Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Episodes
Mentioned books
Aug 25, 2023 • 19min
EP. 5- "I'm Not A Writer" & Other Lies You're Believing w/ Ann Handley from MarketingProfs l Expert Quick Tips
In this enlightening episode of 'Do This, Not That,' host Jay chats with best-selling author and marketing leader Ann Handley in a podcast that's brimming with wisdom on content marketing, writing strategies, and the increasing role of AI in the modern marketing world.Prepare to contemplate crucial questions such as:- How does Artificial Intelligence serve as a tool for faster and more effective content creation?- How can newsletters be launched from scratch and made successful even without a large existing audience?- What travel hacks does Ann recommend, based on her global speaking schedules?- What is the significance of the upcoming B2B Forum for those in B2B marketing?Get an insightful peek into an exciting discussion, where Ann changes the perspective on AI from being a potential writing replacement to "efficiency accelerators." Let's dive in!Follow Jay Schwedelson on LinkedInFollow Ann Handley on LinkedInCheck out Guru Events
Aug 17, 2023 • 12min
EP. 4- Unsubscribes are GOOD?!?! Email MYTH busted! l Jay's Scoop
Unsubscribes are GREAT for marketers!People only unsubscribe from emails primarily for 2 reasons.Their life has changed and they are no longer in marketThey forgot about your company and are cleaning up their inboxBut most marketers look at unsubscribes ONLY as an indicator that their last email didn't land well. And try to radically adjust their strategy moving forward.Jay advises against overreacting to an increase in unsubscribes and emphasizes that they do not negatively impact deliverability. So if you are want to learn how you can better use and respond to unsubscribes, check out this episode today!Follow Jay Schwedelson on LinkedInCheck out Guru Events
Aug 17, 2023 • 17min
EP. 3- INCREASE Marketing ROI with Human Behavior Hacks! w/ Nancy Harhut of HBT Marketing l Expert Quick Tips
The unconscious mind drives behaviors, making it crucial for marketers to understand and tap into these subconscious drivers.And in this episode of Do This, Not That!, you'll learn 3 quicks tips from Nancy Harhut on how to do just that.Jay & Nancy talk about the power of social proof and how it can be used to influence consumer behavior.Nancy explains that people are more likely to take action when they see others doing the same, and provides examples of how this can be applied in marketing campaigns.They conclude the episode by discussing the ethical considerations of using behavioral science in marketing and the importance of using these techniques responsibly and transparently.So if you are looking to tap into the true factors that drive decisions, listen to this episode with Nancy Harhut & Jay Schwedelson!Follow Nancy on LinkedInFollow Jay Schwedelson on LinkedInCheck out Guru Events
Aug 17, 2023 • 13min
EP. 2- 50% Increase Form Submissions with EASY Landing Page Tips l Jay's Scoop
A 10% conversion rate is terrible.But currently, we celebrate it.And there is definitely a better way to convert traffic on your landing pages.In this podcast episode, Jay Schwedelson discusses the importance of optimizing landing pages to improve conversion rates.He provides actionable tips such as:Removing distractions like your main site navigationUsing multi-step formsIncorporating social proofThese tactics have generated improved conversion rates of over 50%! So, if you want your traffic to convert, listen in to this episode!Follow Jay Schwedelson on LinkedInCheck out Guru Events
Aug 17, 2023 • 9min
EP. 1- LIFT Email Opens by 20%! Subject Line Quick Tips l Jay's Scoop
In this podcast episode of "Do This Not That!" host Jay Schwedelson discusses the importance of the first half of the email subject line in engaging recipients. He provides tips for optimizing the start of the subject line, such as:Including the offer or main message at the very start of your subject linesStarting with a number (avoiding numbers ending in zero or five)Capitalizing the first wordUsing brackets to enclose critical messagesConsidering the use of emojisThese simple tips can increase your email open rates by over 20%.So if you're ready to improve your email marketing programs, tune in for this episode!Follow Jay Schwedelson on LinkedInCheck out Guru Events
