you build your subscriber list passively over time.- There are under 100k newsletters on LinkedIn so far, giving you a huge opportunity.- Each newsletter you publish will be emailed directly to your subscribers' inboxes, bypassing algorithms.- Click-through rates tend to be 20% higher than regular email newsletters.- It's completely free and only takes copying and pasting your existing newsletter.
Sep 22, 2023 • 12min
EP. 12- 20% INCREASE IN CLICKS!! Simple Call-To-Action Changes THAT WORK! l Jay's Scoop
Learn how to optimize call-to-action buttons in marketing campaigns for higher click-through rates. Highlight the benefit to the recipient and avoid generic verbs like 'submit' or 'download'. Restate the offer in the CTA language and consider using AI tools to generate new CTAs. Also, enjoy random thoughts on ice cream shopping and frustration with limited cookie dough varieties.
Sep 17, 2023 • 11min
EP. 11- The EASIEST Tweaks That Make MASSIVE Impact l Jay's Scoop
In this episode of Do This, NOT That, Jay shares simple yet impactful marketing tips that can help increase engagement and performance for email, social media, and other campaigns. Listeners can expect to learn quick hacks to try in their own marketing efforts.Jay shares proven tips for optimizing your email campaigns, including changing the sent time, adding a powerful PS at the end of your emails, and mindfully omitting social sharing links that don't align with your campaign goals. These simple tweaks can lead to higher engagement and better results for your marketing efforts.Key Takeaways:Send email logo clicks to offer page, not just homepage (19% go to logo)Avoid sending email on the hour when inboxes are crowded (open rates up 15% when off-hour)Add a PS line with offer link to boost clicks in email (14% lift)Every email element should work towards your goal, remove anything unnecessarySmall tweaks can have a big impact overallFollow Jay Schwedelson on LinkedInCheck out Guru Events
Sep 15, 2023 • 13min
EP. 10- WRONG! You’re Thinking About CONTENT Marketing all WRONG!
In this episode, Jay dives into the world of content marketing and the power of repurposing. Learn why you don't need to constantly come up with new ideas and how to make the most of your best-performing posts. Jay introduces the game-changing strategy of operating on a 60-day cycle for repurposing successful LinkedIn content. Plus, get ready for some fascinating discussions on pop culture! From movie recommendations to superhero movie frustrations, teen romance surprises, and even impactful food documentaries that shape our choices – this episode has it all!Marketers only need 5-10 core topic ideas that resonate with their target audience. They can go in-depth on those topics continuously over time.Content that performs well on social media or email can be recycled and repurposed every 60 days by making small tweaks. Very little of your audience will see the same content twice.Take existing content like newsletters or social posts and use ChatGPT to instantly spin it into long or short-form content optimized for different channels.Follow Jay Schwedelson on LinkedInCheck out Guru Events
Sep 8, 2023 • 14min
EP. 9- 99% of Marketers Are Missing These EASY Newsletter Engagement Tricks l Jay's Scoop
In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the importance of having a newsletter, even if you don't have a large following, as it helps build your skills as a writer and content creator. Jay then offers specific tactics to increase open and click rates, including sending your newsletter twice, changing the subject line and send time for the second version, making it more personal by having it come from an individual rather than a brand, and creating compelling subject lines focused on the content itself rather than meta information. Listeners can expect to learn easy ways to optimize their email newsletters for higher engagement.Key Points:Start a newsletter even if your following is small - it will improve with practice and serves as a content engineSend your newsletter twice - first on Tuesday, then Thursday to non-openers with a new subject line like "Oops, you missed it!"Have the newsletter come from a person, not just your brand - open rates are 30% higher!Avoid boring subject lines like newsletter name, number or date - use a compelling stat or question from the contentFollow Jay Schwedelson on LinkedInCheck out Guru Events
Sep 8, 2023 • 22min
EP. 8- Landing in the Spam Folder? This Could Be Why... w/ Brian Minick from ZeroBounce l Expert Quick Tips
In this episode of the Do This Not That podcast, host Jay Schwedelson speaks with Brian Minick, COO of Zero Bounce, about email validation and ways to improve email marketing performance. They discuss the importance of validating email lists, tips for maintaining good sending reputation, and segmentation strategies. Listeners can expect to learn best practices for ensuring email deliverability.Brian Minick is the COO of Zero Bounce, an email validation and verification service. Brian has extensive experience in technology, marketing, integrations, and leading customer-facing teams.
Sep 1, 2023 • 11min
EP. 7- LinkedIn HACKS Influencers Don't Want You To Know l Jay's Scoop
In this episode, Jay unveils his approach to elevating LinkedIn engagement, promising real-time and measurable improvements. His approach includes unconventional advice like "Nobody cares about whatever greatness your company is doing. Nobody cares whatever greatness you're doing." Offering actionable steps, Jay prioritizes providing value before promoting, while also leveraging the LinkedIn algorithm. He critiques the common self-promotion strategies and offers a valuable 'give, give, give, then ask' marketing methodology. He also reveals how having a few friends on LinkedIn to help you out can be a game-changing strategy. Tune into this episode if you're wondering:- How can you increase your visibility on LinkedIn?- What are the common mistakes to avoid on this platform?- How can you provide value to your LinkedIn audience?- How does the LinkedIn algorithm really work?- How to steer clear from overused self-promotion strategies?- What strategies can you adopt from influencers for better engagement on LinkedIn?- And why is Jay confused by The Bachelorette?Jay's insights are sure to provide you with an actionable approach to enhance your LinkedIn game, while also delivering a good laugh!Follow Jay Schwedelson on LinkedInCheck out Guru Events
Aug 25, 2023 • 12min
EP. 6- Best Offers in 2023 That ACTUALLY Convert l Jay's Scoop
Join us on this week's episode as Jay discusses the essential need for marketers to adapt to changing consumer behaviors and preferences. "Sometimes marketers be like, oh, this channel doesn't work. Search doesn't work for us, or social or email doesn't work for us, when in fact it's the offer they're promoting," Jay explains, emphasizing the importance of identifying what truly works in the contemporary marketing landscape.In this episode, Jay dives into:- The least effective marketing offers and why they’ve lost traction?- What type of content is working now compared to before?- Is the power of using 'most read', 'most liked', or 'most popular' just a myth or reality?- What is the importance of properly managing expectations in marketing?Follow Jay Schwedelson on LinkedInCheck out Guru Events
