In this episode of Do This, NOT That, Jay shares simple yet impactful marketing tips that can help increase engagement and performance for email, social media, and other campaigns. Listeners can expect to learn quick hacks to try in their own marketing efforts.
Jay shares proven tips for optimizing your email campaigns, including changing the sent time, adding a powerful PS at the end of your emails, and mindfully omitting social sharing links that don't align with your campaign goals. These simple tweaks can lead to higher engagement and better results for your marketing efforts.
Key Takeaways:
- Send email logo clicks to offer page, not just homepage (19% go to logo)
- Avoid sending email on the hour when inboxes are crowded (open rates up 15% when off-hour)
- Add a PS line with offer link to boost clicks in email (14% lift)
- Every email element should work towards your goal, remove anything unnecessary
- Small tweaks can have a big impact overall
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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold