Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this short episode of "Do This, Not That", host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss when you should give up on a business idea or product, and Jay shares the last thing he searched on YouTube.Main Discussion Points:- Don't set a strict timeline for when you'll give up on a new business idea or product - be flexible based on traction and progress- Consider offering your product or service for free initially to test demand - if no one wants it free, they likely won't buy it- Be careful searching random things online - algorithms will continue showing related content for a long time afterAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well.Discussion Points:- On December 1st, Google is deleting inactive Gmail accounts that haven't been logged into for 2+ years. This will likely lead to an increase in bounce rates.- For B2B, letter format emails to directors and above see a 28% higher reply rate Dec 1-15 since executives have more availability. Also promote any 2024 planning content.- For consumers, specifically call out "Free Shipping Day" on Dec 14th to lift open rates 24%. List-focused content also works very well.- Jay encourages viewing the flood of holiday marketing as an opportunity to gather creative ideas and inspiration.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of the Do This, Not That marketing podcast, Jay interviews Courtney Bagby, founder of Little Red Management, an influencer talent management agency. They discuss how the influencer marketing industry works, how much influencers charge for branded content, FTC disclosure guidelines, and predictions for the upcoming finale of "The Golden Bachelor." Listeners can expect to learn insider tips about the influencer business.Key Discussion Points:- How Courtney got into talent management for reality stars and influencers- Typical rates influencers charge brands per social media post based on followers- Legal requirements around disclosing sponsored posts as ads- Whether reality show contestants plan to become full-time influencers- The job-like hustle required for influencers to earn a living- Courtney's thoughts on "The Golden Bachelor" and predictions for the finaleAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short midweek episode of the "Do This, Not That" podcast, host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss whether selfies are appropriate for LinkedIn and what they plan to buy themselves this holiday season. Main Discussion Points:- Non-formatted, authentic social media content (like selfies) gets more engagement than slick, polished posts- Overcoming feeling awkward publicly posting about yourself is necessary in modern marketing - What silly or practical things Jay and Kristen plan to buy themselves for the holidaysAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

This podcast is all about using emojis effectively in marketing emails and other digital content. Jay provides data and convincing examples of how emojis can help grab attention and boost engagement, even in professional business-to-business communications. Listeners can expect to learn best practices for utilizing emojis in subject lines, preheaders, social media, and more to stand out and connect with their audience.Key Discussion Points:- Over 95% of email recipients can view emojis, so technical display issues are not a concern.- Emojis in subject lines can increase open rates by over 20% for business emails and 25% for consumer emails versus the same subject without an emoji.- Conservatively branded companies like Goldman Sachs, ISACA, and AARP use emojis successfully in their email marketing.- For business emails, use emojis like the calendar, clock, and checkmark that act as graphical symbols rather than emotional icons.- Emojis that convey urgency like the hourglass perform best, increasing subject line open rates.- Always put the emoji as the first character of the subject line for maximum impact.- Despite increased use around holidays, under 5% of emails actually use emojis currently so they still stand out.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Podcast hosts discuss strategies for re-engaging dormant email subscribers through verification emails. They also debate whether mac and cheese counts as a Thanksgiving dish and share their thoughts on best and worst Thanksgiving foods. The podcast is presented by Marigold, a relationship marketing platform, and ends with a promotion for GuruVence.com.

In this episode of 'Do This, Not That', Jay delves into the power of multi-identities and testing various from names, drawing inspiration from big players like Apple. Don't miss out on leveraging this overlooked aspect of email marketing to enhance engagement without annoying your recipients. Discover how adding specific offers in the 'From Name' section can increase opens by up to 25% and why certain names outperform brand names.Main Discussion Points:- The “from name” is what shows up for the recipient, while the email address remains the same. You can customize it on any email platform.- Including your offer in the from name (e.g. “Acme 20% Off”) boosts open rates 25%+ over just having your brand name.- “Person from Brand” (e.g. “Jen from Acme”) improves open rates 20% over just the brand name.- Testing different from names allows you to send more emails without seeming repetitive.- Apple sends 5-6 emails in a day by using different from names for each product/service.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, Jay interviews Kris Rudeegraap, Co-Founder and CEO of Sendoso, about using gifting and direct mail to stand out in sales and marketing. They discuss the power of sending physical gifts versus just relying on digital outreach, how Sendoso automates and scales gifting for companies of all sizes, creative ways to select meaningful gifts, and how gifting ultimately boosts sales by building stronger connections.Main Discussion Points:- Kris founded Sendoso 7 years ago after realizing physical gifts help sales reps stand out from constant email outreach. Sendoso handles sourcing, packing, shipping, and tracking to automate gifting at scale.- Tangible gifts in the mail grab more attention than digital messages in our saturated world. The creativity and surprise of an unexpected gift can really engage prospects.- Sendoso works for companies both big and small. Low cost gifts or offers can work if timed right and personalized based on the recipient's interests.- The key is using gifts to demonstrate understanding your customers and prospects as humans, not just targets. Sendoso can even automatically pull in interests from social media to suggest relevant gifts.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of the Do This, NOT That podcast, Jay Schwedelson answers two questions: one work question, and one ridiculous question.Jay shares valuable tips and advice for email marketers looking to enhance their strategies for the holiday season. From doubling down on promotional emails to leveraging auto-responses for indirect networking opportunities, Jay reveals tactics and quick wins that can make a significant impact on your marketing efforts.Main discussion points:- For consumer marketing, send your offer emails twice in one day as you approach offer expiration dates. This can increase response rates by over 20%.- For B2B, have salespeople send emails right around Thanksgiving, Christmas, or New Year's. This will trigger a flood of auto-reply "out of office" messages that provide contact info for others to reach out to. Follow up with those contacts.- Jay argues that Mean Girls and Die Hard are absolutely holiday movies, since they have central holiday themes and components.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of Do This, NOT That, Jay discusses the value of email tracking metrics like open and clickthrough rates. He explains why open rates are still important directional metrics, despite claims they are inflated by bots. Jay also provides a tip for detecting bot clicks in your email campaigns.Main Discussion Points:- Open rates are still valuable as directional metrics, even though absolute numbers may be inflated by bots- You can compare open rates between A/B test email campaigns to see which performs better- Sending a test email campaign at 3 AM can help identify bot click activity in the first 30 minutes- Forget industry benchmark averages - track your own email-type averages over time as a benchmarkAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!